Senior Digital Marketing Manager

Deepwatch; Austin (TX); Hybrid; USD 131,000 - 161,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Flexible Time Off

Professional development benefits

401(K) retirement program

Paid Parental Leave

Job summary

Deepwatch is looking for a Senior Digital Marketing Manager to lead integrated digital marketing campaigns. Located in Austin, TX, this role involves developing, executing, and optimizing marketing strategies across channels like paid social and SEM. Candidates should have over 7 years of B2B marketing experience, proficiency in tools like Google Ads and HubSpot, and a strong analytical background. The position offers a hybrid work option with a competitive salary range of $131,000 - $161,000 plus bonus and benefits.

Qualifications

• 7+ years of experience in B2B digital marketing.
• Hands-on experience in managing website content.
• Strong communication skills and attention to detail.
• Direct experience with paid digital channels.

Responsibilities

• Develop and execute integrated digital marketing campaigns.
• Optimize campaign performance through testing and analysis.
• Manage budgets focusing on ROI and lead quality.
• Collaborate to enhance landing pages and creative assets.
• Report campaign performance insights to stakeholders.
• Stay updated on market shifts and industry trends.

Skills

B2B digital marketing

Campaign management

Data analysis

Communication

HTML knowledge

Tools

HubSpot

LinkedIn Campaign Manager

6sense

ZoomInfo

Google Ads

Google Analytics

WordPress

Google Tag Manager

Job description

Senior Digital Marketing Manager

Reports to VP, Growth Marketing

Hybrid Tampa, FL or Remote

While proximity to Tampa is preferred to support a hybrid schedule in our Tampa Center of Excellence, we’re open to remote candidates who can support the Eastern Time Zone.

In this role, you’ll get to:

• Strategize, develop, execute, optimize, and report on integrated digital marketing campaigns across multiple channels, including paid social, SEM, display, video, website, organic social, and account-based/programmatic platforms such as 6sense.
• Own campaign optimization end-to-end, using testing, keyword analysis, bid strategy, audience targeting, landing page iteration, and channel-specific performance data to improve efficiency, conversion, and lead quality.
• Manage paid media budgets with a focus on ROI, pipeline contribution, lead volume, and overall quality.
• Partner closely with growth marketing, marketing operations, and design to build and improve landing pages, creative assets, and campaign experiences that drive stronger performance.
• Write and refine digital ad and social copy, testing messaging variations across channels such as Google Ads, LinkedIn, G2, Reddit, and emerging platforms to identify what resonates and converts.
• Translate campaign performance into clear, actionable reporting for a range of stakeholders, using data to surface insights, guide decisions, and continuously improve results.
• Stay current on market shifts, audience behavior, and industry trends, and bring forward new ideas, channels, and technologies that can create a competitive advantage.
• Serve as a visible leader who sets a high bar for execution, models accountability, and helps foster a culture aligned to Deepwatch’s Core Values.
• Embody Deepwatch’s Leadership Attributes through ownership, strong judgment, trusted partnership, commitment to results, and a willingness to challenge constructively and commit as a team.

To be successful in this role, you’ll need to:

• Bring 7+ years of experience building and executing digital marketing programs in a B2B enterprise environment.
• Have hands-on experience managing website content and working knowledge of HTML.
• Demonstrate strong communication skills, sound judgment, and consistent attention to detail.
• Bring direct experience with paid digital channels, particularly Google Ads and LinkedIn Campaign Manager.
• Be fluent in testing, measurement, and performance analysis, with the ability to use data to evaluate ROI and improve strategy over time.
• Have experience working across the modern digital marketing and demand generation stack, including marketing automation, lead scoring, ABM, analytics, and campaign execution tools such as: HubSpot, LinkedIn Campaign Manager, 6sense, ZoomInfo, Google Ads (Search, Display, and Video), Google Analytics, WordPress, Google Tag Manager

Statutory Pay Disclosure

The anticipated salary range for this role is $131,00 - $161,000 + bonus + stock options + benefits. Actual compensation may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level.

ITAR Compliance

This position will have access to customer data and as such is subject to International Traffic in Arms Regulations (ITAR). Upon application, candidates will be asked to confirm that they are a U.S. Person as defined by the following:

• A citizen of the U.S.;
• A lawful permanent resident of the United States;
• A person admitted to the United States as a refugee; or
• A person that has been granted asylum by the United States government.

The intent of this requirement is not to verify employment eligibility overall, but to ensure compliance with import/export regulations. If you do not meet these requirements, we encourage you to apply for other open roles at Deepwatch. This information will be verified upon offer of employment.

What We Offer

• Medical, dental, vision, and disability insurance
• Flexible Time Off (FTO), 12 company holidays, sick leave and 8-Weeks Paid Parental Leave
• Unique professional development benefits with Annual “development dollars” to support our people growth and development
• Wellness contests and monthly educational programs
• 401(K) retirement program

Learn more here: Deepwatch Benefits

Deepwatch welcomes and encourages applications from people with disabilities and accommodations are available on request for candidates taking part in all aspects of the selection process. Please inform your recruiter or [e-mail] for further information.

• Be interested in and able to work remotely from a home office when not at a corporate office
• Pass a pre-employment background check in accordance with applicable laws

Deepwatch is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, marital status, sexual orientation, gender identity, genetic information, protected veteran status, or any other characteristic protected by law. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

By submitting your application, you agree that Deepwatch may collect your personal data for recruiting, global organization planning, and related purposes. The Deepwatch Privacy Policy explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over Deepwatch’s use of your personal information.

DEI Statement

Please review our DEI Statement here.

We know theconfidence gapandimposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.