Senior Digital Performance Analyst - Auto Marketing Analytics

Michael Aaron Staffing, LLC; Yulee (FL); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Relocation

Job summary

Michael Aaron Staffing, LLC is seeking a Senior Digital Performance Analyst for a North Florida marketing agency. The role focuses on ensuring accurate tracking, inventory feeds, and well-configured Google Ads to outperform competitors.

A strong technical marketing background across the Google ecosystem is preferred. This on-site position is available immediately, with relocation offered to the right candidate.

Qualifications

• Automotive dealership marketing experience is highly preferred.
• Enhanced Conversions
• Conversion Tracking
• Inventory Feed Management
• Search Campaign Strategy
• Performance Max Strategy
• Basic HTML/CSS
• Technical SEO
• Strong analytical and troubleshooting skills

Responsibilities

• Build and optimize Google Search, Performance Max, Vehicle Listing Ads (VLA), Demand Gen, Display, and YouTube campaigns.
• Develop advertising strategies based on dealership inventory, market demand, and business objectives.
• Continuously improve lead quality, cost per lead, and return on ad spends.
• Google Analytics & Tracking: Enhanced Conversions, Conversion Tracking, Event Tracking, CRM Conversion Imports, Cross-Domain Tracking, Conversion Troubleshooting.
• Google Merchant Center & Inventory Feeds: troubleshoot inventory feed issues, resolve disapproved vehicles, ensure inventory syncs correctly, optimize Vehicle Listing Ads, build inventory segmentation strategies, improve feed quality and performance.
• Website Performance & SEO: review landing pages for conversion optimization, identify website improvements that increase lead volume, assist with technical SEO, improve user experience and conversion rates.
• AI & Automation: use AI tools such as ChatGPT, Gemini, Claude, and other emerging technologies to improve campaign management, reporting, research, workflow automation, and operational efficiency.

Skills

Automotive marketing

Enhanced Conversions

Conversion Tracking

Inventory feeds

Search Campaign Strategy

Performance Max Strategy

HTML/CSS

Technical SEO

Analytical skills

Troubleshooting

Job description

Michael Aaron Staffing, LLC is seeking a Senior Digital Performance Analyst for a North Florida marketing agency. The role focuses on ensuring accurate tracking, inventory feeds, and well-configured Google Ads to outperform competitors.

A strong technical marketing background across the Google ecosystem is preferred. This on-site position is available immediately, with relocation offered to the right candidate.