Senior Digital Media Buyer

Goodwin Recruiting; Las Vegas (NV); Remote; USD 85,000 - 110,000; Full time

Job summary

An innovative firm is on the lookout for a Senior Digital Media Buyer who will play a pivotal role in shaping and driving multi-platform campaigns. This fully remote position offers the chance to lead high-budget accounts and implement cutting-edge strategies that resonate with affluent and Gen Z audiences. Collaborate with creative and analytics teams to develop impactful content while utilizing advanced tools to track and optimize performance metrics. If you're passionate about digital media and eager to make a significant impact on brand growth, this is the perfect opportunity for you to shine and drive success in a dynamic environment.

Benefits

Medical, Dental, and Vision insurance

Flex PTO

401K plus matching

Qualifications

• 8+ years of experience in digital media buying with high-budget management.
• Expertise in multi-platform buying and advanced campaign tactics.

Responsibilities

• Develop and implement digital media strategies to maximize user acquisition.
• Manage and optimize high-budget campaigns across various platforms.

Skills

Digital Media Buying

Analytical Skills

Campaign Optimization

Budget Management

Strategic Planning

Education

Bachelor’s degree in Advertising, Marketing, or Economics

Advanced degree (preferred)

Tools

Google Analytics

Tableau

Looker

Ads Manager

Programmatic DSPs

Job description

Are you a results-driven digital media strategist with a passion for scaling premium brands? We are seeking a Senior Digital Media Buyer to lead and optimize multi-platform campaigns that drive measurable success. This role requires expertise in managing high-budget accounts, delivering innovative strategies, and leveraging cutting-edge tools to target affluent and Gen Z audiences. Join us and make a significant impact on our growth trajectory while collaborating with talented teams across creative, product, and analytics.

Senior Digital Media Buyer Compensation And Benefits

• Base Salary: $85,000 to $110,000
• Fully Remote Role
• Medical, Dental, and Vision insurance 99% coverage for employees, 65% for dependents and spouses
• Flex PTO - they want you to enjoy everything life has to offer
• 401K plus matching

Senior Digital Media Buyer Key Responsibilities

• Develop and Implement Strategies: Design and execute digital media buying plans aligned with company goals, focusing on scaling user acquisition and maximizing ROAS.
• Budget Oversight: Manage high-budget allocations across platforms (Google Ads, Meta, TikTok, YouTube), ensuring ad spend meets both short- and long-term objectives.
• Campaign Management: Oversee the execution, monitoring, and optimization of campaigns, utilizing advanced strategies to enhance performance metrics like ROAS, CPA, CTR, and LTV.
• Real-Time Optimization: Analyze performance data and make real-time adjustments to achieve critical KPIs and maintain profitability.
• Collaborate Across Teams: Partner with Creative and Product teams to develop impactful, audience-specific content and drive engagement.
• Analytics and Reporting: Utilize advanced tools (Google Analytics, Tableau, Looker) to track campaign effectiveness, generate insights, and provide actionable recommendations to leadership.
• Innovate and Stay Ahead: Research and adopt emerging trends, platforms, and technologies to keep campaigns fresh and competitive.

Senior Digital Media Buyer Qualifications

• Educational Background: Bachelor’s degree in Advertising, Marketing, Economics, or a related field (advanced degree preferred).
• Extensive Experience: 8+ years in digital media buying, including at least 3 years managing $1 million+ monthly budgets.
• Platform Proficiency: Expertise in multi-platform media buying across Google, Meta, TikTok, Snap, YouTube, and programmatic DSPs.
• Data-Driven Expertise: Strong analytical skills with experience in tools like Looker, Google Analytics, Ads Manager, and custom reporting platforms.
• Advanced Campaign Tactics: Knowledge of advanced bidding strategies, retargeting, programmatic advertising, and native ad placements.
• Proven Success: Demonstrated ability to optimize ad spend, scale campaigns, and deliver outstanding results for premium brands.
• Innovative Mindset: A track record of leveraging audience insights and market trends to develop creative, effective strategies.

At Goodwin Recruiting we are committed to our core values. We take our value, Dedicated to Diversity & Inclusion, very seriously and will never discriminate against a candidate or client based on any protected classes. Our clients seek qualified candidates, and that is what we deliver. A person's age, gender, race, sexual orientation, gender identity, national origin, veteran or disability status, or arrest or conviction record has no bearing on whether he, she, or they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table.