Director, Category Growth & Strategy

Flowers Foods; United States; Remote; USD 140,000 - 170,000; Full time

Benefits offered by this job

Health benefits

401(k) retirement plan

Paid vacation and holidays

Parental leave

Job summary

Flowers Foods, Inc. is seeking a Director of Category Management to lead category plans, partner with sales, marketing, and supply chain, and drive assortment, pricing, and shelf optimization across key brands.

The role focuses on leveraging consumer insights and retailer data to improve profitability and growth. The position requires 7–10 years in category management within the CPD industry, with experience in leading teams and managing budgets.

Qualifications

• 7-10 years of progressive experience in category management in the CPG industry.
• 3+ years managing teams or leading category initiatives.
• Strong analytical skills using syndicated data and market research tools.
• Proven ability to build relationships with retail partners.
• Education: bachelor's required; master's recommended.

Responsibilities

• Develop and execute category plans aligned to company strategy.
• Lead category managers and coordinate with sales, marketing, and supply chain.
• Advise on assortment, pricing, promotions, and shelf execution.
• Use data and insights to identify growth opportunities and risks.
• Guide retailer reviews and drive joint planning with partners.
• Manage budget and deliverables for category initiatives.
• Coach and develop team members in analytics and presentations.
• Monitor KPI performance and adjust plans as needed.
• Collaborate with cross-functional teams to optimize distribution.

Skills

Category management

Team leadership

Data analysis

Retailer relationships

Market research

Education

Bachelor's degree

Master's degree

Tools

Circana

Nielsen

Salesforce

Job description

Flowers Foods, Inc. is seeking a Director of Category Management to lead category plans, partner with sales, marketing, and supply chain, and drive assortment, pricing, and shelf optimization across key brands.

The role focuses on leveraging consumer insights and retailer data to improve profitability and growth. The position requires 7–10 years in category management within the CPD industry, with experience in leading teams and managing budgets.