Senior Digital Content Strategy & Growth Manager

Wescom Financial; Pasadena (CA); Hybrid; USD 103,000 - 154,000; Full time

Job summary

Wescom Financial in Pasadena is seeking a Digital Content Marketing Senior Program Manager to lead end-to-end digital content strategy and development across web, mobile, and intranet. You will focus on content management, branding, copy, imagery, and personalization to drive growth and engagement.

The role requires turning data-driven insights into measurable improvements in digital journeys and conversion.

Qualifications

• Bachelor’s Degree required.
• Ability to collaborate effectively with cross-functional teams including other marketing teams, digital channels, IT, compliance, analytics, and external partners.
• Ability to work with little supervision and make sound decisions in accordance with brand standards and department guidelines.
• Proficient in Microsoft applications (Word, Excel, Outlook).
• Web Analytics: Google Analytics or Adobe Analytics for tracking user behavior and engagement.
• A/B Testing & Optimisation: experience testing content on digital platforms.

Responsibilities

• Oversee publishing processes, maintain content accuracy, and ensure brand consistency across web and mobile platforms.
• Develop and maintain digital content standards, perform content audits, identify gaps, and establish governance processes.
• Implement personalization tactics using data insights to enhance user engagement and conversion rates.
• Design and optimize digital journeys across web and mobile.
• Define, monitor, and report on KPIs including conversion rates, engagement, and organic traffic.

Skills

Cross-functional collaboration

Analytical thinking

Decision making

Communication skills

Education

Bachelor’s degree

Tools

Google Analytics

Adobe Analytics

A/B Testing tools

Microsoft Office

Job description

Wescom Financial in Pasadena is seeking a Digital Content Marketing Senior Program Manager to lead end-to-end digital content strategy and development across web, mobile, and intranet. You will focus on content management, branding, copy, imagery, and personalization to drive growth and engagement.

The role requires turning data-driven insights into measurable improvements in digital journeys and conversion.