Senior Designer

Jacob; New York (NY); On-site; USD 140,000 - 170,000; Full time

Job summary

Jacob seeks a senior designer to lead the visual language across all customer touchpoints in a premium brand setting. You will shape campaign graphics, craft cohesive visual systems, and ensure on-brand execution across formats.

Expect close collaboration with the founder and creative director, and hands-on work with packaging and dielines for flavor launches. The role demands a thoughtful designer with a restraint-forward aesthetic, strong typography, and world-building ability, willing to work

Qualifications

• 7+ years of design experience at a brand, studio, or agency (fashion, lifestyle, editorial, or culture).
• Strong typography and visual storytelling.
• Ability to build campaign worlds and visual identities.

Responsibilities

• Design campaign graphics and craft assets across touchpoints.
• Build campaign worlds—visual identity, typography, and layouts.
• Adapt campaign creative across placements and specs with a consistent visual system.
• Collaborate daily with founder, creative director, and content/production teams.
• Work on dielines with printers to support packaging launches and drops.

Skills

Design leadership

Typography

World-building

Collaborative

Attention to detail

Tools

Photo editing

Motion graphics

Job description

About the role:

• You'll be the primary design engine of the Jacob media team, building a curated visual presence with an unmistakable aesthetic point of view
• Working directly with our founder and creative director, you'll touch every piece of media a customer sees: campaign graphics, social and paid formats, out-of-home, retail moments, brand collateral. Every word a customer reads and every image a customer sees from Jacob must be held to the highest of standards, represent our premium quality, and speak to our brand voice and message in a consistent, appealing manner.
• We're not looking for a classic food-and-beverage designer. We're looking for someone who understands design at its heart–its restraint, craft, and power to build worlds–and wants to bring that philosophy somewhere it rarely lives.

What you'll do:

• Design campaign graphics and craft stunning visual assets across every touchpoint
• Build campaign worlds–visual identity, typography, and layout systems
• Adapt and format campaign creative across dozens of placements and specs while keeping the visual system airtight
• Collaborate daily: briefs and reviews with our founder and creative director, handoffs with content manager, timelines with producers
• Understands how to work on dielines with a packaging printer to support flavor launches and product drops with packaging design work

• 7+ years of design experience at a brand, studio, or agency–likely in fashion, lifestyle, editorial, or culture
• A portfolio that shows taste: restraint, exceptional use of typography, and world-building (not trend-chasing)
• You understand design at its core and are excited to bring that philosophy to a category that's never seen it done right
• Comfortable working inside someone else's vision: you disagree usefully, bring your craft, and don't need to be the author
• Direct, low-ego, and energized by working shoulder-to-shoulder with a small team where the best idea wins
• Obsessive about details, operate with speed, and delivers on-time in-full
• Multi-disciplinary: this role is for someone who doesn't fit neatly into one "graphic designer" box
• A contact book of freelance design/production talent is a plus
• Photo-editing skills are a plus
• Animation/motion-graphics skills are a plus

• Full-time, in-office position (5 days per week) based in New York City
• Cash Compensation: $140k-$170k