Senior Digital Analytics Manager

University of Phoenix; Phoenix (AZ); Remoto; USD 88.000 - 177.000; Tempo pieno

Descrizione del lavoro

University of Phoenix is seeking a Senior Digital Analytics Manager to lead analytics, modelling, forecasting and reporting for digital marketing, media spend and performance across Phoenix.Edu and related channels.

You will partner with Marketing leadership and cross-functional teams to drive data-driven decision-making, build predictive models, and ensure accurate data capture and analysis. This role offers virtual eligibility and a path for leadership impact.

Competenze

• Bachelor’s degree in a related field and seven years of overall experience in marketing analysis, digital or CRM analytics, that includes at least five years of experience working within digital marketing.
• Experience with digital analytics systems such as Adobe Analytics/Omniture or Google Analytics.
• Experience with Excel and Tableau for data manipulation.

Mansioni

• Oversee reporting, forecasting and interpretation of data for Phoenix.Edu and related services; provide insights to guide digital channels.
• Provide automated digital media reporting and analysis; compare to targets and year-over-year trends; present to Marketing leadership and other University leaders.
• Perform detailed analyses on trends, attribution, root cause analysis, and create clear data views; ensure data accuracy and collaborate with website team to improve data capture.
• Build detailed, metrics-driven models to predict media performance and assist budgeting with forecasts and scenario analyses.
• Partner with Marketing leadership, FP&A, Operational Analytics, Data Strategy and Data Engineering to align goals.
• Manage relationships with third parties performing analytics; provide guidance on focus areas and approaches.
• Perform other duties as assigned.

Conoscenze

Presentation skills

Organized

Attention to detail

Learn new tools

Formazione

Bachelor’s degree in a related field

High School Diploma or equivalent

Strumenti

Excel

Tableau

SAS

SQL

Adobe Analytics/Omniture

Google Analytics

Tag management solutions

Descrizione del lavoro

General Information

Location: US-AZ - Phoenix

Position Type: Full Time

Virtual Eligible: Yes

Job Category: Marketing

Ref #: 7634

About the Position

The Sr. Digital Analytics Manager manages the analytics, modelling, forecasting and reporting of digital marketing, media, spend and performance for University of Phoenix. The individual works closely with all digital marketing channels to collaboratively plan, analyze and improve the performance of Phoenix.Edu and each of its digital channels.

What You’ll Do

1. 1. Oversee all reporting, analysis, forecasting, review and interpretation of data relating to Phoenix.Edu, Application Center, Professional Development, Workforce Solutions (B2B) and Career Services; provide data and insights to guide digital channels and departments to improve and optimize their performance; counsel multiple stakeholders regarding accurate interpretation of data and use of metrics to determine campaign effectiveness.
2. 2. Provide regular and automated digital media reporting and analysis relating to performance and variance to monthly/quarterly targets, as well as trending performance and year over year comparisons; present findings, including key drivers of performance, direction and recommendations to Marketing leadership and leadership from other areas of the University, including Workforce Solutions Group and Professional Development.
3. 3. Perform detailed analyses on trends, performance attribution, root cause analysis, and construct data views to communicate findings in a clear, structured manner; ensure accuracy of data, perform regular audits, and work with website development team to improve and refine captured data to improve further possible analysis.
4. 4. Build highly detailed, metrics-driven models to predict performance of media, set forecasts/targets/budgets and provide sensitivity/scenario analyses. Assist in budgeting process/planning with strategic analytical support to create executional plans for digital media groups.
5. 5. Partner and collaborate with Marketing leadership, FP&A, Operational Analytics, Data Strategy and Data Engineering teams to ensure strategic and operational goals are aligned and informed.
6. 6. Manage the relationships with third parties performing analytical and technical analyses; provide guidance and coaching on focus areas, context and detailed information to inform them on how best to approach projects.
7. 7. Perform other duties as assigned or apparent.

NOTE: The primary accountabilities above are intended to describe the general content and requirements of this position and are not intended to be an exhaustive statement of duties. Incumbents may perform all or most of the primary accountabilities listed above. Specific goals or responsibilities will be documented in the incumbents’ performance objectives as outlined by the incumbents’ immediate supervisor or manager.

Job Supervisory Responsibilities

None

Minimum Education and Related Work Experience

• Bachelor’s degree in a related field and seven (7) years of overall experience in marketing analysis, digital or CRM analytics, that includes at least five 5) years of experience working within digital marketing and at least five (5) years of experience working with digital analytics systems such as Adobe Analytics/Omniture or Google Analytics that provided an advanced working knowledge of manipulating data in tools such as Excel and Tableau, using complex functions and macros; OR
• High School Diploma or equivalent and at least eleven years (11) years of overall experience in marketing analysis, digital or CRM analytics, that includes at least five 5) years of experience working within digital marketing and at least five (5) years of experience working with digital analytics systems such as Adobe Analytics/Omniture or Google Analytics that provided an advanced working knowledge of manipulating data in tools such as Excel and Tableau, using complex functions and macros.

Additional Qualifications

• Knowledge of SAS, SQL or other database platforms
• Knowledge of statistical tools and data analysis (e. g. regression, factor analysis, multivariate analysis
• Able and desire to learn new tools and technologies, and work independently
• Understanding of online media, performance marketing and key drivers that stand to impact performance across multiple internet channels
• Excellent presentation skills with the ability to efficiently communicate complex findings and recommendations; must be able to express information and concepts with conciseness and clarity when writing and speaking
• Highly organized, meticulous attention to detail, with strong work ethic and ability to support multiple projects at a time
• Experience with Voice of Customer and Surveying. Extrapolating results to apply to analysis and recommendations
• Experience with Qualitative analysis and providing insights and recommendations from User sessions and Heat-mapping. Extrapolating results to apply to analysis and recommendations
• Certification related to analytics and implementation
• Experience with Analytics implementation governance and qualitive assurance of the implementation
• Experience with Tag management solutions
• Experience with A/B/n testing and statistical analysis related to test optimization
• Experience with customer segmentation and cohort identification and analysis

#LI-Remote

As an Equal Opportunity employer, we particularly encourage applications from members of historically underrepresented racial/ethnic groups, women, individuals with disabilities, veterans, LGBTQ community members, and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community.

If you are an active-duty military member seeking employment when off-duty, compliance with Department of Defense Joint Ethics Regulation, 5500-7-R, is required prior to starting employment with University of Phoenix. You are advised to contact your base Judge Advocate General to seek such approval and answer any questions.

Pay Range

The annual pay range for this position is $87,600 (minimum), $132,300 (midpoint), and $177,000 (maximum).*

*Typical hiring range is between the minimum and midpoint of the above pay range. Actual starting base pay may vary based on factors such as education, experience, skills, location and budget. Compensation above the midpoint is generally associated with experienced, long-tenured employees who have demonstrated sustained performance and expertise in the role.

Individuals in this role are eligible for: Annual Bonus Award

Your work is critical to helping adult learners achieve their dreams, and we’re committed to rewarding you for your efforts. We offer a competitive, comprehensive total rewards package designed to help you achieve your health, financial, educational and work-life balance goals.

Full-time employees are eligible for:

• Medical, dental and vision plans; Flexible Spending Accounts; Health Savings Accounts; Life and Disability insurance; and our Wellness incentive program;
• Competitive 401(k) employer match;
• Substantial tuition discount for you and eligible dependents; and,
• A generous time off package, including paid vacation, sick time and company holidays.*

*For more details around paid time off benefits, please click here.

Application Deadline is 11/20/2026.

The University does not discriminate in its employment practices or in its educational programs or activities on the basis of sex/gender. Sexual harassment, sexual assault, dating and domestic violence, and stalking are forms of sex discrimination, which are prohibited under Title IX of the Education Amendments of 1972 and by University policy. Reports of misconduct, questions regarding Title IX, and concerns about noncompliance should be directed to the Title IX Coordinator:

Kelly Hermann, Vice President, Accessibility & Student Affairs

4035 S. Riverpoint Parkway

Phoenix, AZ 85040

[e-mail]

602-387-9936 office / 480-749-5515 mobile

For a complete copy of the University’s Equal Opportunity, Harassment and Nondiscrimination Policy and additional information on Title IX, please click the Title IX Information link at the bottom of the page.