Digital Marketing Coordinator

Visit Detroit; Detroit (MI); Hybrid; USD 60,000 - 85,000; Full time

Benefits offered by this job

Competitive Compensation

Life, medical, vision, and dental

11 Paid Company Holidays

PTO Referral Bonus

17 PTO Days per year

401(K) with 4% Match

Paid Parking

Job summary

Visit Detroit is seeking a digital marketing projects specialist to manage website-related initiatives, SEO optimization, and analytics reporting. You will support the Senior Director of Marketing with data-driven decision making and collaboration across departments.

The role focuses on improving visitdetroit.com, producing regular analytics insights, and coordinating content updates for events and campaigns. A hybrid schedule in Detroit supports in-person collaboration and remote work as needed.

Qualifications

• At least one year of work experience in digital marketing.
• Strong SEO proficiency and content management capability.
• Experience analyzing data and reporting insights to marketing teams.
• Proficiency with analytics tools and social media reporting.

Responsibilities

• Conduct tourism and visitor research with data collection and forecasting.
• Coordinate web and social media analytics and reporting for marketing."
• Optimize visitdetroit.com and microsites for SEO and UX.
• Manage website content updates and vendor relations for ongoing projects.
• Collaborate with marketing to create digital content and campaigns.
• Support research needs for new tourism initiatives and campaigns.

Skills

SEO

Project management

Content management

Data analysis

Tools

Google Analytics

Sprout Social

Job description

WHO WE ARE

Our vibrant team strives to unite partners to drive regional tourism and economic impact by connecting the world to our diverse communities, rich history, and spirit of innovation. Integrity, empowerment, transparency, community, passion, and empathy guide our workplace culture. With a firm commitment to diversity, equity, inclusion, and belonging, we strive to create an environment where voices are valued and respected.

WHAT WE OFFER

• Competitive Compensation
• Life, Medical, Vision, and Dental Insurance
• 11 Paid Company Holidays Per Year, plus 1 Floating Holiday
• PTO Referral Bonus
• 17 PTO Days Per Year, Based on full months projected to Work in The Calendar Year
• 401(K) With 4% Match
• Paid Parking, with 24/7 Access

JOB HIGHLIGHTS

POSITION PURPOSE

Provides project management in the creation, implementation, and organization of projects/activities related to website management, SEO, content management, and web and social analytics. This position handles a variety of website-related project management duties to assist the Senior Director, Marketing in completing department projects/tasks in an effective and efficient manner. This position regularly interacts with other Visit Detroit departments to complete digital marketing-related requests. This position will also be responsible for the collection and analysis of tourism-related research.

LOCATION & SCHEDULE

• Full-time, Non-Exempt
• This position currently involves a hybrid working model with 2 days remote, and 3 days in-office in Detroit, MI.

WHAT WE REQUIRE

• At least one year of work experience in digital marketing.
• Intermediate to advanced proficiency in search engine optimization (SEO).
• Beginner to intermediate knowledge of HTML and CSS.
• Intermediate knowledge of analytics software (Google Analytics).
• Experience with Social Media Reporting (Sprout Social)
• Valid, unrestricted Michigan driver's license.

PREFERRED

• 1-3 years' work experience in digital marketing operations, preferably in an agency or SaaS environment.
• Work experience in the tourism/travel industry.
• Work experience with website management, maintenance, or design.

HOW YOU'LL CONTRIBUTE

Research & Analytics

• Conduct tourism and visitor research, including data collection, analysis, and forecasting to support Visit Detroit's goal of attracting 1.5 million new visitors annually
• Analyze economic impact of tourism initiatives, major events, and convention business to demonstrate Visit Detroit's value to stakeholders
• Track and report on visitor growth targets using multiple data sources including STR reports, hotel occupancy data, and attraction attendance
• Conduct competitive analysis of peer DMOs and tourism trends to inform strategic planning and positioning
• Develop regular research reports and data visualizations for leadership, board presentations, and stakeholder communications

Web & Digital Analytics

• Coordinate and analyze web and social media analytics, establishing regular reporting for the Marketing Department to drive digital strategy and content decisions
• Optimize visitdetroit.com, microsites, apps, and video content for search engines (SEO) and user experience
• Manage visitdetroit.com content optimization and functionality, conducting regular user testing and making data-informed adjustments
• Collaborate with marketing staff on content creation and editing based on search engine data and web analytics

Digital Operations & Content Management

• Create and manage Detroit Vibe Newsletter e-blasts and departmental communications
• Populate and maintain content for convention and sporting events by collaborating with meeting planners and Visit Detroit departments
• Maintain relationship with website vendor to support ongoing web requests and microsite management
• Ensure websites maintain ADA compliance and accessibility standards per Web Content Accessibility Guidelines
• Project manage web-related updates and redesigns as needed

Collaboration & Special Projects

• Collaborate with marketing staff and agencies to create and populate website templates and digital content
• Assist with digital marketing projects including merchandise store, digital maps, SharePoint, and new strategic initiatives
• Support research needs for new tourism initiatives and marketing campaigns

OTHER CONTRIBUTIONS

• Researching and writing print and digital content when necessary.
• Assist in travel and tourism research efforts.
• Occasional overtime on evenings and weekends to assist with Visit Detroit events.

REQUIRED KNOWLEDGE, SKILLS, AND COMPETENCIES

• Ability to manage digital content and websites, including search engine optimization (SEO), while leveraging web, social, and tourism analytics to identify trends and inform strategy.
• Ability to successfully manage large, multifaceted projects involving multiple vendors and cross-functional stakeholders.
• Excellent writing, editing, and proofing skills.
• Basic understanding of sales and marketing principles; advertising and publishing experience helpful.
• Working knowledge of metro Detroit attractions, restaurants, events, hotels, and meeting facilities is helpful.
• Skilled in organizing, prioritizing, and analyzing multiple assignments simultaneously.
• Ability to think and manage creatively in a fast-paced work environment.
• Proficient in using personal computer software and applications including Microsoft Word, Excel, Outlook, and PowerPoint.
• Available weekends and outside of normal work hours for assignments and travel, as needed.

Visit Detroit is an Equal Opportunity Employer. We respect and seek individuals of a diverse background and do not discriminate in employment based on race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.