Senior Digital & Traditional Media Strategist

Oneida Hotel; Green Bay (WI); On-site; USD 30,000 - 42,000; Full time

Job summary

Oneida Nation seeks an experienced Digital Marketing Lead to plan, develop, and optimize initiatives across websites, social media, email, SMS, apps, and digital signage. You will oversee content strategy, campaigns, analytics, and brand governance, coordinating with agencies and partners.

The role requires advanced skills in CMS, analytics, email/SMS tools, and multi-channel execution, with strong project management and communication abilities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, Business Administration, or related field.
• Three (3) years of progressive experience in digital marketing, website administration, social media management, content management, advertising, or related communications functions; an equivalent combination of education and experience may be considered.
• Ability to manage multiple projects, meet strict deadlines, and work independently.
• Ability to communicate effectively verbally and in writing.

Responsibilities

• Plan, develop, implement, manage, and optimize digital marketing, advertising, web content, and customer engagement initiatives.
• Lead administration and coordination for digital experiences across websites, social media, email, SMS, apps, and digital signage.
• Track KPIs, analyze performance, and prepare reports to improve campaign ROI.
• Coordinate with agencies, vendors, and media partners to execute marketing initiatives.

Skills

Digital marketing

Content management

Analytics reporting

Campaign coordination

Social media management

Education

Bachelor’s degree in Marketing

Tools

CMS

Analytics platforms

Email/SMS tools

Social media platforms

Job description

Oneida Nation seeks an experienced Digital Marketing Lead to plan, develop, and optimize initiatives across websites, social media, email, SMS, apps, and digital signage. You will oversee content strategy, campaigns, analytics, and brand governance, coordinating with agencies and partners.

The role requires advanced skills in CMS, analytics, email/SMS tools, and multi-channel execution, with strong project management and communication abilities.