Senior Digital Marketing Lead — Pharma (Remote)

harrowhealth; United States; Remote; USD 210,000 - 260,000; Full time

Job summary

Harrow seeks a Lead, Digital Marketing to own the enterprise digital platform across social, omnichannel campaigns, paid media, website/SEO, and analytics. The role reports to Head, Marketing and drives digital strategy for all franchises and corporate channels.

You will run a shared intake queue, manage paid media with agencies, oversee website/SEO, and lead a team of digital marketers. Remote in the U.S.; travel approx. 25%.

Qualifications

• Bachelor's degree; 10+ years in digital marketing, including 6+ in pharma/healthcare.
• Hands-on with at least three channels: web, email, paid social, programmatic, SEM/SEO.
• Built omnichannel programs using CRM data.
• 3+ years managing people and agencies.
• Demonstrated experience with SEM, SEO, web analytics, and Google Ads.
• Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.

Responsibilities

• Owns Harrow's enterprise digital marketing platform across social, omnichannel campaigns, paid media, website and SEO, and digital measurement.
• Runs the shared intake queue and prioritizes requests from franchises and platforms based on impact.
• Own paid media planning and buying for HCP and consumer audiences with agency partners.
• Own website, SEO, and content strategy; govern modular content and asset reuse.
• Define segmentation, personalization, and channel mix rules using Analytics.
• Own digital KPIs and dashboards; report channel ROI to Head of Marketing.
• Partner with Marketing & Commercial Operations on the technology roadmap.
• Lead and develop social and digital marketer(s).
• Develop field-facing digital tools and integrate digital into field efforts with Sales.
• Amplify KOL content platforms across digital and social channels.
• Bring digital programs into launches, lifecycle marketing, and congress initiatives.
• Serve as SME and brand ambassador for Harrow's digital and social presence.

Skills

Digital marketing

Management experience

Agency collaboration

AI platforms (ChatGPT / Claude)

Slack

Education

Bachelor's degree

Tools

Google Ads

SEM/SEO

Web analytics

Salesforce

Pardot/HubSpot

Power BI

Google Analytics

Adobe Suite

ChatGPT / Claude

Job description

Harrow seeks a Lead, Digital Marketing to own the enterprise digital platform across social, omnichannel campaigns, paid media, website/SEO, and analytics. The role reports to Head, Marketing and drives digital strategy for all franchises and corporate channels.

You will run a shared intake queue, manage paid media with agencies, oversee website/SEO, and lead a team of digital marketers. Remote in the U.S.; travel approx. 25%.