Senior Digital Media Manager

Databricks Inc.; San Francisco (CA); Remote; USD 116,000 - 224,000; Full time

Job summary

An established industry player is seeking a Senior Digital Media Manager to lead digital media strategies and optimize the customer journey. This pivotal role involves developing cross-channel media plans, conducting audience research, and collaborating with creative teams to drive campaign success. The ideal candidate will have extensive experience in B2B marketing and digital media planning, with a strong ability to analyze data and communicate insights effectively. Join a dynamic team dedicated to innovation and growth, where your contributions will shape impactful marketing strategies and drive the organization's objectives forward.

Qualifications

• 7+ years of marketing experience, including 4+ years in digital media planning.
• Expert in analyzing complex data sets to inform decisions.

Responsibilities

• Develop cross-channel media strategies for marketing campaigns.
• Collaborate with teams to create engaging ads and content.

Skills

Digital Media Planning

B2B Marketing

Data Analysis

Project Management

Audience Research

Communication Skills

Job description

While candidates in the listed locations are encouraged for this role, we are open to remote candidates in other locations.

The Senior Digital Media Manager is a key individual contributor on our fast-growing Global Digital Marketing team, reporting to the Senior Director of Digital Marketing. This role leads our digital media go-to-market efforts across priority campaigns, partnering with various teams to develop cross-channel media plans. The position requires expertise in market and audience research, media planning, and optimizing the digital customer journey.

As the Senior Digital Media Manager, you will play a crucial role in shaping our digital marketing strategies, driving campaign success, and contributing to the organization's growth objectives. Your expertise will be instrumental in optimizing our digital customer journey and maximizing campaign outcomes through data-driven decision-making and innovative media planning.

Key Responsibilities

• Develop cross-channel media strategies for priority marketing campaigns, aligning with organizational objectives and target outcomes
• Conduct digital audience research to inform channel and tactic selection for effectively reaching target personas
• Present media strategy recommendations to stakeholders and leadership, proactively clarifying strategies when necessary
• Collaborate with Integrated Campaigns and Brand Creative teams to develop engaging ads, content, and web experiences following media best practices
• Partner with regional team members to determine campaign support levels for global and local programs
• Manage expectations and drive cross-functional alignment across multiple campaigns
• Work with Analytics team to establish measurement frameworks for digital media campaigns aligned with program goals
• Analyze data and establish test plans to improve campaign performance and enhance digital experiences

Qualifications

• 7+ years of marketing experience, with 4+ years specifically in digital media planning
• Proven B2B marketing experience
• Expert in analyzing complex data sets to make informed decisions and share insights
• Proficient in building media plans from scratch with evolving requirements
• Expert knowledge of digital channel strategies and targeting capabilities
• Strong project management skills to ensure timely campaign launches
• Experience in applying audience research to inform media placements, ad formats, creative, offers, messaging, and web experiences
• Excellent communication skills, particularly in conveying strategy and insights

Pay Range Transparency

Databricks is committed to fair and equitable compensation practices. The pay range(s) for this role is listed below and represents base salary range for non-commissionable roles or on-target earnings for commissionable roles. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location. Based on the factors above, Databricks utilizes the full width of the range. The total compensation package for this position may also include eligibility for annual performance bonus, equity, and the benefits listed above.

Zone 1 Pay Range: $146,000 — $223,900 USD

Zone 2 Pay Range: $131,400 — $201,500 USD

Zone 3 Pay Range: $124,100 — $190,300 USD

Zone 4 Pay Range: $116,900 — $179,200 USD

About Databricks

Databricks is the data and AI company. More than 10,000 organizations worldwide — including Comcast, Condé Nast, Grammarly, and over 50% of the Fortune 500 — rely on the Databricks Data Intelligence Platform to unify and democratize data, analytics and AI. Databricks is headquartered in San Francisco, with offices around the globe and was founded by the original creators of Lakehouse, Apache Spark, Delta Lake and MLflow.

Benefits

At Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees. For specific details on the benefits offered in your region, please visit here.

Our Commitment to Diversity and Inclusion

At Databricks, we are committed to fostering a diverse and inclusive culture where everyone can excel. We take great care to ensure that our hiring practices are inclusive and meet equal employment opportunity standards.

Compliance

If access to export-controlled technology or source code is required for performance of job duties, it is within Employer's discretion whether to apply for a U.S. government license for such positions, and Employer may decline to proceed with an applicant on this basis alone.

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