Senior Digital Producer: Audience Growth & Strategy

Hearst Television; Baltimore (MD); Sur place; USD 50 000 - 52 000; Plein temps

Avantages offerts par ce poste

Medical

Dental

Vision

401(k) matching

Paid Time Off

Résumé du poste

Hearst Television in Baltimore seeks a Senior Digital Producer to lead digital strategy, audience growth initiatives, and day-to-day platform operations for WBAL.com and 98online.com.

You will manage WordPress CMS platforms, analyze performance data, and collaborate with editorial leadership to deliver timely, engaging digital experiences across web, mobile, newsletters, podcasts, social media, and emerging platforms.

Qualifications

• Demonstrated success using analytics to drive audience growth.
• Experience managing website content via a content management system.
• Knowledge of Adobe Premiere, Photoshop, and Audition preferred.
• Broadcasting degree or equivalent preferred.
• Knowledge of best practices for Facebook, Twitter/X, Instagram, TikTok and YouTube.

Responsabilités

• Lead and execute the overall digital strategy for WBAL.com and 98online.com.
• Manage and optimize the stations' WordPress CMS platforms, ensuring content is accurate, current, well organized and visually engaging.
• Analyze audience behavior, traffic trends and content performance to guide editorial and promotional recommendations.
• Develop initiatives to grow audiences across web, mobile, newsletters, podcasts, social media and emerging platforms.
• Lead SEO and content optimization efforts to improve discoverability and engagement.
• Coordinate digital coverage plans for breaking news and major station events.
• Work with Digital Content Producers, newsroom staff, show producers and on-air talent to support timely, effective digital publishing.
• Train station personnel in digital best practices, content optimization, social publishing and emerging platform trends.
• Use Facebook, Instagram, TikTok, X, YouTube and other platforms to engage audiences and promote station content.
• Prepare regular analytics reports with actionable recommendations for editorial and business teams.

Connaissances

Analytics

CMS management

Editorial judgment

Formation

Broadcasting degree

DINFOS training

Outils

Adobe Premiere

Photoshop

Audition

Description du poste

Hearst Television in Baltimore seeks a Senior Digital Producer to lead digital strategy, audience growth initiatives, and day-to-day platform operations for WBAL.com and 98online.com.

You will manage WordPress CMS platforms, analyze performance data, and collaborate with editorial leadership to deliver timely, engaging digital experiences across web, mobile, newsletters, podcasts, social media, and emerging platforms.