Senior Digital Experience Analyst

VyStar Credit Unions; Jacksonville (FL); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

401(k) Plan

Tuition reimbursement

Training program

Job summary

VyStar Credit Union seeks a Digital Product Analyst to support the digital member experience strategy across channels. You will partner with IT, Marketing, and operations to ensure features align with business goals and KPIs, while refining the product backlog and roadmaps.

You will drive data-driven analysis, user testing, and market research to improve digital products. A strong emphasis on collaboration and rapid, member-focused iteration is required.

Qualifications

• 5+ years of experience in financial services or related field.
• Experience in planning, execution, and delivery of project deliverables.
• Excellent written and verbal communication skills.

Responsibilities

• Advocate for member-centric digital experiences and translate business requirements to designers and IT.
• Develop and manage a prioritized product roadmap; test and deliver experiences.
• Lead digital analytics, KPI tracking, and data-driven recommendations.
• Conduct market research and competitive benchmarking for digital capabilities.
• Promote a culture of digital/product maturity and collaboration across teams.

Skills

Data-informed decisions

Digital product management

Cross-functional collaboration

Strong communication

Analytical mindset

Education

BS or higher in relevant field

Tools

JIRA

Aha

Roadmunk

Azure DevOps

Lucid

Miro

Contentful (Headless CMS)

Job description

VyStar Credit Union seeks a Digital Product Analyst to support the digital member experience strategy across channels. You will partner with IT, Marketing, and operations to ensure features align with business goals and KPIs, while refining the product backlog and roadmaps.

You will drive data-driven analysis, user testing, and market research to improve digital products. A strong emphasis on collaboration and rapid, member-focused iteration is required.