Senior Digital Shelf and Content Operations Manager-Consumer

Medela; McHenry (IL); Hybrid; USD 126,000 - 154,000; Full time

Benefits offered by this job

Comprehensive benefits plan

401K with match

Pension Plan

16-week Paid Parental Leave

Generous PTO + holidays

Job summary

Medela is seeking a Senior Digital Shelf & Content Operations Manager to optimize Amazon PDPs, manage content across retailers, and drive global eCommerce growth. You will own Salsify workflows, ensure accurate localization, and collaborate with regional teams to adapt content for local languages and retailer requirements.

You will analyze shelf performance, lead testing and optimization initiatives, and partner with marketing, product, IT, and agencies to deliver measurable improvements across

Qualifications

• Bachelor's degree in Marketing, Business, eCommerce, Communications or related field.
• Minimum of 7 years in digital shelf management, eCommerce content operations, or digital commerce.
• Strong hands-on experience with Amazon Vendor Central, Brand Registry, and PDP optimization.
• Experience using Salsify or a comparable PIM/PXM or content-syndication platform.
• Proven ability to improve product content, organic search visibility, conversions, or digital shelf performance.
• Strong understanding of Amazon SEO, keyword optimization, indexing, catalog management, and analytics.
• Experience supporting Amazon marketplaces across multiple countries/regions.
• Experience managing product-content localization and international deployment.
• Proven ability to lead cross-functional projects and collaborate with multiple stakeholders.
• Strong analytical, problem-solving, communication, and project-management skills.

Responsibilities

• Drive Amazon and digital shelf performance, optimizing PDPs, titles, descriptions, images, videos, A+ content, and Brand Stores.
• Own product content and Salsify operations, including workflows, approvals, and publishing across retailers.
• Support global eCommerce growth, focusing on US and Europe, with localized adaptations.
• Turn data into action by analyzing shelf performance and driving improvements.
• Collaborate with Marketing, Product, Sales, IT, Regulatory and regional teams; manage agencies and vendors.

Skills

Digital shelf management

Cross-functional collaboration

Analytical thinking

Project management

Education

Bachelor's degree in Marketing, Business, eCommerce, Communications

Tools

Amazon Vendor Central

Brand Registry

Salsify

Content syndication platform

Job description

## **Senior Digital Shelf & Content Operations Manager – Amazon**## **MEDELA LLC**## **Hybrid, 3 days a week in office, two days home office**## **Starting Salary: $140K**## ## **Help Shape How Consumers Discover and Experience Our Products Online**## **Are you an Amazon digital shelf expert who knows how to turn product content into measurable business results?** We are seeking a **Senior Digital Shelf & Content Operations Manager** to lead the optimization and execution of product content across Amazon marketplaces globally and other major online retailers, including Walmart, Target, and similar retail platforms. * This is an opportunity for a hands-on eCommerce professional who understands the inner workings of **Amazon**, knows how to maximize product visibility and conversion, and enjoys solving complex content and operational challenges.* The ideal candidate brings deep experience with **Amazon Vendor Central, Product Detail Page (PDP) optimization, Salsify, content syndication, and digital shelf analytics.** This individual will play a critical role in improving how consumers find, evaluate, and purchase our products online.* This role offers the opportunity to make a meaningful impact on global eCommerce performance by improving how products are presented, discovered, and purchased.* You'll have the opportunity to combine your **Amazon** expertise, technical knowledge, analytical skills, and creativity to influence digital shelf performance across multiple markets. **If you're a hands-on digital shelf professional who knows Amazon inside and out and enjoys turning complex challenges into measurable improvements, we'd welcome the opportunity to connect.** ## **What You'll Do**## **Drive Amazon & Digital Shelf Performance*** Lead the optimization of Amazon Product Detail Pages (PDPs), including product titles, descriptions, images, videos, A+ Content, and Brand Stores.* Improve organic search visibility, product discoverability, and conversion across Amazon and other major online retailers.* Identify and resolve catalog issues, suppressed listings, missing content, and other barriers affecting product performance.* Monitor Amazon marketplace developments, search algorithms, and emerging AI-powered shopping capabilities.**Own Product Content & Salsify Operations*** Serve as a key subject matter expert for Salsify and digital product-content management.* Oversee product content workflows, including approvals, syndication, publishing, and verification across retail platforms.* Ensure product information is accurate, consistent, compliant, and optimized for each retailer.* Identify opportunities to streamline processes, improve automation, and accelerate content deployment.**Support Global eCommerce Growth*** Manage digital shelf execution across Amazon marketplaces globally, with an immediate focus on the US and Europe.* Partner with regional teams to adapt product content to local languages, consumer preferences, and retailer requirements.* Establish consistent digital shelf standards and best practices across markets.* Support new product launches, promotions, and major commercial events by ensuring product pages are accurate and ready for consumers.**Turn Data into Action*** Analyze digital shelf performance, including organic search rankings, conversion, content quality, and competitive positioning.* Use consumer reviews, ratings, and search insights to identify opportunities for product-content improvements.* Lead content testing and optimization initiatives to improve the online shopping experience.* Translate performance data into actionable recommendations and measurable results.**Collaborate & Lead*** Work closely with Marketing, Product Management, Sales, IT, Regulatory, and regional teams to drive digital shelf improvements.* Manage external agencies, content vendors, and technology partners.* Develop processes, training, and best practices that improve execution across the organization. ## **What We're Looking For**## **Required Qualifications*** Bachelor's degree in Marketing, Business, eCommerce, Communications, or a related field.* Minimum of **7 years of experience** in digital shelf management, eCommerce content operations, product-content management, or digital commerce.* Strong, hands-on experience with **Amazon Vendor Central, Brand Registry, and PDP optimization.*** Experience using **Salsify or a comparable PIM/PXM or content syndication platform.*** Demonstrated success improving product content, organic search visibility, conversion rates, or digital shelf performance.* Strong understanding of Amazon SEO, keyword optimization, indexing, catalog management, and digital shelf analytics.* Experience supporting Amazon marketplaces across multiple countries or regions.* Experience managing product-content localization and international deployment.* Proven ability to lead cross-functional projects and work effectively with multiple stakeholders.* Strong analytical, problem-solving, communication, and project-management skills. **Additional Experience That Would Be Valuable*** Digital shelf experience with Walmart, Target, CVS, Walgreens, Kroger, or other major retailers.* Experience within consumer products, consumer healthcare, or related industries.* Experience managing content agencies, translation providers, or technology vendors.* Experience improving digital content processes through automation and emerging technologies. **What We Offer our Senior Digital Shelf and Content Operations Manager**Comprehensive benefits plan401K with match***Pension Plan***16-week Paid Parental LeaveGenerous PTO package, plus 14 paid holidaysA great place to work!*This is not a job description. More details will be provided regarding the functions of this position.*We are not accepting candidates from recruiting firms or agencies.*At Medela, you will be joining a global community of colleagues, united by the purpose that drives our business: helping people. Medela exists to advance human health and well-being through knowledge-based and innovative human milk and medical vacuum solutions.**If you are interested in this opportunity, we are looking forward to receiving your application. For this position we only consider direct applications - thank you for your understanding.**As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, citizenship, sex, protected veteran status, age, physical or mental disability, medical condition, HIV/AIDs status, marital status, domestic partner status, sexual orientation, gender identity (transgender status), weight, height or any other characteristic protected by federal, state, or local law or ordinance.*