Senior Digital Marketing Specialist

Vista Higher Learning, Inc.; Boston (MA); Hybrid; USD 70,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k)

Educational assistance

Commuter benefits

PTO

Paid holidays

Job summary

Vista Higher Learning, Inc. is seeking a Senior Digital Marketing Specialist to lead strategic, multi-channel campaigns across email, social, and web properties.

You will drive lead generation, audience engagement, and brand growth through data-driven insights and marketing automation. The role requires 6+ years in digital marketing, strong CRM/automation experience, and the ability to collaborate across product marketing and operations.

Qualifications

• 6+ years in digital marketing driving multi-channel campaigns.
• Database-driven marketing with segmentation experience.
• Experience managing cross-functional workflows and agile projects.
• Overseeing websites, landing pages, blogs, and eCommerce storefronts.
• Strong UX/SEO, content performance optimization.
• Campaign measurement and reporting with analytics.

Responsibilities

• Lead planning and execution of integrated digital marketing campaigns across channels.
• Own multi-channel campaign strategy using Marketing Automation tools.
• Ensure integration with web properties, CRM, and reporting infrastructure.
• Inform innovation with digital trends and data-driven insights.
• Manage and optimize channels and content assets for engagement.
• Coordinate with teams to ensure brand consistency and alignment.

Skills

Digital marketing strategy

Campaign management

Lead generation

CRM & marketing automation

Data analytics

UX & SEO best practices

Multi-channel campaigns

Mentorship

Tools

Marketing Automation

CRM systems

Email platforms

Content Management Systems

AI analytics tools

SEO/SEM tools

Google Analytics

Salesforce

HubSpot

Job description

WHO ARE YOU?

You have a deep expertise in digital marketing to drive lead generation, audience engagement and brand growth using different platforms, marketing automation tools, and data analytics. As an experienced digital marketing professional, you understand what it takes to successfully drive lead generation, audience engagement, and brand growth.

WHO ARE WE?

We are passionate, innovative, lifelong learners, and creative thinkers working to develop culturally authentic language learning products for K-12 schools and universities.

WHAT IS THE ROLE ABOUT?

As our new Senior Digital Marketing Specialist, you will lead the development and execution of strategic, multi-channel digital marketing initiatives that advance company and product goals. You will also be responsible for designing, launching, and optimizing high-impact campaigns across multiple digital channels to engage educators, administrators, and institutional decision-makers.

IN THIS ROLE YOU WILL:

• Lead the planning and execution of integrated digital marketing campaigns in partnership with Product Marketing, aligning initiatives with key business priorities for both print and digital educational products.
• Own multi-channel campaign strategy and execution across email, social media, community platforms, and other owned digital properties using Marketing Automation tools
• Ensure full integration with web properties, CRM systems, and reporting infrastructure.
• Serve as a digital thought leader, staying abreast of emerging trends and technologies to inform innovation and increase marketing effectiveness.
• Manage and optimize digital channels and content assets ensuring usability, accessibility, and engagement.
• Oversee the accuracy and consistency of product information across digital platforms, ensuring alignment with brand, messaging, and system-wide marketing tools.
• Collaborate cross-functionally with internal teams to maintain brand consistency and strategic alignment across all touchpoints.
• Analyze campaign performance and marketing funnel metrics to generate strategic insights and drive continuous optimization of campaign tactics, reporting frameworks, and dashboards.
• Deliver comprehensive performance reporting using variety of analytics tools and apply data-driven insights to inform future campaign strategies and enhance ROI.
• Partner with Business Operations to refine database strategy, lead management processes, and segmentation models to support targeted, scalable marketing initiatives.
• Conduct market research and competitive analysis to inform positioning, messaging, and campaign development; translate insights into actionable marketing strategies.
• Provide strategic support in the creation of sales enablement materials, ensuring alignment with campaign messaging and broader go-to-market strategies.
• Mentor junior team members on content quality and tone, as needed

YOU MUST HAVE (MINIMUM REQUIRED SKILLS & EXPERIENCE):

• 6+ years of experience in digital marketing or a related role, with demonstrated success designing, leading, and optimizing integrated campaigns across email, web, social media, and community platforms in alignment with business objectives and brand identity.
• Strong experience with database-driven marketing, including audience segmentation, lead lifecycle management, and scalable campaign execution across channels.
• Experience managing cross-functional workflows and projects, and supporting agile, data-driven marketing execution.
• Experience overseeing and evolving websites, landing pages, blogs, video platforms, and eCommerce storefronts to drive traffic, engagement, and conversion.
• Strong knowledge of UX, SEO, digital consistency, usability, and content performance best practices, with the ability to apply them to improve results.
• Demonstrated expertise managing high-performing campaigns across major social platforms, with a focus on maximizing ROI, engagement, and audience reach.
• Highly skilled in campaign performance measurement and reporting, using analytics to translate data into actionable recommendations for content strategy, channel mix, and targeting decisions.
• Extensive experience using email platforms, SEO/SEM tools, content management systems, and other digital marketing technologies.
• In-depth experience with campaign tracking, contact segmentation, and reporting within CRM systems.
• Experience using Microsoft Office, Google Workspace, and digital communication platforms to support efficient collaboration.
• Experience using basic design or editing software and AI-powered analytics tools to improve insights and productivity.

IDEAL IF YOU HAVE (PREFERRED SKILLS & EXPERIENCE):

• Experience with Salesforce or HubSpot strongly preferred
• Experience in/knowledge of K-12/Higher Ed sectors, products, industry, etc. strongly preferred
• A portfolio of your prior work

Candidate must reside within the United States, within a commutable/reasonable distance to our Boston, MA office location and be willing to work a hybrid remote/in-office schedule (Tues/Thurs in office minimum). Relocation is not available for this position.

SALARY RANGE: $70k-$85k annual salary

This position is salaried and is eligible for an annual incentive based on employee and organizational performance.

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We are passionate, innovative, lifelong learners, and creative thinkers working to develop culturally authentic language learning products for K-12 schools and universities. Our benefits package includes life/health/dental/vision insurance, 401(k), educational assistance, commuter pass subsidies, generous employee referral bonuses, PTO and paid holidays.

Vista Higher Learning is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, age, color, religion, sexual orientation, gender identity, national origin, physical or mental disability, and/or protected veteran status or other characteristics protected by applicable law.

ACCESSIBILITY NOTICE:

If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: [e-mail]

Links to OFCCP EEO POSTER & SUPPLEMENT:

https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Link to the Vista Higher Learning Privacy Policy, including the California Consumer Privacy Notice

https://vistahigherlearning.com/privacy-policy

AI Use in the Application Process:

We support candidates balanced and thoughtful use of AI tools to support their job search. However, all application materials (including resumes, cover letters, portfolios, work-samples etc.) and interview responses must reflect the candidate authentic and actual experience, skills, and judgment. Real‑time use of AI during interviews is not permitted unless explicitly stated and authorized, in writing, by VHL’s HR department. Candidates may be asked to confirm that submitted work reflects their own abilities and to explain their responses in real time. Candidates requiring assistive technologies (including certain AI tools) as accommodations may request approval. Approved accommodations will not negatively impact evaluation. All hiring decisions are made by humans. Please see our complete “Candidate Use of Artificial Intelligence (AI) Tools – Policy Statement” here: https://vistahigherlearning.com/careers