Senior Digital Marketing & Analytics Manager

Talent Edge Recruiting; City of White Plains (NY); Vor Ort; USD 100.000 - 125.000; Vollzeit

Zusammenfassung

A leading recruiting firm in White Plains, NY seeks a Senior Digital Marketing & Analytics Manager to lead their digital strategy. This role requires someone with extensive experience in Google Ads and digital marketing to optimize PPC campaigns and enhance brand positioning in professional markets. With responsibilities spanning strategy and tactical execution, the candidate should have a strong analytical mindset and proven results in maintaining brand consistency across various channels.

Qualifikationen

• 6–8+ years of experience in digital marketing with focus on Google Ads.
• Ability to develop and execute branding strategies for luxury audiences.
• Experience managing multiple priorities and strategic planning.

Aufgaben

• Take ownership of all Google Ads campaigns for measurable ROI.
• Implement analytics to track campaign performance and budget efficiency.
• Lead brand strategy for core and luxury sub-brands.

Kenntnisse

Google Ads

PPC management

Performance analytics

Content management

Strategic planning

Hands-on implementation

Analytical mindset

Tools

Google Analytics

Tag Manager

Jobbeschreibung

Senior Digital Marketing & Analytics Manager

Title: Senior Digital Marketing & Analytics Manager

Base pay range: $100,000.00/yr - $125,000.00/yr

This range is provided by Talent Edge Recruiting. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Overview

Seeking a hands-on marketing leader with deep expertise in Google Ads and analytics to take full ownership of our digital strategy. This is a unique opportunity to step into a newly created role, shape our online presence, and elevate our brand positioning, both in our established markets and in our growing high-end brand segment.

You’ll manage and optimize significant PPC campaigns, develop clear performance tracking, and guide our overall marketing efforts with a balance of strategic vision and tactical execution. This is a role for someone who thrives on data-driven decision-making, understands branding for a professional, discerning clientele, and isn’t afraid to roll up their sleeves to make things happen.

Responsibilities

• Take ownership of all Google Ads campaigns, managing strategy, execution, and optimization to drive measurable ROI.
• Implement robust analytics and reporting to track campaign performance, lead sources, and conversion metrics, ensuring budget efficiency and clear attribution.
• Lead the brand strategy for both core and luxury sub-brands, crafting positioning, messaging, and marketing collateral to resonate with a high-end, professional audience.
• Oversee website content, design updates, and user experience improvements, working with external partners as needed.
• Provide guidance and recommendations to leadership on emerging marketing opportunities, campaign adjustments, and best practices.
• Manage select social media efforts to complement broader marketing initiatives (smaller portion of the role).
• Ensure all marketing assets align with brand voice, style, and quality expectations.
• Balance in-house execution with vendor management, bringing more campaign control internally where beneficial.

Qualifications

• 6–8+ years of experience in digital marketing with a strong emphasis on Google Ads, PPC management, and performance analytics.
• Proven ability to develop and execute branding strategies, particularly for professional or luxury audiences.
• Skilled in web content management, copywriting, and creative collateral development.
• Comfortable managing multiple priorities, strategic planning and hands-on implementation.
• Strong analytical mindset with experience using tools such as Google Analytics, Tag Manager, and other reporting platforms.
• Experience marketing to an audience of established professionals (e.g., finance, law, consulting, senior executives) strongly preferred.
• Agency or in-house experience welcome, must be comfortable being a one-person marketing department.
• Degree not required; what matters most is proven expertise, results, and the ability to lead initiatives end-to-end.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing