Senior Digital Marketing Lead: Campaigns & Analytics

Silfab Solar Inc.; Fort Mill (SC); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

PTO

401(k) Plan

Medical/Dental/Vision Insurance

Health Savings Account

Insurance Plans

Employee Assistance Program

Tuition Reimbursement

Employee Recognition Programs

PV Panel Purchase Program

Job summary

Silfab Solar is seeking a Senior Digital Marketing Specialist to drive the company’s digital marketing strategy across social, paid channels, and web. You’ll blend creative development with performance analytics to turn brand strategy into data-driven initiatives.

You’ll create digital-first content, including social assets, short-form video, and campaign creative, while supporting copywriting and content planning across cross-functional teams.

Qualifications

• 3–5+ years in digital marketing, social media or content roles.
• Portfolio showing brand and marketing assets.
• Experience managing brand social media accounts (B2B/tech preferred).
• Foundational knowledge of SEO and on-page optimization.
• Hands-on experience with paid media platforms (LinkedIn, Meta, Google).
• Strong written communication and copywriting/editing for short-form copy.

Responsibilities

• Translate marketing strategy into actionable digital campaigns.
• Develop digital-first content across social, paid, web and video.
• Draft briefs and support copywriting for social, email, and web.
• Maintain brand integrity across all deliverables.
• Monitor SEO and on-page optimization; analyze performance across channels.
• Travel to trade shows/events as required.

Skills

Adobe Creative Suite

Microsoft Office

Brand guidelines

Copywriting

Content design

SEO basics

Data analysis

Project management

Cross-functional collaboration

Communication skills

Education

Bachelor’s degree in Graphic Design, Marketing, Advertising, Communications, or related field

Tools

LinkedIn Ads

Google Ads

Meta Ads

Sprout Social

Google Analytics

Adobe After Effects

Adobe Premiere Pro

Job description

Silfab Solar is seeking a Senior Digital Marketing Specialist to drive the company’s digital marketing strategy across social, paid channels, and web. You’ll blend creative development with performance analytics to turn brand strategy into data-driven initiatives.

You’ll create digital-first content, including social assets, short-form video, and campaign creative, while supporting copywriting and content planning across cross-functional teams.