Senior Digital Subscriptions Product Lead

AccuWeather; State College (Centre County); On-site; USD 120,000 - 180,000; Full time

Job summary

AccuWeather in the United States is seeking a Senior Manager, Digital Subscriptions to shape the roadmap for our digital subscription services across mobile, web, and connected platforms. You will lead GTM strategies, pricing, and packaging to grow audience and revenue.

Reporting to the SVP of Digital Strategy, you will collaborate across design, engineering, marketing, sales, and operations, build financial models, analyze user data, and drive partnerships to expand our consumer subscriptions.

Qualifications

• 7+ years of experience in digital product management and GTM execution.
• Bachelor's degree in Business, Engineering, Digital Media, or related field; MBA preferred.
• Proven success in managing consumer-facing digital subscription products across multiple platforms.
• Deep understanding of the digital subscription ecosystems and business models.
• Experience in product marketing, pricing, sales enablement, and communications.
• Strong strategic thinking, analytical rigor, and creative problem-solving.
• Demonstrated cross-functional leadership and stakeholder management.
• Exceptional communication and presentation skills to influence across all levels.
• Proficiency in financial analysis and scenario modeling.
• Ability to interpret complex business documents including financial statements and contracts.

Responsibilities

• Define and execute end-to-end product and go-to-market strategies for digital subscription offerings across all consumer segments.
• Assess TAM, segment customers, and develop pricing models to drive growth.
• Collaborate with design, engineering, marketing, sales, operations, and business development to ensure a unified approach to product development and market execution.
• Monitor market trends, competitive landscape, and emerging technologies to identify strategic opportunities and threats.
• Build robust financial models to support decision-making, forecast performance, and prioritize investments.
• Analyze user behavior and business performance using data to inform roadmap and prioritization.
• Serve as a key voice in business development with product insight for partnerships.
• Communicate key findings and strategic updates to senior leadership.

Skills

Digital product management

Go-to-market strategy

Pricing strategy

Cross-functional leadership

Data analysis

Stakeholder management

Communication

Education

Bachelor's degree in Business/Engineering/Digital Media

MBA preferred

Job description

AccuWeather in the United States is seeking a Senior Manager, Digital Subscriptions to shape the roadmap for our digital subscription services across mobile, web, and connected platforms. You will lead GTM strategies, pricing, and packaging to grow audience and revenue.

Reporting to the SVP of Digital Strategy, you will collaborate across design, engineering, marketing, sales, and operations, build financial models, analyze user data, and drive partnerships to expand our consumer subscriptions.