Senior Direct & Offline Marketing Lead

Apollo.io; United States; Remote; USD 163,000 - 230,000; Full time

Benefits offered by this job

Equity

Sales bonuses/commissions

401(k) plan

Paid holidays

Flex PTO

Parental leave

Job summary

Apollo.io is seeking a Senior Direct Marketing Manager II to own and optimize its direct and offline channel portfolio, including Connected TV, Performance Audio, Out-of-Home, and Direct Mail/Gifting. You will drive top-of-funnel brand awareness with rigorous performance discipline and partner with Paid Acquisition and Creative to scale measurable impact.

You will collaborate with Marketing Analytics & Data Science to build robust measurement and reporting for upper-funnel channels, ensuring

Qualifications

• 8+ years in performance or brand marketing for high-growth B2B SaaS.
• Hands-on ownership of direct and offline channels (CTV, audio, OOH, direct mail).
• Strong experience with incrementality testing and measurement.

Responsibilities

• Own strategy, planning, and execution for Connected TV, Audio, OOH and Direct Mail.
• Build and scale Apollo’s audio program with programmatic and partnerships.
• Design incrementality tests (geo holdouts, halo studies, matched market tests).
• Collaborate with Creative on briefs and channel-specific, performance-driven content.
• Manage media buying relationships and agency collaborations across channels.
• Work with Analytics & Data Science to build robust measurement frameworks.
• Align channel programs with pipeline goals and budget priorities.

Skills

Performance marketing

Brand marketing

Direct & offline channels

ABM alignment

Data analysis

Programmatic CTV

Tools

Programmatic buying platforms

Creative collaboration

Job description

Apollo.io is seeking a Senior Direct Marketing Manager II to own and optimize its direct and offline channel portfolio, including Connected TV, Performance Audio, Out-of-Home, and Direct Mail/Gifting. You will drive top-of-funnel brand awareness with rigorous performance discipline and partner with Paid Acquisition and Creative to scale measurable impact.

You will collaborate with Marketing Analytics & Data Science to build robust measurement and reporting for upper-funnel channels, ensuring