Market Analyst, Enrollment Management

The University of Arizona; United States; Remote; USD 66,000 - 85,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Life insurance

Disability programs

Paid vacation

Sick leave and holidays

Tuition reduction

Retirement plans

Job summary

The University of Arizona is seeking a Market Analyst for Enrollment Management to conduct market research, analyze trends, build predictive models, and develop dashboards that inform enrollment decisions.

This role collaborates across Enrollment Management and UAIR, translating data into actionable insights for recruitment, admissions, and financial aid planning. Remote work potential from anywhere in the U.S. with local compliance.

Qualifications

• Bachelor's degree or equivalent with 5 years of relevant work experience.
• Minimum of 5 years of related experience or equivalent combination of education and work experience.
• Proficiency in market research, data analysis, and predictive analytics.

Responsibilities

• Conduct market research to identify geographic and demographic markets supporting enrollment goals.
• Analyze student markets, segments, and enrollment behaviors to inform planning and forecasting.
• Develop dashboards and reports to communicate trends to operational teams and leadership.
• Collaborate with UAIR and Enrollment Management to ensure data quality and integration.

Skills

Quantitative research

Statistical analysis

Market research

Data interpretation

Excel

SQL

Power BI

Tableau

Data visualization

Communication

Education

Bachelor's degree or equivalent

Tools

SQL

Job description

Market Analyst, Enrollment Management

United States

Posting Number | req27533

Department | Enrollment Administration

Department Website Link | https://enrollmentmanagement.arizona.edu/

Location | To Be Determined

Address | USA

The Market Analyst for Enrollment Management, conducts market research, data analysis, predictive analytics, and reporting in support of the University's enrollment management goals and strategic priorities. The position is responsible for analyzing student markets, demographic and population trends, industry conditions, competitive dynamics, and enrollment behavior to identify opportunities and inform data-driven decision-making.The Market Analyst integrates internal and external data sources to evaluate existing and emerging markets, monitor trends affecting higher education and student enrollment, and support the development of predictive models and forecasts related to applications, admissions, yield, and enrollment. The position develops dashboards, data visualizations, reports, and analytical tools that communicate complex information to operational stakeholders and senior leadership.Working collaboratively with colleagues across Enrollment Management and the University, the Market Analyst translates data and analytical findings into meaningful insights that support student recruitment, admissions, financial aid, enrollment planning, market development, and other strategic initiatives. The position contributes to the development of a comprehensive market intelligence and analytics capability within Enrollment Management. The position also works collaboratively with University Analytics and Institutional Research (UAIR).

Visa sponsorship is not available for this position.

Candidates working anywhere in the U.S. may be considered for a remote assignment. If you are selected for this position and are employed to work remotely from outside of Arizona, your overtime exemption status will depend on the laws of the state where you perform your work. For employees working outside of Arizona, you may be hired as an hourly employee in accordance with state laws. A comparable hourly rate range would be: $31.58 - $41.05.

Outstanding U of A benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; U of A/ASU/NAU tuition reduction for the employee and qualified family members; retirement plans; access to U of A recreation and cultural activities; and more!

The University of Arizona has been recognized for our innovative work-life programs.

Duties & Responsibilities

Market Research and Intelligence

Conduct market research to identify existing and emerging geographic, demographic, and population markets with potential to support enrollment goals.Analyze national, regional, state, and local demographic, economic, educational, workforce, and higher education trends.Monitor competitive dynamics, including institutional positioning, enrollment trends, academic offerings, tuition and financial aid strategies, and recruitment activity.Evaluate market size, student demand, population characteristics, growth trends, and opportunities for recruitment and enrollment growth.

Data Analysis, Segmentation, and Strategic Planning

Analyze student markets, population segments, academic programs, residency classifications, and enrollment behaviors to identify trends, risks, and opportunities.Develop and support student and market segmentation methodologies to inform recruitment and enrollment strategies.Conduct quantitative, trend, and scenario analyses to support strategic enrollment planning, forecasting, and decision-making.Develop and evaluate prospective student name acquisition strategies, including priority market identification, vendor evaluation, selection criteria, and return on investment.

Reporting, Visualization, and Communication

Develop and maintain reports, dashboards, and data visualizations communicating market trends, enrollment performance, student behavior, and analytical findings.Translate complex data into clear, accessible, and actionable insights for operational teams, managers, directors, and senior leadership.Communicate analytical findings, assumptions, limitations, implications, and recommendations to support strategic and operational decisions.

Data Integration, Quality, and Collaboration

Research, evaluate, and integrate internal and external data sources supporting market intelligence and strategic initiatives.Coordinate with third-party partners and external vendors on data requirements, integration, transfers, validation, and quality.Develop and maintain documentation of analytical methodologies, data sources, processes, and assumptions to support consistency and reproducibility.Collaborate with Enrollment Management colleagues, University Analytics and Institutional Research (UAIR), and other campus partners to support data-informed planning and initiatives.

Knowledge, Skills, and Abilities (KSAs)

Knowledge of quantitative research methods, statistical analysis, market research techniques, and data interpretation, including the ability to identify trends, patterns, and opportunities from complex datasets. Skill in utilizing data analysis, reporting, and visualization tools (such as Excel, SQL, Power BI, Tableau, or comparable platforms) to develop reports, dashboards, and actionable insights. Ability to synthesize and communicate complex analytical findings clearly and effectively to multiple audiences, including operational stakeholders and senior leadership. Knowledge of demographic, economic, educational, and higher education market trends, with the ability to apply research findings to strategic planning and decision-making. Ability to independently manage analytical projects, integrate and validate data from multiple sources, collaborate across functional teams, and maintain accurate documentation of methodologies and processes.

This job posting reflects the general nature and level of work expected of the selected candidate(s). It is not intended to be an exhaustive list of all duties and responsibilities. The institution reserves the right to amend or update this description as organizational priorities and institutional needs evolve.

Minimum Qualifications

Bachelor's degree or equivalent advanced learning attained through professional level experience required. Minimum of 5 years of relevant work experience, or equivalent combination of education and work experience.

FLSA

Exempt

Full Time/Part Time

Full Time

Number of Hours Worked per Week

40

Job FTE

1.0

Work Calendar

Fiscal

Job Category

Planning and Analysis

Benefits Eligible

Yes - Full Benefits

Rate of Pay

$65,687 - $85,393

Compensation Type

salary at 1.0 full-time equivalency (FTE)

Grade

9

Compensation Guidance

The Rate of Pay Field represents the University of Arizona’s good faith and reasonable estimate of the range of possible compensation at the time of posting. The University considers several factors when extending an offer, including but not limited to, the role and associated responsibilities, a candidate’s work experience, education/training, key skills, and internal equity.

Career Stream and Level

PC3

Job Family

Data Analysis

Job Function

Planning & Analysis

Type of criminal background check required:

Name-based criminal background check (non-security sensitive)

Number of Vacancies

1

Target Hire Date

12/7/2026

Contact Information for Candidates

Katie Van Renterghem
Executive Director, Data and Analytics
[e-mail]

Open Date

11/5/2026

Open Until Filled

Yes

Documents Needed to Apply

Resume and Cover Letter

Special Instructions to Applicant

The application window is anticipated to close November 25, 2026 (8:00 AM MST).

Notice of Availability of the Annual Security and Fire Safety Report

In compliance with the Jeanne Clery Campus Safety Act (Clery Act), each year the University of Arizona releases an Annual Security Report (ASR) for each of the University’s campuses. These reports disclose information including Clery crime statistics for the previous three calendar years and policies, procedures, and programs the University uses to keep students and employees safe, including how to report crimes or other emergencies and resources for crime victims. As a campus with residential housing facilities, the Main Campus ASR also includes a combined Annual Fire Safety report with information on fire statistics and fire safety systems, policies, and procedures. Paper copies of the Reports can be obtained by contacting the University Compliance Office at [e-mail].