Senior Digital Experience & Communications Strategist

Strategic Staffing Solutions; Detroit (MI); Hybrid; USD 40,000 - 70,000; Part time

Job summary

Strategic Staffing Solutions in Detroit offers a part-time Senior Digital Experience & Communications Strategist role on a 12+ month W2 contract. The position focuses on leading external digital customer experiences across websites and applications, with hybrid in-office requirements once a week.

You will drive customer-centric strategies, measure impact, and coordinate cross-functional teams to deliver integrated digital initiatives.

Qualifications

• Bachelor's degree required.
• 10+ years of experience in digital strategy, digital marketing, digital communications, user experience, or related disciplines with leadership of business and technology initiatives.
• Experience developing and executing customer-focused digital strategies that drive engagement, adoption, and measurable business outcomes.

Responsibilities

• Lead external digital customer experience initiatives aligned with business objectives and enterprise priorities.
• Ensure digital marketing and communications projects are defined with measurable objectives, scope, timelines, and budgets.
• Apply customer-centered, entrepreneurial approaches to solve complex business challenges and identify opportunities for digital engagement.
• Lead budgeting, planning, and coordination of external resources such as agencies and consultants for digital initiatives.
• Shape digital strategy to achieve business and customer engagement objectives across websites, apps, and integrated journeys.
• Partner with cross-functional teams to understand customer needs, behaviors, and pain points for improved digital experiences.
• Leverage research, analytics, feedback, and performance data to inform recommendations and optimize experiences.
• Maintain alignment of digital strategies with business unit priorities and enterprise goals.
• Demonstrate understanding of customer journeys and how they influence digital experience strategy.
• Support customer journey mapping, service design, and experience optimization across digital touchpoints.
• Build and maintain cross-functional relationships to drive integrated solutions and successful project delivery.
• Collaborate with project managers to support prioritization, workflow management, and resource planning.
• Work with UX, content strategy, creative, and development teams to deliver effective digital experiences and content solutions.
• Champion continuous improvement through testing, measurement, and optimization.

Skills

Project management

Analytics

Strategic thinking

Digital marketing

User experience

Communication

Cross-functional collaboration

Education

Bachelor's degree

Job description

Strategic Staffing Solutions is currently looking for a Part-time Senior Digital Experience & Communications Strategist for a W2 contract opportunity in Detroit, MI!!

Location: Detroit, MI - Hybrid schedule (in-office once a week-Tue, Wed or Thu)

Duration: 12+ month contract with eligibility for renewal.

Role Type: W2 contract

Schedule:Part-Time

• Bachelor's degree.
• 10+ years of experience in digital strategy, digital marketing, digital communications, user experience, or related disciplines leading both business and technology-focused initiatives.
• Demonstrated experience developing and executing customer-focused digital strategies that drive engagement, adoption, and measurable business outcomes.

Position Summary

• Responsible for leading external digital customer experience initiatives that support businessobjectives, customer needs, and enterprise priorities.
• Ensures all incoming digital marketing and communications projects are clearly defined with measurableobjectives, success metrics, scope, timelines, and budget requirements, and are executed effectively and efficiently.
• Utilizesinnovative, customer-centered, and entrepreneurial approaches to solve complex business challenges andidentifynew opportunities for digital engagement.
• Leads budgeting, planning, and coordination of external professional resources, including agencies, contractors, and consultants supporting digital initiatives.
• Drives strategic thinking to define and achieve business, customer experience, and engagementobjectivesacross digital channels, including websites, applications, and integrated customer journeys.
• Partners with cross-functional teams to develop a deep understanding of customer needs, behaviors, and pain points, applying insights to improve digital experiences and business outcomes.
• Leverages customer research, analytics, feedback, and performance data to inform recommendations,optimizeexperiences, and measure success.
• Maintains a strong understanding of business unit priorities, customer programs, and enterprise goals to ensure alignment of digital strategies and initiatives.
• Demonstrates an understanding of customer needs, motivations, and end-to-end journeys, and how they influence digital experience strategy.
• Supports customer journey mapping, service design, and experience optimization efforts across digital touchpoints.
• Builds andmaintainsstrong cross-functional relationships across business, customer experience, marketing, communications, IT, product, analytics, and operations teams to drive integrated solutions and successful project delivery.
• Partners with project managers and delivery teams to support prioritization, workflow management, resource planning, and execution.
• Collaborates closely with UX, content strategy, creative, and development teams to deliver effective digital experiences and content solutions.
• Champions continuous improvement practices through testing, measurement, optimization, and the application of performance insights and industry best practices.
• Leads project status reviews, stakeholdercommunications,and performance reporting.

Preferred Qualifications

• Bachelor's degree in Digital Communications, Digital Marketing, User Experience, Business, Communications, ora related field.

Skills & Knowledge:

• Strong project management, organizational, and prioritization skills, including the ability to manage multiple initiatives, navigate ambiguity, influence stakeholders, and meet deadlines in a fast-paced environment.
• Strong analytical and problem-solving skills with the ability to interpret data,identifytrends, and translate insights into actionable recommendations.
• Sound business judgment, including the ability to quickly understand complex business challenges, customer needs, and organizational impacts.
• Working knowledge of web analytics, digital performance measurement, conversion optimization, and customer experience best practices.
• Understanding ofsearch engine optimization (SEO) principles and the evolving impact of AI-powered search and answer experiences on content discoverability, visibility, and digital engagement.
• Familiarity with enterprise content management systems (CMS), digital experience platforms, and website governance practices.
• Understanding ofweb technologies, digital content delivery, information architecture, accessibility standards, and customer experience design principles.
• Demonstrated commitment to staying current on emerging digital trends, technologies, AI-enabled capabilities, search innovations, and industry best practices.