Lead, Digital Marketing

harrowhealth; United States; Remote; USD 210,000 - 260,000; Full time

Job summary

Harrow seeks a Lead, Digital Marketing to own the enterprise digital platform across social, omnichannel campaigns, paid media, website/SEO, and analytics. The role reports to Head, Marketing and drives digital strategy for all franchises and corporate channels.

You will run a shared intake queue, manage paid media with agencies, oversee website/SEO, and lead a team of digital marketers. Remote in the U.S.; travel approx. 25%.

Qualifications

• Bachelor's degree; 10+ years in digital marketing, including 6+ in pharma/healthcare.
• Hands-on with at least three channels: web, email, paid social, programmatic, SEM/SEO.
• Built omnichannel programs using CRM data.
• 3+ years managing people and agencies.
• Demonstrated experience with SEM, SEO, web analytics, and Google Ads.
• Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.

Responsibilities

• Owns Harrow's enterprise digital marketing platform across social, omnichannel campaigns, paid media, website and SEO, and digital measurement.
• Runs the shared intake queue and prioritizes requests from franchises and platforms based on impact.
• Own paid media planning and buying for HCP and consumer audiences with agency partners.
• Own website, SEO, and content strategy; govern modular content and asset reuse.
• Define segmentation, personalization, and channel mix rules using Analytics.
• Own digital KPIs and dashboards; report channel ROI to Head of Marketing.
• Partner with Marketing & Commercial Operations on the technology roadmap.
• Lead and develop social and digital marketer(s).
• Develop field-facing digital tools and integrate digital into field efforts with Sales.
• Amplify KOL content platforms across digital and social channels.
• Bring digital programs into launches, lifecycle marketing, and congress initiatives.
• Serve as SME and brand ambassador for Harrow's digital and social presence.

Skills

Digital marketing

Management experience

Agency collaboration

AI platforms (ChatGPT / Claude)

Slack

Education

Bachelor's degree

Tools

Google Ads

SEM/SEO

Web analytics

Salesforce

Pardot/HubSpot

Power BI

Google Analytics

Adobe Suite

ChatGPT / Claude

Job description

Before reading the job post, we encourage you to watch this video about our company. It gives you an inside look at how we started, the team and culture that made us successful, and where we're going. It's easy to read a job post and apply, but people often wonder about the culture and whether they would fit in. If you want to call Harrow your home and genuinely want to be part of a family and something big, then we encourage you to get to know us.

Who is Harrow?

Harrow (Nasdaq: HROW) is a leading provider of ophthalmic disease management solutions in North America. Harrow is an incredible entrepreneurial company - where we celebrate the ability of every member of the Harrow Family to be the CEO of their job. Harrow's values have driven interest over the past decade in attracting high-performing professionals in a variety of disciplines. Members of our Harrow Family often express their pride in being a part of our commitment to (1) innovation, (2) patient access to affordable medicines, and (3) our track record of having never turned down an ophthalmologist doing mission work around the world - providing free medicines in support of mission work aimed at giving or maintaining the gift of sight to those most in need . We encourage you to learn more about Harrow and its unique culture to see if you're the right person to help contribute as we build a truly exceptional company, one we are all so proud of!

Harrow's ophthalmic pharmaceutical portfolio is one of the most comprehensive in the industry, including:

• An expanding Retina Portfolio including IHEEZO ® , TRIESENCE ® , BYOOVIZ TM , and OPUVIZ TM
• A broad Dry Eye Disease product line , led by VEVYE ® and bolstered by well-known adjacent ocular surface disease products such as FLAREX ® and FRESHKOTE ®
• A peri-operative Surgical product line , led by TRIESENCE ® , and BYQLOVI TM
• A Rare and Specialty product line , which includes various high-need and utility products such as ILEVRO ® , NATACYN ® , and VERKAZIA ®
• A robust internal development pipeline with multiple late-stage candidates, including MELT-300, MELT-210, H-N08, and CR-01

Lead, Digital Marketing

Harrow | Reports to: Head, Marketing

Position Summary

Owns Harrow's enterprise digital marketing platform across all three franchises: social media, omnichannel campaigns, paid media, website and SEO, and digital measurement. Runs one shared intake queue so every brand gets digital capability without duplicating headcount.

Core Responsibilities

• Set the digital, social, and omnichannel strategy for all franchises and Harrow corporate channels, built on HCP and patient journeys.
• Run the shared intake queue, prioritizing requests from the franchise pillars and platforms based on demand impact.
• Own paid media planning and buying for HCP and consumer audiences with agency partners.
• Own website, SEO, and content strategy; govern modular content and asset reuse.
• Define segmentation, personalization, and channel mix rules using Analytics.
• Own digital KPIs and dashboards; report channel ROI to the Head of Marketing.
• Partner with Marketing & Commercial Operations, which administers the CRM and martech stack, on the technology roadmap.
• Lead and develop social and digital marketer(s).
• Develop field-facing digital tools and integrate digital into field efforts with Sales.
• Amplify KOL content platforms (e.g., video series) across digital and social channels.
• Bring digital programs into launches, lifecycle marketing, and congress initiatives.
• Serve as the subject-matter expert and brand ambassador for Harrow's digital and social presence, internally and externally.
• Partner with the Thought Leader/ProEd lead and maintain regular contact with thought leaders, influencers, and key stakeholder groups to gather insights and market intelligence, including spending time in the field with Sales to observe how materials and messaging are delivered and received in market.

Qualifications & Requirements

• Bachelor's degree; 10+ years in digital marketing, including 6+ in pharma, biotech, or healthcare; prior agency experience a plus.
• Hands-on with at least three channels: web, email, paid social, programmatic, SEM/SEO.
• Built omnichannel programs using CRM data.
• Has taken digital assets through PRC/MLR review; knows FDA promotional, privacy, and social-media rules.
• 3+ years managing people and agencies.
• Demonstrated experience with SEM, SEO, web analytics, and Google Ads.
• Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.

Preferred Qualifications

• HCP media planning and marketing-mix measurement.
• Proficiency with Salesforce, Pardot/HubSpot/etc., Power BI, and Google Analytics; Adobe Suite a plus.

Position Type

Remote (U.S.)

Travel

Approximately 25%

Comp: $230,000 Plus Bonus