Lead, Digital Marketing

Harrow; United States; On-site; USD 150,000 - 210,000; Full time

Job summary

Harrow in North America seeks a Lead, Digital Marketing to own enterprise digital marketing across social, omnichannel campaigns, paid media, website and SEO for all franchises and Harrow corporate channels. Runs a shared intake queue so every brand has digital capability without duplicating headcount.

You’ll own paid media planning, website/SEO/content strategy, segmentation rules, and analytics dashboards. Lead digital teams and collaborate with CRM/Martech on the technology roadmap.

Qualifications

• 10+ years in digital marketing, including 6+ in pharma/healthcare.
• Hands-on with web, email, paid social, programmatic, SEM/SEO.
• Experience with FDA promotional, privacy & social-media rules.

Responsibilities

• Define digital, social, and omnichannel strategy for all franchises and corporate channels.
• Run shared intake queue prioritizing franchise requests by impact.
• Own paid media planning and buying for HCP and consumer audiences with agency partners.
• Own website, SEO, and content strategy; govern modular content & asset reuse.
• Define segmentation, personalization, and channel mix using Analytics.
• Own digital KPIs and dashboards; report ROI to Head of Marketing.
• Partner with Marketing & Commercial Ops on technology roadmap.
• Lead and develop social and digital marketers.
• Develop field-facing digital tools and integrate digital into field efforts with Sales.
• Amplify KOL content platforms across digital and social channels.
• Bring digital programs into launches, lifecycle marketing & congress initiatives.

Skills

Digital marketing leadership

Channel management

People management

AI tools

Education

Bachelor’s degree

Tools

Salesforce

Pardot/HubSpot

Power BI

Google Analytics

Adobe Suite

Job description

Harrow (Nasdaq: HROW) is a leading provider of ophthalmic disease management solutions in North America. Harrow is an incredible entrepreneurial company – where we celebrate the ability of every member of the Harrow Family to be the CEO of their job. Harrow’s values have driven interest over the past decade in attracting high-performing professionals in a variety of disciplines. Members of our Harrow Family often express their pride in being a part of our commitment to (1) innovation, (2) patient access to affordable medicines, and (3) our track record of having never turned down an ophthalmologist doing mission work around the world – providing free medicines in support of mission work aimed at giving or maintaining the gift of sight to those most in need

Harrow’s ophthalmic pharmaceutical portfolio is one of the most comprehensive in the industry, including:

• A broad Dry Eye Disease product line, led by VEVYE® and bolstered by well-known adjacent ocular surface disease products such as FLAREX® and FRESHKOTE®
• A peri-operative Surgical product line, led by TRIESENCE®, and BYQLOVITM
• A Rare and Specialty product line, which includes various high-need and utility products such as ILEVRO®, NATACYN®, and VERKAZIA®
• A robust internal development pipeline with multiple late-stage candidates, including MELT-300, MELT-210, H-N08, and CR-01

Lead, Digital Marketing

Harrow | Reports to: Head, Marketing

Position Summary

Owns Harrow’s enterprise digital marketing platform across all three franchises: social media, omnichannel campaigns, paid media, website and SEO, and digital measurement. Runs one shared intake queue so every brand gets digital capability without duplicating headcount.

Core Responsibilities

• Set the digital, social, and omnichannel strategy for all franchises and Harrow corporate channels, built on HCP and patient journeys.
• Run the shared intake queue, prioritizing requests from the franchise pillars and platforms based on demand impact.
• Own paid media planning and buying for HCP and consumer audiences with agency partners.
• Own website, SEO, and content strategy; govern modular content and asset reuse.
• Define segmentation, personalization, and channel mix rules using Analytics.
• Own digital KPIs and dashboards; report channel ROI to the Head of Marketing.
• Partner with Marketing & Commercial Operations, which administers the CRM and martech stack, on the technology roadmap.
• Lead and develop social and digital marketer(s).
• Develop field-facing digital tools and integrate digital into field efforts with Sales.
• Amplify KOL content platforms (e.g., video series) across digital and social channels.
• Bring digital programs into launches, lifecycle marketing, and congress initiatives.
• Serve as the subject‑matter expert and brand ambassador for Harrow’s digital and social presence, internally and externally.
• Partner with the Thought Leader/ProEd lead and maintain regular contact with thought leaders, influencers, and key stakeholder groups to gather insights and market intelligence, including spending time in the field with Sales to observe how materials and messaging are delivered and received in market.

Qualifications & Requirements

• Bachelor’s degree; 10+ years in digital marketing, including 6+ in pharma, biotech, or healthcare; prior agency experience a plus.
• Hands‑on with at least three channels: web, email, paid social, programmatic, SEM/SEO.
• Has taken digital assets through PRC/MLR review; knows FDA promotional, privacy, and social‑media rules.
• 3+ years managing people and agencies.
• Demonstrated experience with SEM, SEO, web analytics, and Google Ads.
• Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.

Preferred Qualifications

• HCP media planning and marketing‑mix measurement.
• Proficiency with Salesforce, Pardot/HubSpot/etc., Power BI, and Google Analytics; Adobe Suite a plus.