Manager, Growth & Marketing Subscriptions

The Weather Company; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible Time Off program

Medical insurance options

401K match with benefits

Progressive family plan

Job summary

The Weather Company in New York, NY seeks an experienced Manager, Growth & Marketing Subscriptions to lead go-to-market strategy for subscription products, optimize offerings, and drive sustainable subscriber growth across Web, Mobile Web, and Apps.

You will partner with Creative, Product, and Engineering to articulate the value proposition, run rigorous testing, increase retention, and ensure a seamless onboarding experience for new subscribers in a fast-paced, transformation-focused

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.
• 5-8 years of progressive experience in growth marketing, with a minimum of 2 years focused specifically on subscription-based products.
• Subscription Marketing Experience, including exposure to bundled subscriptions, upsells, cross sells, etc. and complex pricing tiers.
• App Ecosystem Knowledge: solid understanding of subscription-based business models and the technical/commercial nuances of the iOS and Google Play ecosystems.
• Data-Driven Mindset: diligent monitoring of KPIs, with a focus on identifying and responding to fluctuations in conversion, paid trials, DAU, MAU, and ARPU, etc.
• Solid Product Experience with a strong understanding of user experience and the ability to identify and articulate points of friction within an experience and help elevate these as compelling value propositions to potential and existing subscribers.
• Strong Growth Marketing skills and experience developing and executing testing plans (A/B, multivariate) across the full funnel to increase subscription volume and optimize key conversion metrics.
• Analytical fluency and a proven ability to leverage data (A/B testing, cohort analysis, LTV, churn metrics) to inform marketing strategy and recommendations.
• Strong cross-functional collaboration skills with the ability to work effectively with Creative, Product, Engineering, Analytics, and Marketing leadership.
• Strong strategic thinking coupled with a hands-on, execution-oriented approach.
• Excellent written and verbal communication skills, capable of translating complex concepts into simple, compelling customer benefits.
• Comfortable adopting AI tools (such as Claude, Mercury, and similar platforms) as part of daily workflow, with a genuine willingness to learn new tools as the organization continues to invest in them.
• Someone who flourishes and can thrive in a fast-paced environment, comfortable managing multiple priorities with the ability to shift and shape approaches as we evolve.

Responsibilities

• Support the growth and subscription marketing strategy, focusing on customer acquisition, conversion, activation, retention, and monetization.
• Develop compelling and differentiated subscription value propositions, messaging, and positioning that clearly articulate the benefits of our offerings.
• Manage subscription growth channels and execute rigorous A/B testing and optimization programs across the funnel.
• Act as a key marketing partner in the product development process, providing input to the roadmap based on market opportunity, competitive analysis, and consumer insights.
• Work closely with Product and Engineering to bring new subscription offers and value propositions to our audiences.
• Drive initiatives to improve the user journey from prospect to subscriber, focusing on seamless onboarding and friction reduction.
• This role isn't just about Growth Hacking and Creative & Copy testing, it's about identifying new entry points and new ways to interact with users to support that value proposition and acquire subscribers.

Job description

Manager, Growth & Marketing Subscriptions

New York, NY

About The Weather Company

The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

Job brief

We are seeking an experienced and motivated Manager, Growth & Marketing Subscriptions to support the strategic development, expansion, and execution of our subscription offerings. This role will partner closely with the Director of Growth & Marketing Subscriptions to help define the go-to-market strategy for new subscription products, optimize existing offerings, and drive sustainable subscriber growth and retention. This role will act as a key connector between Creative, Product, and Engineering, helping ensure our subscription value proposition resonates powerfully with our target audiences and delivers exceptional business results. This role will cover Web, Mobile Web, and Apps.

Join us as we navigate a large-scale organizational transformation. We move fast, and we need someone who can bring clarity to ambiguity while driving success in an ever‑changing environment.

The impact you'll make

• Support the growth and subscription marketing strategy, focusing on customer acquisition, conversion, activation, retention, and monetization.
• Develop compelling and differentiated subscription value propositions, messaging, and positioning that clearly articulate the benefits of our offerings.
• Manage subscription growth channels and execute rigorous A/B testing and optimization programs across the funnel.
• Act as a key marketing partner in the product development process, providing input to the roadmap based on market opportunity, competitive analysis, and consumer insights.
• Work closely with Product and Engineering to bring new subscription offers and value propositions to our audiences.
• Drive initiatives to improve the user journey from prospect to subscriber, focusing on seamless onboarding and friction reduction.
• This role isn't just about Growth Hacking and Creative & Copy testing, it's about identifying new entry points and new ways to interact with users to support that value proposition and acquire subscribers.

What you've accomplished

• Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.
• 5-8 years of progressive experience in growth marketing, or a related role, with a minimum of 2 years focused specifically on subscription‑based products.
• Subscription Marketing Experience, including exposure to bundled subscriptions, upsells, cross sells, etc. and complex pricing tiers.
• App Ecosystem Knowledge: solid understanding of subscription‑based business models and the technical/commercial nuances of the iOS and Google Play ecosystems.
• Data‑Driven Mindset: diligent monitoring of key performance indicators (KPIs), with a focus on identifying and responding to fluctuations in conversion, paid trials, DAU, MAU, and ARPU, etc.
• Solid Product Experience with a strong understanding of user experience and the ability to identify and articulate points of friction within an experience and help elevate these as compelling value propositions to potential and existing subscribers.
• Strong Growth Marketing skills and experience developing and executing testing plans (A/B, multivariate) across the full funnel to increase subscription volume and optimize key conversion metrics.
• Analytical fluency and a proven ability to leverage data (A/B testing, cohort analysis, LTV, churn metrics) to inform marketing strategy and recommendations.
• Strong cross‑functional collaboration skills with the ability to work effectively with Creative, Product, Engineering, Analytics, and Marketing leadership.
• Strong strategic thinking coupled with a hands‑on, execution‑oriented approach.
• Excellent written and verbal communication skills, capable of translating complex concepts into simple, compelling customer benefits.
• Comfortable adopting AI tools (such as Claude, Mercury, and similar platforms) as part of daily workflow, with a genuine willingness to learn new tools as the organization continues to invest in them.
• Someone who flourishes and can thrive in a fast‑paced environment, comfortable managing multiple priorities with the ability to shift and shape approaches as we evolve.

Benefits

• Flexible Time Off program
• Variety of medical insurance options including a $0 cost premium employee coverage
• Benefits effective day 1 of employment include competitive 401K match with no vesting requirement, national health, dental, and vision plans
• Progressive family plan benefits
• An opportunity to work for a global and industry‑leading technology company
• Impactful work in a collaborative environment

Compensation

The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job‑related knowledge, skills, and experience, among other factors.

Equal Employment Opportunity

As set forth in The Weather Company’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.