Senior Digital & Retail Marketing Strategist

H.o.-Penn-Machinery-2; City of Poughkeepsie (NY); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Medical/dental/vision insurance

401(k) with company match

Competitive PTO Policy & Holidays

Company-provided cell phone and laptop

Job summary

H.O. Penn is seeking a Senior Digital & Retail Marketing Specialist in Poughkeepsie, NY to lead the online presence and retail marketing strategy.

The role requires coordinating with the marketing team to execute campaigns, manage dealer and customer content, and drive engagement across all channels. Candidates should have at least three years of digital marketing, content creation, social media management, and retail marketing experience, with proficiency in Adobe Creative Suite and Canva.

Qualifications

• Minimum three years of experience in digital marketing and related disciplines.
• Frequent travel to all six HO. Penn locations with valid driver’s license.
• Proficiency with Adobe Creative Suite, Canva or similar tools.

Responsibilities

• Manage HO Penn's digital presence across all channels.
• Coordinate with marketing to execute campaigns and launches.
• Monitor engagement and develop listener tools for social media.
• Create dealer/user generated content to boost followers.

Skills

Digital marketing

Content creation

Social media management

Retail marketing

Marketing campaigns

Event planning

Graphic design

CMS

SEO

Web analytics

Tools

Adobe Creative Suite

Canva

Job description

H.O. Penn is seeking a Senior Digital & Retail Marketing Specialist in Poughkeepsie, NY to lead the online presence and retail marketing strategy.

The role requires coordinating with the marketing team to execute campaigns, manage dealer and customer content, and drive engagement across all channels. Candidates should have at least three years of digital marketing, content creation, social media management, and retail marketing experience, with proficiency in Adobe Creative Suite and Canva.