Senior Digital Producer — Growth, Strategy & Analytics

WBAL-TV 11 Baltimore; Baltimore (MD); On-site; USD 50,000 - 52,000; Full time

Benefits offered by this job

Medical | Dental | Vision

401(k) matching

Emotional Wellness Support

Paid Time Off

Paid Parental Leave

LGBTQ+ Health Services

Additional benefits to meet your and你的

Job summary

WBAL NewsRadio 1090 AM and FM 101.5 and 98 Rock seeks a data-driven Senior Digital Producer to lead digital strategy, audience growth initiatives, and day-to-day platform operations. You will oversee the execution of digital strategy for WBAL.com and 98online.com, managing WordPress CMS and collaborating with editorial leaders to deliver timely content.

The role focuses on digital planning, presentation, and distribution, using performance data to drive improvements.

Qualifications

• Demonstrated success using analytics to drive audience growth and content performance.
• Experience managing website content through a content management system.
• Knowledge and experience with Adobe Premiere, Photoshop, and Audition preferred.
• Broadcasting degree or equivalent preferred.
• Knowledge of best practices for Facebook, Twitter/X, Instagram, TikTok and YouTube.

Responsibilities

• Lead and execute the overall digital strategy for WBAL.com and 98online.com.
• Manage and optimize WordPress CMS platforms, ensuring content is accurate and engaging.
• Analyze audience behavior and content performance to guide editorial and promotional decisions.
• Develop initiatives to grow audiences across web, mobile, newsletters, podcasts and social platforms.
• Lead SEO and content optimization efforts to improve discoverability and engagement.
• Coordinate digital coverage plans for breaking news and major station events.
• Collaborate with Digital Content Producers, newsroom staff and on-air talent to support timely publishing.
• Train station personnel in digital best practices and social publishing.

Skills

Analytics

Editorial judgment

Audience growth strategy

Cross-functional collaboration

Storytelling mindset

Education

Broadcasting degree or equivalent

Tools

WordPress CMS

Adobe Premiere

Photoshop

Audition

Job description

WBAL NewsRadio 1090 AM and FM 101.5 and 98 Rock seeks a data-driven Senior Digital Producer to lead digital strategy, audience growth initiatives, and day-to-day platform operations. You will oversee the execution of digital strategy for WBAL.com and 98online.com, managing WordPress CMS and collaborating with editorial leaders to deliver timely content.

The role focuses on digital planning, presentation, and distribution, using performance data to drive improvements.