Senior Digital Content Strategist

Signature Aviation; Orlando (FL); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Dental and vision insurance

Health Savings Account

Flexible Spending Accounts

Life Insurance

Disability Insurance

401(k)

Paid time off

Paid maternity leave

Tuition reimbursement

Training and development

Employee Assistance Program

Job summary

Signature Aviation, the world’s leading private aviation services network, seeks a Senior Digital Content Analyst to own copywriting and content governance across its digital ecosystem. You will craft website and marketing content, ensure brand consistency, and support campaigns with clear, customer-focused messaging.

Collaborating with Marketing, Digital Experience, Product, CRM and Corporate Communications, you will translate complex concepts into engaging content, manage third-party

Qualifications

• 5+ years of experience in content marketing, copywriting, digital marketing, communications, or website content management.
• Exceptional writing, editing, proofreading, and storytelling skills.
• Experience writing across digital channels including websites, campaigns, email, sales collateral, and promotional materials.
• Experience drafting or supporting press releases and corporate communications preferred.
• Experience working within a CMS platform.
• Experience managing website content governance and editorial calendars.
• Experience managing agencies, freelancers, or external vendors.
• Strong organizational skills with the ability to manage multiple priorities.
• Experience using AI tools to improve content development and workflow efficiency while maintaining quality.

Responsibilities

• Serve as a primary copywriter for the Marketing team across campaigns, product launches, customer communications, and promotions.
• Write compelling content for websites, landing pages, emails, brochures, digital advertising, sales collateral, presentations, and other marketing assets.
• Draft press releases, media materials, executive messaging, and supporting communications in partnership with Corporate Communications.
• Assist in managing the approval process for press releases, articles, and other strategic content across business units.
• Ensure all written content reflects Signature's brand voice, messaging framework, and customer experience standards.
• Partner with designers, marketers, and business stakeholders to translate complex concepts into clear, engaging customer-facing content.
• Proofread, edit, and maintain editorial quality across all marketing channels.
• Support the development and maintenance of Signature's editorial standards, messaging framework, and tone of voice.
• Develop and maintain website content roadmaps and editorial calendars aligned with campaigns, locations, products, business priorities and overarching content strategy.
• Ensure website content is accurate, current, accessible, and aligned with brand standards.
• Lead A/B testing and experimentation to continuously improve website performance.
• Translate analytics into actionable recommendations that improve customer experience and marketing effectiveness.
• Monitor listing accuracy, recommend enhancements, and ensure brand consistency across external platforms.

Skills

Copywriting

Content Marketing

Brand Voice

CMS Experience

SEO Basics

Education

Bachelor's Degree in Marketing or related field

Tools

CMS Platform

SEO Tools

Job description

Signature Aviation, the world’s leading private aviation services network, seeks a Senior Digital Content Analyst to own copywriting and content governance across its digital ecosystem. You will craft website and marketing content, ensure brand consistency, and support campaigns with clear, customer-focused messaging.

Collaborating with Marketing, Digital Experience, Product, CRM and Corporate Communications, you will translate complex concepts into engaging content, manage third-party