Senior Digital Acquisition Manager - Advisor Growth

Fairygodboss; New York (NY); On-site; USD 120,000 - 170,000; Full time

Job summary

JPMorgan Chase & Co. in New York seeks a Digital Acquisition Senior Associate to launch and optimize an advisor acquisition strategy across websites, emails, webinars, and events.

You will drive activation, integrated communications, and marketing enablement across Asset & Wealth Management channels. The role requires 5+ years in marketing with a strong test-and-learn mindset, collaboration with partners, and proficiency with Salesforce Marketing Cloud and Workfront.

Qualifications

• 5+ years of relevant marketing experience (flexible depending on demonstrated scope and impact).
• Demonstrated acquisition marketing and/or lifecycle marketing capability, with comfort driving performance through testing and optimization.
• Strong analytical orientation: able to define KPIs, interpret performance, and turn insights into actions.
• Strong project management and operating rigor: exceptional attention to detail, ability to manage multiple workstreams, and comfort shifting priorities quickly.
• Excellent written and verbal communication skills; able to build credibility and influence across a matrixed organization.
• Experience with MarTech and marketing workflow tools, including Salesforce Marketing Cloud and Workfront.
• Strong risk and controls mindset.

Responsibilities

• Activate the new financial advisor acquisition strategy end-to-end (plan, launch, measure, optimize) across priority channels and platforms.
• Partner with channel stakeholders to develop segmentation, messaging, and journey approaches aligned to advisor needs and actions throughout the funnel.
• Improve website and landing page performance (with web/product partners) through testing roadmaps, content/messaging recommendations, and conversion insights.
• Lead advisor/platform communications and webinar/event marketing workflows in collaboration with internal partners-ensuring coordinated messaging and strong execution.
• Collaborate with marketing directors, copywriters, and stakeholders to create messaging that promotes investment solutions and thought leadership, and clearly articulates outcomes.
• Identify and manage initiatives that scale, drive efficiencies, and improve speed-to-market; implement best-practice protocols that raise execution quality.
• Own performance measurement for acquisition initiatives and related KPIs; translate data into insights and clear recommendations for stakeholders.
• Leverage marketing technology to improve processes and productivity, including automation and personalization opportunities; represent the marketer's perspective in tech initiatives.

Skills

Acquisition marketing

Lifecycle marketing

Analytics

Project management

Communication

MarTech

Salesforce Marketing Cloud

Workfront

KPI definition

Tools

Salesforce Marketing Cloud

Workfront

Job description

JPMorgan Chase & Co. in New York seeks a Digital Acquisition Senior Associate to launch and optimize an advisor acquisition strategy across websites, emails, webinars, and events.

You will drive activation, integrated communications, and marketing enablement across Asset & Wealth Management channels. The role requires 5+ years in marketing with a strong test-and-learn mindset, collaboration with partners, and proficiency with Salesforce Marketing Cloud and Workfront.