Digital Acquisition Senior Associate (US Advisor)

Fairygodboss; New York (NY); On-site; USD 120,000 - 170,000; Full time

Job summary

JPMorgan Chase & Co. in New York seeks a Digital Acquisition Senior Associate to launch and optimize an advisor acquisition strategy across websites, emails, webinars, and events.

You will drive activation, integrated communications, and marketing enablement across Asset & Wealth Management channels. The role requires 5+ years in marketing with a strong test-and-learn mindset, collaboration with partners, and proficiency with Salesforce Marketing Cloud and Workfront.

Qualifications

• 5+ years of relevant marketing experience (flexible depending on demonstrated scope and impact).
• Demonstrated acquisition marketing and/or lifecycle marketing capability, with comfort driving performance through testing and optimization.
• Strong analytical orientation: able to define KPIs, interpret performance, and turn insights into actions.
• Strong project management and operating rigor: exceptional attention to detail, ability to manage multiple workstreams, and comfort shifting priorities quickly.
• Excellent written and verbal communication skills; able to build credibility and influence across a matrixed organization.
• Experience with MarTech and marketing workflow tools, including Salesforce Marketing Cloud and Workfront.
• Strong risk and controls mindset.

Responsibilities

• Activate the new financial advisor acquisition strategy end-to-end (plan, launch, measure, optimize) across priority channels and platforms.
• Partner with channel stakeholders to develop segmentation, messaging, and journey approaches aligned to advisor needs and actions throughout the funnel.
• Improve website and landing page performance (with web/product partners) through testing roadmaps, content/messaging recommendations, and conversion insights.
• Lead advisor/platform communications and webinar/event marketing workflows in collaboration with internal partners-ensuring coordinated messaging and strong execution.
• Collaborate with marketing directors, copywriters, and stakeholders to create messaging that promotes investment solutions and thought leadership, and clearly articulates outcomes.
• Identify and manage initiatives that scale, drive efficiencies, and improve speed-to-market; implement best-practice protocols that raise execution quality.
• Own performance measurement for acquisition initiatives and related KPIs; translate data into insights and clear recommendations for stakeholders.
• Leverage marketing technology to improve processes and productivity, including automation and personalization opportunities; represent the marketer's perspective in tech initiatives.

Skills

Acquisition marketing

Lifecycle marketing

Analytics

Project management

Communication

MarTech

Salesforce Marketing Cloud

Workfront

KPI definition

Tools

Salesforce Marketing Cloud

Workfront

Job description

The Acquisition & Lifecycle Marketing team partners across Asset Management channels to build more connected, insight-led marketing-bringing together strategy, data, and technology to improve outcomes and execution speed. We are hiring a digital-first marketer to help activate a new acquisition strategy focused on financial advisors, while also strengthening integrated marketing planning and implementation across channels. This is an individual contributor role requiring strong cross-functional leadership, comfort operating in ambiguity, and a passion for continuous learning.

As the Digital Acquisition Senior Associate (US Advisor) within Asset & Wealth Management, you will launch and optimize a new advisor acquisition approach across key touchpoints-websites/landing pages, advisor/platform communications, webinars/events, and email-using a disciplined test-and-learn approach tied to measurable growth in new producers. You will drive acquisition activation, integrated communications, and marketing enablement initiatives across AM channels.

Job Responsibilities

• Activate the new financial advisor acquisition strategy end-to-end (plan, launch, measure, optimize) across priority channels and platforms.
• Partner with channel stakeholders to develop segmentation, messaging, and journey approaches aligned to advisor needs and actions throughout the funnel.
• Improve website and landing page performance (with web/product partners) through testing roadmaps, content/messaging recommendations, and conversion insights.
• Lead advisor/platform communications and webinar/event marketing workflows in collaboration with internal partners-ensuring coordinated messaging and strong execution.
• Collaborate with marketing directors, copywriters, and stakeholders to create messaging that promotes investment solutions and thought leadership, and clearly articulates outcomes.
• Identify and manage initiatives that scale, drive efficiencies, and improve speed-to-market; implement best-practice protocols that raise execution quality.
• Own performance measurement for acquisition initiatives and related KPIs; translate data into insights and clear recommendations for stakeholders.
• Leverage marketing technology to improve processes and productivity, including automation and personalization opportunities; represent the marketer's perspective in tech initiatives.

Required Qualifications, Capabilities, and Skills

• 5+ years of relevant marketing experience (flexible depending on demonstrated scope and impact).
• Demonstrated acquisition marketing and/or lifecycle marketing capability, with comfort driving performance through testing and optimization.
• Strong analytical orientation: able to define KPIs, interpret performance, and turn insights into actions.
• Strong project management and operating rigor: exceptional attention to detail, ability to manage multiple workstreams, and comfort shifting priorities quickly.
• Excellent written and verbal communication skills; able to build credibility and influence across a matrixed organization.
• Experience with MarTech and marketing workflow tools, including Salesforce Marketing Cloud and Workfront.
• Strong risk and controls mindset.

Preferred Qualifications, Capabilities, and Skills

• Experience marketing to financial advisors and/or working in intermediary distribution contexts.
• Familiarity with website testing and personalization tools (e.g., Adobe Target).
• Exposure to marketing automation and/or AI-enabled workflows (e.g., journey automation, experimentation acceleration, content operations automation).
• Consumer marketing background a plus.

ABOUT US

JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans

ABOUT THE TEAM

J.P. Morgan Asset & Wealth Management delivers industry-leading investment management and private banking solutions. Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals. Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals.