Graphic Designer

Dairy Boy; Westport (CT); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Dairy Boy is seeking a hands-on Graphic Designer to shape how the brand looks across social, web, print, and in-person spaces. You will translate creative direction into polished, on-brand assets while collaborating with leadership on the brand language.

Based in a hybrid role between Westport, CT and Manhattan, you’ll own day-to-day visuals, maintain consistency, and contribute to pop-ups, retail environments, and events. A strong typography and production-oriented mindset is essential.

Qualifications

• 2–4 years of graphic design experience in fashion, lifestyle, or consumer brands.
• Expert-level proficiency in Illustrator, Photoshop, and InDesign; plus Figma.
• Strong web and digital design sense; able to design pages for developers.
• Experience across social, web, print, and physical space.
• Sharp eye for typography, layout, and brand systems.
• Ability to take direction from an Art Director.
• Proactive in anticipating design needs and opportunities.
• Excellent organization and time management skills.
• Strong communication skills, both written and verbal.
• Comfort with AI design tools as part of the process.
• Formal degree preferred but real skill matters more.

Responsibilities

• Design social assets across platforms (Instagram, TikTok, email, etc.) with a considered look.
• Create web layouts and campaign pages; production-ready files for developers.
• Develop design assets for pop-ups, retail spaces, and events.
• Produce collateral for lookbooks, packaging inserts, and print materials.
• Translate concepts from the Art Director into polished, on-brand work.
• Maintain visual consistency across site, store, and events.
• Prepare clean, production-ready files with correct specs and handoff.
• Collaborate with marketing, e-commerce, and retail to align calendars.
• Stay ahead of design trends and bring fresh ideas to the brand.

Skills

Graphic design experience

Typography

Time management

Communication

AI design tools

Visual storytelling

Brand systems

Education

Degree in graphic design

Tools

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Figma

Job description

Dairy Boy is a fast-growing direct-to-consumer lifestyle brand built around a new vision of American style — blending nostalgia, sport, and everyday life with a point of view that feels fresh, intentional, and distinctly its own. We help people build lives and spaces that reflect who they are, and our audience is passionate, loyal, and growing fast across every platform.

We\'re looking for a Graphic Designer to bring a sharp, consistent hand to how Dairy Boy looks everywhere it shows up — from a product page to a pop-up storefront. Reporting directly to our Art Director, you\'ll be the person who takes a creative direction and actually builds it, across nearly every format the brand touches.

You\'ll design the day-to-day: social assets that keep our feed feeling considered, layouts for web and email that make the site itself feel like part of the brand, and collateral — lookbooks, signage, packaging inserts. You\'ll also help shape how Dairy Boy shows up in person, designing for pop-ups, retail environments, events, and the special projects that don\'t fit a template.

The right person is technically strong and genuinely fluent in the tools — Adobe Illustrator, Photoshop, InDesign, Figma, all of it, second nature rather than something you\'re still looking up. They can take loose direction from an Art Director and turn it into something polished without needing every decision spelled out, and they know the difference between a layout that looks right on a screen and one that\'s actually production-ready. They have real taste, but they also have the discipline to execute someone\'s other\'s vision as carefully as their own.

Dairy Boy is scaling quickly, and this role touches nearly everything the brand puts out into the world. You\'ll work directly with senior leadership, have real ownership over the craft behind our social, web, and in-person presence, and help build a design language that\'s unmistakably ours. If you want to do meaningful work at a brand that cares deeply about taste and craft, this is a great place to do it.

What you\'ll do

• Design social assets across platforms — Instagram, TikTok, email, and whatever\'s next — that keep the feed feeling considered, not thrown together
• Design web layouts and campaign pages that make our website feel as intentional as the product itself (design only — this isn\'t a development role)
• Build design assets for pop-ups, retail environments, and events, from signage to full space concepts
• Design collateral for special projects and seasonal moments — lookbooks, packaging inserts, print materials, whatever a launch calls for
• Take direction from the Art Director and translate loose creative concepts into polished, on-brand execution
• Maintain visual consistency across every touchpoint, so a customer recognizes Dairy Boy whether they\'re on the site, in a store, or at an event
• Prepare clean, production-ready files — correct specs, formats, and handoff — so nothing gets lost between design and execution
• Partner cross-functionally with marketing, e-commerce, and retail to keep design work on calendar and aligned with what\'s coming next
• Keep a pulse on design and culture worth bringing into the brand\'s world
• Track what resonates across social, web, and in-person touchpoints, and carry those learnings into future work

What we\'re looking for

• 2–4 years of graphic design experience, ideally at a fashion, lifestyle, or consumer brand, agency, or studio
• Expert-level proficiency in Adobe Illustrator, Photoshop, and InDesign, plus Figma
• Strong web and digital design sense — you can design a page that a developer can actually build, even though building it isn\'t your job
• Experience designing across a wide range of formats: social, web, print, and physical space
• A sharp eye for typography, layout, and brand systems — with real illustration or hand-lettering skills when a project calls for original artwork, not just arranging what\'s already there
• Comfortable taking direction from an Art Director and executing someone\'s other\'s vision with the same care as your own
• Notices what a launch or season will need graphically before someone has to ask, and gets it moving
• Excellent organizational and time management skills — able to manage multiple projects and deadlines without losing the details
• Technically precise — from Instagram stories to print files for billboards, you know how to prep a file correctly the first time, not just make it look right on your screen
• Strong communication skills, written and in person, for presenting work and taking feedback
• Comfortable using AI design tools as part of the process, and genuinely curious what\'s next
• A degree or formal training in graphic design is preferred, but real, obvious skill matters more than the degree

Details

Full-time, hybrid role based between Westport, CT and Manhattan — in the office Monday through Thursday, remote on Fridays.