Senior Digital Marketing Lead — Remote & Impactful

Harrow, Inc.; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Harrow, Inc. is seeking a Lead, Digital Marketing to manage Harrow’s enterprise digital marketing platform across social, omnichannel campaigns, paid media, website and SEO. You will run a shared intake queue to deliver digital capability across all franchises with focus on HCP and patient journeys.

The role requires 10+ years in digital marketing, including 6+ in pharma/healthcare, and leadership experience with CRM, analytics, and content strategy. Remote US work is offered with ~25% travel.

Qualifications

• Bachelor’s degree; 10+ years in digital marketing, including 6+ in pharma, biotech, or healthcare.
• Hands‑on with web, email, paid media, programmatic, SEM/SEO.
• Experience with FDA promotional, privacy, and social‑media rules.
• 3+ years managing people and agencies.
• Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.

Responsibilities

• Set the digital, social, and omnichannel strategy for all franchises and Harrow corporate channels, built on HCP and patient journeys.
• Run the shared intake queue, prioritizing requests from the franchise pillars and platforms based on demand impact.
• Own paid media planning and buying for HCP and consumer audiences with agency partners.
• Own website, SEO, and content strategy; govern modular content and asset reuse.
• Define segmentation, personalization, and channel mix rules using Analytics.
• Own digital KPIs and dashboards; report channel ROI to the Head of Marketing.
• Partner with Marketing & Commercial Operations, which administers the CRM and martech stack, on the technology roadmap.
• Lead and develop social and digital marketer(s).
• Develop field-facing digital tools and integrate digital into field efforts with Sales.
• Amplify KOL content platforms (e.g., video series) across digital and social channels.
• Bring digital programs into launches, lifecycle marketing, and congress initiatives.
• Serve as the subject‑matter expert and brand ambassador for Harrow’s digital and social presence, internally and externally.

Skills

Digital marketing leadership

Pharma/healthcare marketing

Agency collaboration

People management

Analytics & measurement

AI tools familiarity

Slack communication

Education

Bachelor's degree

Tools

Salesforce

Pardot/HubSpot

Power BI

Google Analytics

Adobe Suite

Job description

Harrow, Inc. is seeking a Lead, Digital Marketing to manage Harrow’s enterprise digital marketing platform across social, omnichannel campaigns, paid media, website and SEO. You will run a shared intake queue to deliver digital capability across all franchises with focus on HCP and patient journeys.

The role requires 10+ years in digital marketing, including 6+ in pharma/healthcare, and leadership experience with CRM, analytics, and content strategy. Remote US work is offered with ~25% travel.