SNI Technology is hiring : Media Buyer / Planner (Broadcast Buying Focused) in De

SNI Technology; Denver (CO); Remote; USD 80,000 - 100,000; Part time

Job summary

SNI Technology is seeking a talented Media Planner/Buyer for a part-time remote opportunity focused on traditional media campaigns. This role entails strategic planning, negotiation, and execution across TV, radio, print, and out-of-home media, with a collaborative approach with digital teams. Ideal candidates will have a strong media landscape understanding and proven negotiation abilities.

Qualifications

• Minimum 5 years of experience in traditional media planning and/or buying.
• Proficient in Strata (Freewheel) and advanced skills in Microsoft Excel and PowerPoint.
• Solid understanding of media math and traditional media research tools.

Responsibilities

• Conduct market research and audience analysis for traditional media campaigns.
• Negotiate and purchase traditional media placements with vendors.
• Monitor campaign performance and prepare analysis and reports for clients.

Skills

Negotiation

Communication

Analytical Thinking

Detail Orientation

Education

Bachelor's degree in Marketing, Advertising, Communications, Business, or related field

Tools

Strata (Freewheel)

Microsoft Office Suite

Job description

SNI Technology's top client located in Colorado Springs, CO is seeking to hire a talented Media Planner / Buyer for an exciting contract opportunity! Please note this is a part-time, 20-hour-per-week position with the ability to work 100% fully remote from home.

JOB DESCRIPTION

Media Buyer / Planner - Traditional Media (Part-Time)

SNI Technology's client is seeking a motivated and detail-oriented Media Buyer / Planner to join their dynamic Traditional Media department. This role is responsible for the strategic planning, negotiation, and execution of traditional media campaigns (TV, radio, print, out-of-home) for a diverse range of clients. This specific contract position will be primarily focused on broadcast buying. The ideal candidate will possess a strong understanding of traditional media landscapes, demonstrate exceptional negotiation skills, and exhibit proficiency in Strata (Freewheel) and Microsoft software products. This individual will also play a crucial role in collaborating with our integrated digital media teams to ensure cohesive and impactful cross-channel campaigns.

Key Responsibilities :

• Strategic Media Planning :

Conduct thorough market research and audience analysis (leveraging tools like Nielsen, Scarborough, etc.) to identify target demographics, media consumption habits, and optimal traditional media channels for client campaigns.

• Develop comprehensive, data-driven traditional media plans that align with client objectives, target audience insights, and budgetary parameters.
• Generate initial rating estimates and projections using Strata (Freewheel) and other relevant industry tools.
• Collaborate with internal account management and creative teams to ensure media strategies are integrated with overall marketing campaigns and creative assets.
• Work closely with the digital media team to identify opportunities for integrated traditional and digital strategies, ensuring a holistic approach to media planning.
• Media Buying & Negotiation :

Negotiate and purchase traditional media placements (TV, radio, print, OOH) across various local and national vendors.

• Cultivate and maintain strong relationships with media sales representatives to secure the most cost-effective rates, optimal placements, and value-added opportunities (e.g., sponsorships, promotions).
• Execute media buys accurately and efficiently using Strata (Freewheel), ensuring all placements align with approved plans and budgets.
• Campaign Management & Stewardship :

Monitor campaign performance, track delivery, and ensure placements run as ordered.

• Analyze campaign results, identify under / over-delivery, and negotiate makegoods or alternative placements to ensure campaign goals are met or exceeded.
• Process and reconcile media invoices in a timely manner, working with the team to resolve discrepancies.
• Maintain meticulous records of media buys, schedules, contracts, and performance reports within Strata (Freewheel) and other designated systems.
• Reporting & Analysis :

Prepare and present clear, concise, and insightful pre-buy analyses and post-buy campaign performance reports to internal teams and clients.

• Provide data-driven recommendations for campaign optimization and future media strategies.
• Utilize Microsoft Excel and PowerPoint to create compelling reports and presentations.
• Industry Knowledge & Collaboration :

Stay current with traditional media trends, market conditions, emerging technologies, and industry best practices.

• Proactively share insights and knowledge with the broader media team.
• Participate in client meetings and presentations as required.
• Foster a collaborative and positive working relationship with all internal departments, particularly the integrated digital media team.

Qualifications & Skills :

• Education : Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• Experience :

Minimum 5 years of experience in traditional media planning and / or buying within an advertising agency or similar environment.

• Proven track record of successfully planning and executing traditional media campaigns across TV, radio, print, and OOH.
• Experience working with integrated media strategies, demonstrating an understanding of how traditional and digital media complement each other.
• Software Proficiency :

Essential : High level of proficiency and hands-on experience with Strata (Freewheel) for media planning, buying, stewardship, and reporting.

• Essential : Advanced skills in Microsoft Office Suite, particularly Excel (pivot tables, formulas, data analysis), PowerPoint (creating client-ready presentations), and Word.
• Core Competencies :

Strong understanding of media math, traditional media research tools (e.g., Nielsen, Scarborough), and campaign evaluation metrics.

• Excellent negotiation, communication (written and verbal), and interpersonal skills.
• Exceptional organizational skills with the ability to manage multiple projects simultaneously, prioritize tasks, and meet tight deadlines in a fast-paced environment.
• Meticulous attention to detail and a high level of accuracy.
• Strong analytical, critical-thinking, and problem-solving abilities.
• Ability to work effectively both independently and as part of a collaborative team.
• Proactive, resourceful, and eager to learn and adapt to new challenges and technologies.

WORK STATUS & LOCATION

This part-time, 20-hour per week contract position can accommodate a fully remote work schedule.

COMPENSATION & BENEFITS

The compensation for this position is in the range of $30.00 up to $40.00 per hour during the contract duration of the assignment. Please note your actual pay rate will be determined based upon your skills, knowledge and abilities, and work experience - talk with your recruiter to learn more.