Senior Digital Ad Ops Specialist Programmatic & Paid Social

Farm Journal; United States; On-site; USD 65,000 - 90,000; Full time

Job summary

Farm Journal seeks a Digital Ad Operations Specialist, Level 2, to drive programmatic and paid social campaigns from concept to completion. You will launch 75–100 new campaigns per month while maintaining active campaigns, across multiple platforms with strong accuracy and ROI focus.

You will troubleshoot, optimize, and apply advanced audience strategies, supporting leadership and cross-functional teams in a fast-paced, growth-focused environment.

Qualifications

• BS/BA degree in related area or equivalent work experience.
• 2–4 years of direct experience in digital ad operations, programmatic campaign management, or paid social campaign management.
• Proven aptitude for growth and learnability across platforms.
• High attention to detail and strong organizational skills.
• Working knowledge of digital advertising ecosystem (programmatic and paid social).
• Experience with at least one major DSP or social ad platform.
• Ability to manage a sizable volume of campaigns with speed and accuracy.
• Experience with programmatic platforms (Google Ads & TradeDesk) and/or paid social platforms.
• Familiarity with audience-building strategies (lookalike/lookback/contextual).
• Experience with pixel/tags and campaign measurement.

Responsibilities

• Collaborate in a matrixed structure to execute digital campaigns across programmatic and paid social.
• Launch and manage paid social campaigns across several platforms (Facebook/Meta, LinkedIn, Snapchat, YouTube, TikTok).
• Build and launch programmatic campaigns across DSPs and ad-serving platforms with best-practice tactics.
• Set up campaigns with 5+ ad groups across platforms with high accuracy within SLAs.
• Troubleshoot delivery, pacing, creative, and audience issues with limited supervision.
• Optimize campaigns to improve ROI using intermediate performance levers.
• Apply advanced audience knowledge (lookalike, lookback, contextual targeting).
• Review orders to determine structure, serving platform, and reporting approach.
• Proactively share insights and recommendations with team leads and CSMs.
• Support escalation handling and maintain knowledge of processes.

Skills

Digital ad operations

Programmatic campaigns

Paid social campaigns

Data-driven decisions

Campaign troubleshooting

Audience targeting

Pixel implementation

Excel proficient

Campaign measurement

Education

BS/BA degree in marketing or related area

Tools

Google Ads

TradeDesk

Meta Business Manager

LinkedIn Campaign Manager

Google Ad Manager (GAM)

HubSpot

Job description

Farm Journal seeks a Digital Ad Operations Specialist, Level 2, to drive programmatic and paid social campaigns from concept to completion. You will launch 75–100 new campaigns per month while maintaining active campaigns, across multiple platforms with strong accuracy and ROI focus.

You will troubleshoot, optimize, and apply advanced audience strategies, supporting leadership and cross-functional teams in a fast-paced, growth-focused environment.