Director, Marketing & Corporate Communications

Children's Hospital of The King's Daughters; Norfolk (VA); On-site; USD 140,000 - 230,000; Full time

Benefits offered by this job

Health insurance

Job summary

The Directors of Marketing & Corporate Communications at Children's Hospital of The King’s Daughters lead strategic marketing, brand management, digital and media outreach to support the hospital’s mission and growth. This role advises senior leaders and guides crisis communications while ensuring consistent messaging across internal and external audiences.

You will oversee a diverse team, drive data-informed communications, and collaborate across functions to strengthen reputation,

Qualifications

• Bachelor's degree in marketing, business or closely related field.
• 7+ years progressively responsible experience in marketing, communications, public relations, or brand strategy, including leadership responsibility.
• Experience using research, analytics, and performance measures to evaluate strategy and guide decision-making.
• Experience building and leading high-performing teams and collaborating effectively across functions.

Responsibilities

• Provides strategic leadership for CHKD's integrated marketing, brand, public relations, media relations, and corporate communications.
• Serves as trusted advisor to senior leadership, providing counsel on strategic, sensitive, and emerging communications issues while leading crisis communications planning.
• Develops and executes comprehensive marketing and communications strategies to enhance CHKD's reputation and brand awareness.
• Leads development and evaluation of marketing and digital initiatives using analytics to drive continuous improvement.
• Builds and leads a high-performing team with clear priorities, accountability, and performance expectations.

Skills

Marketing leadership

Brand strategy

Crisis communications

Stakeholder influence

Analytics & decision-making

Team leadership

Public relations

Education

Bachelor's degree

Master's degree (preferred)

Job description

Summary

The Director develops and implements contemporary marketing and communications strategies that support CHKDs mission, values, strategic priorities, reputation, and long-term growth. Serving as a trusted advisor to senior leaders, the Director provides counsel on critical communications issues and ensures consistent, timely, and effective communication across internal and external audiences.

• GENERAL SUMMARY
• The Director, Marketing & Corporate Communications provides strategic leadership for CHKDs integrated marketing and communications function, including brand strategy, creative services, publications, advertising, digital and web strategy, social media, broadcast media, public relations, media relations, and corporate communications.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Provides strategic leadership for CHKDs integrated marketing, brand, public relations, media relations, and corporate communications functions, ensuring alignment with the organization's mission, values, strategic priorities, and growth objectives.
• Serves as a trusted advisor to senior leadership, providing counsel on strategic, sensitive, and emerging communications issues while leading crisis communications planning and organizational readiness efforts.
• Develops and executes comprehensive marketing and communications strategies that enhance CHKDs reputation, strengthen brand awareness, support organizational transparency, and deliver consistent messaging across internal and external audiences.
• Leads the development, implementation, and evaluation of contemporary marketing, digital, media, and communication initiatives, utilizing research, analytics, and performance measures to assess effectiveness and drive continuous improvement.
• Builds, develops, and leads a high-performing team by establishing clear priorities, accountability, and performance expectations to achieve departmental and organizational goals.
• Directs the day-to-day operations of the department, ensuring effective resource management, budget stewardship, operational excellence, regulatory compliance, and the continuous improvement of processes, systems, and workflows.
• Leads, manages, coaches, and trains a team or department, provides guidance, support, and mentors to ensure optimal performance and productivity.
• Oversees the recruitment, hiring, team/department orientation, performance appraisals and disciplinary actions including up to termination processes for a team or department.
• Performs other duties as assigned.

LICENSES AND/OR CERTIFICATIONS

Required Licenses and/or Certifications

• Valid Virginia driver's license and be able to meet the insurance requirements of the hospital, if required by position.

Preferred Licenses and/or Certifications

• None preferred.

MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS

Required Education and Experience

• Bachelor's degree in marketing, business or a closely related field required.
• 7+ years progressively responsible work experience in marketing, communications, public relations, brand strategy, or a related field, including demonstrated leadership responsibility required.
• Experience using research, analytics, and performance measures to evaluate strategy and guide decision-making, required.
• Experience building and leading high-performing teams and collaborating effectively across functions, required.

Preferred Education and Experience

• Master's degree in closely related field preferred.
• Previous healthcare experience preferred.

Required Knowledge, Skills and Abilities

• Strong knowledge of contemporary marketing practices, digital communications, media relations, brand management, and crisis communications.
• Exceptional interpersonal, written, verbal, and presentation skills
• Demonstrated ability to influence and communicate credibly with senior leaders and other key stakeholders.
• Sound judgment and the ability to manage sensitive, complex, and time-critical communications.

WORKING CONDITIONS

• Normal office environment with little exposure to excessive noise, dust, temperature and the like.

PHYSICAL REQUIREMENTS

• Click here to view physical requirements.