Senior Digital Marketing Manager

Openkrill; United States; Remote; USD 120,000 - 160,000; Full time

Benefits offered by this job

Fully remote

Competitive salary

Meaningful equity

Full insurance & benefits

Unlimited PTO

$150 monthly wellness credit

Constant daily learning

Job summary

Popl is seeking a Senior Digital Marketing Manager to own and optimize our digital demand generation engine, including paid search, AI search, SEO, email marketing, and website performance. You will build attribution systems and executive reporting to drive leadership decisions.

You’ll report to the VP of Marketing and collaborate with the Head of Content on content strategy, managing agencies and contractors while steering day-to-day channels.

Qualifications

• 5–8+ years of digital marketing experience, ideally in B2B SaaS.
• Hands-on in paid search, SEO, email marketing, and content strategy.
• Ability to build executive-level reports and dashboards in HubSpot and Salesforce.

Responsibilities

• Own SEO & AI search visibility strategy and content direction.
• Manage paid media and agency performance, including budget and targets.
• Lead lifecycle email marketing, segmentation, deliverability, and performance analysis.
• Optimize website inbound conversion and on-page experience.
• Oversee content strategy with Head of Content and manage contractors/AI agents.
• Build measurement and attribution frameworks with dashboards for leadership.
• Directly manage agencies and channel contractors supporting these functions.
• Organize and manage budget allocation across channels.

Skills

Digital marketing

B2B SaaS

Data-driven decisions

Executive reporting

Tools

HubSpot

Salesforce

SEO tools

Job description

WHO WE ARE

Popl is defining a new category we call In-Person Go-To-Market.

We help revenue teams turn real-world interactions - trade shows, conferences, field events, and meetings - into measurable pipeline and revenue.

Our AI-native platform powers event lead capture, enrichment, and real-time CRM sync, transforming every badge scan into a high-quality, actionable lead.

In a world where digital channels are saturated, we're building the infrastructure that makes in-person GTM measurable, scalable, and revenue-driving. Our mission is simple: help companies around the world turn in-person events into a measurable & scalable growth channel.

ABOUT THE ROLE

Popl is looking for a Senior Digital Marketing Manager to own and optimize our digital demand generation engine, including paid search, AI search, SEO, email marketing, and website performance, while building the attribution systems and executive reporting these channels currently lack. This is a hands-on senior role for someone who can run channels day-to-day, manage our digital advertising agency and channel contractors, and translate performance into clear, credible reporting for leadership.

You'll report to our VP of Marketing and work closely with our Head of Content on content strategy.

WHAT YOU'LL DO

• Own SEO & AI search visibility: Set technical and content SEO strategy, and build out how Popl shows up in AI-driven search and answer engines (ChatGPT, Perplexity, AI Overviews).
• Manage paid media & agency performance: Own the relationship with our paid search/social agency - set strategy, manage budget, and hold them accountable to performance targets.
• Drive email marketing: Lead lifecycle, nurture, and campaign email, managing segmentation, deliverability, and performance.
• Optimize the website: Lead inbound conversion optimization, on-page experience, and coordinate site updates.
• Direct content strategy: Partner with our Head of Content on high-impact pieces, and oversee contractors and AI agents handling website content writing and optimization.
• Build measurement & executive reporting: Build the reporting and attribution framework these channels currently lack - dashboards in HubSpot and Salesforce, baseline KPIs, and leadership-ready reporting.
• Manage contractors & vendors: Directly manage the agency and channel contractors supporting these functions.
• Own budget allocation: Organize and manage spend across all channels above.

WHAT WE'RE LOOKING FOR

• Experience: 5-8+ years in digital marketing, ideally B2B SaaS.
• Paid search & SEO expertise: Hands-on experience running paid search and SEO, including managing external agencies and holding them to performance standards.
• AI search visibility: Demonstrated experience with AI SEO / AI search visibility tools (LLM citation tracking, AI Overview presence, answer-engine optimization).
• Reporting & analytics: Ability to independently build reports and dashboards in both HubSpot and Salesforce. Experience in this is absolutely necessary.
• AI fluency: Experience building agent skills, routines, or automated workflows in tools like Claude or ChatGPT - using AI as working infrastructure for reporting, analysis, and content operations.
• Executive communication: Proven ability to build and present executive-level reporting, translating channel data into business narrative.
• Vendor & content management (preferred): Experience managing agencies and contractors for channel execution and content production, with strong editorial judgment.
• Mindset: Bias toward data-driven decision-making and comfort with ambiguity in an early-stage, resource-constrained environment.

WHY JOIN US?

• Be part of a rocket-ship startup redefining how professionals connect and grow.
• Work closely with experienced leaders and cross-functional teams to shape our financial strategy.
• Make a measurable impact in a role critical to our long-term success.
• Fully remote
• Competitive salary
• Meaningful equity
• Full insurance & benefits
• Unlimited PTO
• $150 monthly wellness credit
• Constant daily learning

Popl is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic.