Senior Digital Marketing Specialist
Wolters Kluwer
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Benefits offered by this job
Job summary
Wolters Kluwer in the United States is seeking a Senior Digital Marketing Specialist for the ELM Marketing team. This role drives demand generation programs, builds and optimizes emails, landing pages, and nurture workflows, and analyzes performance in Salesforce and Google Analytics 4.
You will collaborate with campaign managers, improve lead routing, and maintain website analytics while supporting campaign strategy discussions. This is a remote role open to applicants in the US.
Qualifications
- 4+ years of experience in digital marketing, demand generation, marketing operations, or related field.
- Hands-on experience building and executing email, landing page, nurture, or other multi-channel digital programs.
- Strong understanding of digital marketing best practices, campaign measurement, and customer journey optimization.
- Experience using marketing and website performance data to develop insights and recommendations.
- Ability to investigate issues, solve problems, and improve processes across interconnected platforms and workflows.
- Hands-on experience with Marketo and Salesforce.
- Experience with Google Analytics 4 and digital reporting tools.
- Basic HTML and CSS knowledge for email and landing page troubleshooting.
Responsibilities
- Support the execution and optimization of integrated demand generation campaigns designed to drive pipeline growth and new customer acquisition.
- Build, test, deploy, and optimize email marketing campaigns, nurture programs, landing pages, forms, webinar communications, and other digital marketing assets.
- Partner with Campaign Managers to translate campaign strategy into effective digital experiences and measurable programs.
- Contribute to audience segmentation, channel planning, testing strategies, and ongoing campaign optimization.
- Identify opportunities to improve engagement, conversion rates, and campaign effectiveness through experimentation and continuous improvement.
Skills
Education
Tools
Job description
We are seeking a highly motivated and data-driven Senior Digital Marketing Specialist to join the ELM (Enterprise Legal Management) Marketing team. This person will serve as a digital and operational backbone for the Demand Generation team, helping execute, optimize, and measure integrated programs that drive awareness, engagement, pipeline, and revenue growth. The ideal candidate combines hands‑on digital marketing expertise, analytical thinking, business acumen, and creative problem‑solving. They are equally comfortable building emails and landing pages, analysing performance trends, supporting lead routing and campaign reporting in Salesforce, maintaining website analytics and governance, and contributing informed recommendations during campaign strategy discussions. *This role is open to remote.
- Support the execution and optimization of integrated demand generation campaigns designed to drive pipeline growth and new customer acquisition.
- Build, test, deploy, and optimize email marketing campaigns, nurture programs, landing pages, forms, webinar communications, and other digital marketing assets.
- Partner with Campaign Managers to translate campaign strategy into effective digital experiences and measurable programs.
- Contribute to audience segmentation, channel planning, testing strategies, and ongoing campaign optimization.
- Identify opportunities to improve engagement, conversion rates, and campaign effectiveness through experimentation and continuous improvement.
- Support the administration and optimization of Marketo and Salesforce for marketing use cases.
- Manage campaign setup, tracking, lead routing, lifecycle status, attribution inputs, and reporting processes in partnership with cross‑departmental functions.
- Troubleshoot digital program and lead flow issues, identify root causes, and coordinate solutions with the appropriate partners.
- Help improve and automate marketing processes to increase accuracy, scalability, and efficiency.
- Monitor marketing data quality and support consistent operational best practices across programs.
- Support ongoing website management, content updates, landing pages, forms, and conversion optimization initiatives.
- Assist in maintaining and developing SEO, AEO & GEO best practices.
- Maintain digital measurement and governance requirements, including analytics configurations, tracking tags, UTM standards, and cookie consent management.
- Partner with internal teams, agencies, and platform owners to improve website performance and user experience.
- Monitor website and form performance, identify issues or opportunities, and recommend practical improvements.
- Stay current on digital marketing, privacy, measurement, accessibility, and user experience best practices relevant to the role.
- Develop and maintain dashboards, recurring reports, and performance analyses across campaigns, channels, the website, the marketing funnel, and pipeline.
- Use Google Analytics 4 and other available data sources to monitor user behavior, traffic quality, conversion performance, and digital trends.
- Analyze key demand generation metrics, including engagement, lead volume, MQLs, conversion rates, pipeline contribution, and campaign performance.
- Translate complex data into clear insights, recommendations, and next actions for marketing stakeholders.
- Support measurement of marketing contribution to growth and help strengthen reporting consistency across teams.
- Contribute to and manage the social strategy and posting calendar for the ELM division.
- Participate actively in campaign planning and digital strategy discussions, providing a point of view on channels, user journeys, measurement, and execution feasibility.
- Serve as a trusted resource on digital marketing best practices, marketing technology, analytics, and performance optimization.
- Proactively identify opportunities to improve processes, reporting, customer engagement, and marketing effectiveness.
- Research emerging tools, technologies, and practices that may strengthen the team's digital capabilities.
- Work closely with Campaign Management, Product Marketing, Content Marketing, Sales, Revenue Operations, Business Development, and other partners.
- Help ensure marketing programs are aligned to audience needs, business priorities, sales processes, and measurement requirements.
- Support product launches, industry campaigns, strategic growth initiatives, events, and other high-priority marketing programs.
- 4+ years of experience in digital marketing, demand generation, marketing operations, marketing analytics, or a related field.
- Hands‑on experience building and executing email, landing page, nurture, or other multi‑channel digital programs.
- Strong understanding of digital marketing best practices, campaign measurement, and customer journey optimization.
- Experience using marketing and website performance data to develop insights and recommendations.
- Ability to investigate issues, solve problems, and improve processes across interconnected platforms and workflows.
- Strong communication, organization, project management, and stakeholder collaboration skills.
- Ability to manage multiple priorities and maintain accuracy in a fast‑paced environment.
- Preferred Bachelor’s degree or higher in a marketing, communications, journalism, advertising, or similar degrees.
- Hands‑on experience with Marketo and Salesforce.
- Experience with Google Analytics 4 and digital reporting tools.
- Experience with website content management systems and landing page or form management.
- Working knowledge of marketing automation, lead routing, lifecycle management, campaign attribution, and funnel reporting.
- Familiarity with cookie consent management, web tracking, tag governance, SEO, paid media, or conversion rate optimization.
- Basic HTML and CSS knowledge for email and landing page troubleshooting.
- Experience in B2B technology, SaaS, enterprise software, legal technology, or another complex buying environment.
- #LI-Remote
To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in‑person interviews in our hiring process. Please note that use of AI‑generated responses or third‑party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Compensation: $71,300.00 - $124,500.00 USD. This role is eligible for Bonus. Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.
- Medical
- Dental
- Vision Plans
- 401(k)
- FSA/HSA
- Commuter Benefits
- Tuition Assistance Plan
- Vacation and Sick Time
- Paid Parental Leave
Full details of our benefits are available upon request.
If making a difference matters to you, then you matter to us. Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world. You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong.
Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide. Our customers work in industries that impact the lives of millions of people every single day. Our mission is to empower our professional customers with the AI‑powered solutions they need to make critical decisions, achieve successful outcomes, and increase productivity. We deliver trusted, AI‑powered expert solutions that combine deep domain knowledge, proprietary content, and advanced technology to provide expert‑validated insights, automate workflows, and drive better outcomes. Today, nearly 70% of our digital revenues come from AI‑powered solutions, reflecting our strategic focus on embedding AI into professional workflows and delivering measurable productivity gains. We are committed to helping professionals navigate complexity, improve the way they work, and solve critical challenges through cloud‑based, AI‑powered platforms that integrate seamlessly into their workflows and ecosystems. Our solutions are designed to deliver impact when it matters most, especially in high‑stakes environments where accuracy and trust are essential. With a nearly 190‑year legacy, Wolters Kluwer continues to evolve its portfolio of digital solutions and services to meet the changing needs of professionals worldwide, enabling them to work faster, make smarter decisions, and deliver better outcomes.
For more information about our solutions and organization, visit www.wolterskluwer.com, or follow us on LinkedIn, Instagram and Facebook.
We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.
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