Senior Digital Marketing Specialist

Verbatim Americas; Charlotte (NC); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading company in marketing solutions seeks a Senior Digital Marketing Specialist to execute data-driven strategies. The ideal candidate will excel in content creation and management across various platforms to enhance brand awareness and engagement, ensuring effective digital campaigns that deliver measurable results.

Benefits

Excellent benefits package

Qualifications

• 5+ years of digital marketing experience.
• Strong writing, editing, and photography skills.
• Experience with Google Ads and analytics.

Responsibilities

• Lead digital marketing strategies and content creation.
• Manage SEO/SEM performance and analytics.
• Create and maintain digital campaign calendars.

Skills

SEO

SEM

Content Creation

Project Management

Data Analysis

Social Media Strategy

Writing and Editing

Education

Bachelor's degree in Marketing

Google Ads and Analytics certifications

Tools

Google Analytics

Hootsuite

Mailchimp

Adobe Creative Cloud

Job description

SENIOR DIGITAL MARKETING SPECIALIST

Verbatim Americas seeks an experienced SENIOR DIGITAL MARKETING SPECIALIST to lead and execute digital marketing strategies across our consumer-facing platforms. The ideal candidate will be key in developing campaigns that enhance brand awareness, traffic, engagement, and ROI through data-driven campaigns and high-quality content execution. This position is in-office and located in Charlotte, NC.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Content Strategy & Creation:
• Lead the creation of branded content across blogs, white papers, landing pages, video scripts, email campaigns, and social media.
• Manage content ensuring SEO best practices and brand consistency
• Manage vendor relationships; edit imagery using Adobe Creative Suite (Photoshop, Adobe Premier Pro, etc.).
• Drive thought leadership and ensures content remains innovative, relevant, and aligned with industry trends.
• Website & Digital Campaigns:
• Create and maintain editorial calendars for websites and directories based on product launches and SEO goals.
• Ensure optimal site content, structure, and functionality; deliver quarterly performance analytics.
• Manage paid media channels such as Google Ads, Facebook Ads, LinkedIn Ads, and display ads to meet lead generation and engagement objectives
• Execute multi-channel digital marketing strategies (SEO, SEM, email, paid media) to drive brand awareness, drive traffic, meet KPIs, and maximize ROI.
• SEO/SEM & Analytics:
• Lead SEO and SEM strategy, including Google Ads and organic traffic optimization.
• Analyze performance using Google Analytics and other tools, report insights to leadership.

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's degree in Marketing, Communications, or related field.
• 5+ years of digital marketing experience; proven success in SEO/SEM and digital ad platforms.
• Google Ads, Analytics, and SEO certifications required (or ability to obtain).
• Proficient in analytics/reporting and scheduling tools (Google Analytics, Hootsuite, Mailchimp).
• Strong writing, editing, and photography skills; Adobe Creative Cloud expertise.
• Excellent project management and cross-functional collaboration abilities.
• Creative thinker who takes initiative, stays current on social media/digital marketing trends, and also has a data-driven approach to decision-making and problem-solving.

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate to low.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to talk or hear. The employee is frequently required to walk; sit and use hands to finger, handle, or feel. The employee is occasionally required to stand and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and ability to adjust focus.

Please go to http://verbatim.applicantpro.com/jobs/ to apply.

PLEASE, NO PHONE CALLS.

We thank all applicants; however, only candidates selected for an interview will be contacted. Verbatim is a VEVRAA Federal Contractor: Equal Opportunity Employer (Disability/Veteran)

Verbatim is a great place to work and offers an excellent benefits package!