Senior Digital Shelf and Content Operations Manager-Consumer

Medela LLC; McHenry (IL); Hybrid; USD 126,000 - 154,000; Full time

Benefits offered by this job

Comprehensive benefits plan

401K with match

Pension Plan

16-week Paid Parental Leave

Generous PTO + 14 holidays

Great place to work

Job summary

Medela LLC in Illinois is seeking a Senior Digital Shelf & Content Operations Manager to own and optimize product content across Amazon and major retailers. You will lead PDP optimization, including titles, descriptions, images, videos, A+ content, and Brand Stores, ensuring accuracy and compliance.

Collaborating with Marketing, Product, Sales, IT and regional teams, you will manage Salsify, content workflows, and external partners while driving automation and faster content deployment for

Qualifications

• Bachelor's degree in Marketing, Business, eCommerce, Communications, or related field.
• 7+ years of experience in digital shelf management, eCommerce content operations, or related roles.
• Strong, hands-on experience with Amazon Vendor Central, Brand Registry, and PDP optimization.
• Experience using Salsify or a comparable PIM/PXM platform.
• Proven success improving product content, organic search visibility, and conversions.

Responsibilities

• Drive Amazon & Digital Shelf Performance and optimization of PDPs.
• Lead content creation: titles, descriptions, images, videos, A+ content, Brand Stores.
• Improve organic search visibility, discoverability, and conversion.
• Identify and resolve catalog issues, missing content, and barriers.
• Own Product Content & Salsify Operations and workflow management.
• Collaborate with Marketing, Product, IT, and regional teams.
• Manage external agencies and content vendors; drive automation.
• Ensure accuracy, consistency, and compliance across retailers.
• Translate performance data into actionable optimization recommendations.

Skills

Amazon Vendor Central

Brand Registry

PDP optimization

Salsify / PIM

Digital shelf management

Cross-functional leadership

Analytics & optimization

International deployment

Education

Bachelor's degree in Marketing, Business, eCommerce, Communications, or related field

Tools

Salsify

Content syndication platform

Job description

Senior Digital Shelf & Content Operations Manager – Amazon MEDELA LLC

Hybrid, 3 days a week in office, two days home office. Starting Salary: $140K

Help Shape How Consumers Discover and Experience Our Products Online

What You'll Do

• Drive Amazon & Digital Shelf Performance
• Lead the optimization of Amazon Product Detail Pages (PDPs), including product titles, descriptions, images, videos, A+ Content, and Brand Stores.
• Improve organic search visibility, product discoverability, and conversion across Amazon and other major online retailers.
• Identify and resolve catalog issues, suppressed listings, missing content, and other barriers affecting product performance.
• Monitor Amazon marketplace developments, search algorithms, and emerging AI-powered shopping capabilities.
• Own Product Content & Salsify Operations
• Serve as a key subject matter expert for Salsify and digital product-content management.
• Oversee product content workflows, including approvals, syndication, publishing, and verification across retail platforms.
• Ensure product information is accurate, consistent, compliant, and optimized for each retailer.
• Identify opportunities to streamline processes, improve automation, and accelerate content deployment.
• Support Global eCommerce Growth
• Manage digital shelf execution across Amazon marketplaces globally, with an immediate focus on the US and Europe.
• Partner with regional teams to adapt product content to local languages, consumer preferences, and retailer requirements.
• Establish consistent digital shelf standards and best practices across markets.
• Support new product launches, promotions, and major commercial events by ensuring product pages are accurate and ready for consumers.
• Turn Data into Action
• Analyze digital shelf performance, including organic search rankings, conversion, content quality, and competitive positioning.
• Use consumer reviews, ratings, and search insights to identify opportunities for product-content improvements.
• Lead content testing and optimization initiatives to improve the online shopping experience.
• Translate performance data into actionable recommendations and measurable results.
• Collaborate & Lead
• Work closely with Marketing, Product Management, Sales, IT, Regulatory, and regional teams to drive digital shelf improvements.
• Manage external agencies, content vendors, and technology partners.
• Develop processes, training, and best practices that improve execution across the organization.

What We're Looking For

• Required Qualifications Bachelor's degree in Marketing, Business, eCommerce, Communications, or a related field.
• Minimum of 7 years of experience in digital shelf management, eCommerce content operations, product-content management, or digital commerce.
• Strong, hands‑on experience with Amazon Vendor Central, Brand Registry, and PDP optimization.
• Experience using Salsify or a comparable PIM/PXM or content syndication platform.
• Demonstrated success improving product content, organic search visibility, conversion rates, or digital shelf performance.
• Strong understanding of Amazon SEO, keyword optimization, indexing, catalog management, and digital shelf analytics.
• Experience supporting Amazon marketplaces across multiple countries or regions.
• Experience managing product‑content localization and international deployment.
• Proven ability to lead cross‑functional projects and work effectively with multiple stakeholders.
• Strong analytical, problem‑solving, communication, and project‑management skills.

Additional Experience That Would Be Valuable

• Digital shelf experience with Walmart, Target, CVS, Walgreens, Kroger, or other major retailers.
• Experience within consumer products, consumer healthcare, or related industries.
• Experience managing content agencies, translation providers, or technology vendors.
• Experience improving digital content processes through automation and emerging technologies.

What We Offer

• Comprehensive benefits plan
• 401K with match
• Pension Plan
• 16-week Paid Parental Leave
• Generous PTO package, plus 14 paid holidays
• A great place to work!

If you are interested in this opportunity, we are looking forward to receiving your application. For this position we only consider direct applications - thank you for your understanding.

We are not accepting candidates from recruiting firms or agencies.

As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, citizenship, sex, protected veteran status, age, physical or mental disability, medical condition, HIV/AIDs status, marital status, domestic partner status, sexual orientation, gender identity (transgender status), weight, height or any other characteristic protected by federal, state, or local law or ordinance.

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Medela is the #1 breast pump brand* and one of the leading companies in medical vacuum technologies respected and trusted by doctors and healthcare professionals from around the world. A family-owned company with a global presence in Europe, America and Asia, Medela has 21 locations worldwide and a sales network of independent partners in over 100 countries. The company has production and warehouse facilities in Baar (Switzerland), McHenry (Illinois, USA) and Changzhou (China). With over 1800 employees, Medela improves health and well-being through the pursuit of knowledge and the development of innovative products and services, empowering mothers, babies and patients to live their lives to the fullest.

Founded in 1961 by Olle Larsson, his son Michael Larsson serves as Chairman of the Board of Directors since 2001. Thomas Golücke is the CEO of the company since 2024. "By creating a culture of belonging, we are building engaged teams that work together to serve our customers as one Medela family".