Senior Director, Amazon & E-Commerce

CellCore Biosciences; Town of Florida (NY); On-site; USD 140,000 - 200,000; Full time

Job summary

CellCore Biosciences is seeking an experienced Senior Director, Amazon & E-Commerce to lead the commercial strategy across Amazon and digital marketplaces for our premium healthcare practitioner brands. This leadership role partners with Brand Marketing, HCP Sales, Media, and Supply Chain to drive profitable growth while protecting brand equity and regulatory compliance.

The ideal candidate has 8+ years in e‑commerce leadership, deep Amazon expertise, and a proven ability to scale marketplaces

Qualifications

• 8+ years of progressive e-commerce leadership with multi-million scale Amazon storefronts.
• Strong experience in the dietary supplement, nutraceutical, consumer health, or functional wellness space.
• Mastery of Amazon Seller Central and Vendor Central, FBA logistics, Brand Registry 2.0.
• Technical command of media algorithms, Amazon PPC/DSP, keyword indexing kinetics, and dietary supplement testing/COA compliance.
• Experience managing marketplace channels within a multi-channel enterprise.

Responsibilities

• Own multi-year strategy, P&L, and revenue targets for Amazon and online marketplaces.
• Oversee catalog management, buy-box, inventory forecasting, logistics, and vendor admin.
• Lead Amazon Advertising strategy to drive profitable customer acquisition and ROAS.
• Implement brand protection to eliminate 3P gray-market sellers and MAP violations.
• Provide executive reporting on KPIs, unit economics, and CLV trends.

Skills

E-commerce leadership

P&L ownership

Amazon Seller Central / Vendor Central

Brand protection & MAP enforcement

Cross-functional collaboration

Data-driven decision making

Strategic planning

Negotiation & vendor management

Education

Bachelor’s degree in Business, Marketing, E-Commerce

MBA or advanced degree (preferred)

Tools

Amazon Seller Central

Amazon Vendor Central

FBA logistics

Brand Registry 2.0

Automated pricing/monitoring tools

Job description

CellCore Biosciences is an emerging leader in the health and wellness industry that pioneered the concept of foundational medicine within the nutritional supplement space. Through innovative formulations designed to support cellular health using proprietary Carbon Technology®, CellCore delivers science-backed solutions focused on addressing health at its foundation.

As a fast-growing, mission-driven organization, CellCore is committed to advancing wellness through innovation, education, and high-quality products while empowering individuals to achieve their highest potential for health and well-being.

About the Job

We are seeking an experienced, growth-oriented Senior Director, Amazon & E-Commerce to lead the commercial strategy and oversee execution across Amazon and broader digital marketplace channels for our portfolio of premium, science -backed healthcare practitioner (HCP) brands.

As an Integral pillar of our unified commercial organization, this leader will drive sustainable, profitable top-line growth while aggressively protecting brand equity, channel pricing integrity, and regulatory compliance. You will partner cross -functionally with Brand Marketing, HCP Sales, Media, and Supply Chain to ensure our digital marketplace execution seamlessly aligns with our overarching brand strategies.

Key Responsibilities

Strategic Channel Leadership:

• Own the multi-year strategy, P&L, and revenue targets for Amazon and emerging online retail marketplaces
• Align marketplace strategies directly with master brand plans, ensuring zero channel conflict with our core healthcare practitioner (HCP) ecosystem and digital dispensaries.

Operational & Commercial Execution:

• Oversee end-to-end marketplace operations, including product catalog management, buy-box ownership, dynamic inventory forecasting, logistics/FBA allocation, and vendor/seller central administration.
• Drive continuous conversion rate optimization (CRO) across all Product Detail Pages (PDPs), including search-optimized copywriting, visual carousel architecture, A+ content, and brand storefronts.

Performance Marketing & Media:

• Lead strategy and performance oversight for Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP) to drive profitable customer acquisition and maximize blended ROAS/TACoS.
• Collaborate with Brand Marketing to coordinate media pushes with product launch roadmaps, promotional calendars, and lifecycle initiatives.

Brand Protection, Governance & Compliance:

• Implement rigorous brand protection protocols to eliminate unauthorized third-party (3P) gray-market sellers, counterfeiters, and Minimum Advertised Price (MAP) violations.
• Partner closely with Regulatory/Legal to ensure all listings, ingredient declarations, and structure-function claims strictly comply with FDA/DSHEA guidelines and Amazon dietary supplement certification mandates.

Cross-Functional Integration & Team Leadership:

• Serve as the commercial lead for Amazon within our brand-first operating model, ensuring all digital promotional programs and messaging ladder up to the approved commercial brand playbook.
• Manage external agency and vendor partner relationships.
• Provide executive reporting on key channel KPIs, unit economics, market share shifts, and customer lifetime value trends.

Qualifications & Experience

Eperience:

• 8+ years of progressive e-commerce leadership with a proven track record of scaling Amazon storefronts to significant multi-million-dollar scale; at least 3+ years operating at a Director or Senior Director level.
• Deep experience in the dietary supplement, nutraceutical, consumer health, or functional wellness space is strongly preferred.
• Mastery of Amazon Seller Central and Vendor Central architectures, FBA logistics, Brand Registry 2.0, and automated pricing/monitoring tools.
• Technical command of media algorithms, Amazon PPC/DSP management, keyword indexing kinetics, and dietary supplement testing/COA compliance.
• Demonstrated experience managing marketplace channels within a multi-channel enterprise (navigating the delicate balance between professional/HCP dispensary channels and consumer-facing retail) strongly preferred

Leadership & Mindset:

• Proven ability to operate both strategically (P&L ownership, multi-year roadmaps) and tactically (hands-on problem-solving in Seller Central).
• Exceptional cross-functional communicator who thrives in a collaborative, brand-led environment.

Education:

Bachelor’s degree in Business, Marketing, E-Commerce, or related field (MBA or advanced degree a plus).