Senior Director, Bipolar Launch Architect (HCP)

Bristol Myers Squibb

Princeton (NJ)

On-site

USD 210,000 - 320,000

Full time

7 days ago

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Job summary

Bristol Myers Squibb in New Jersey is seeking a Senior Director, Bipolar Launch Lead to shape the US market entry for COBENFY, translating global strategy into a US Unified Brand Plan and launch blueprint. You will partner across Medical Affairs, Market Access, Insights, and Commercial teams to build differentiated HCP positioning, segmentation, messaging, and lifecycle plans.

This high-visibility role demands strategic thinking, rigorous planning, and strong collaboration in a fast-moving

Qualifications

BA/BS required.
MBA or advanced degree strongly preferred.
10+ years of pharmaceutical or biotechnology commercial experience.
At least one full product launch cycle with accountability for HCP brand strategy.
Proven experience developing brand positioning, HCP segmentation, and promotional strategy.

Responsibilities

Translate completed Worldwide outputs into a differentiated US Unified Brand Plan (UBP) and go-to-market plan reflecting US market nuances.
Serve as the US commercial owner of the Global-to-Local transition and represent US market perspectives.
Surface in-market insights to inform ongoing brand strategy and lifecycle decisions.
Lead the US bipolar HCP commercial strategy, including brand positioning, segmentation, and messaging platform.
Lead the creation and iteration of US launch and go-to-market plans as market dynamics evolve.
Shape long-range bipolar brand strategy to inform multi-year planning beyond launch window.