Senior Demand Generation Specialist – Ten-X – Irvine, CA

CoStar Group; Irvine (CA); On-site; USD 77,000 - 128,000; Full time

Benefits offered by this job

Healthcare package

401(k) matching

Tuition reimbursement

Stock purchase program

Paid time off

On-site fitness center

Job summary

CoStar Group in Irvine, CA is seeking a Senior Demand Generation Specialist for Ten-X to drive buyer-focused digital campaigns and lifecycle communications. You will work with the centralized SEM team to optimize paid search and align cross-functional efforts across marketing, sales, and product insights.

The role requires 5+ years in digital marketing, hands-on email/CRM experience, and strong analytics to improve the buyer journey from awareness to bid activity.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in digital or performance marketing, ideally in a marketplace, e-commerce, or lead-generation environment.
• Hands-on experience with email marketing platforms and CRM systems (e.g. Salesforce, Pardot, or similar).
• Experience managing or collaborating with SEM/paid search vendors or specialists.
• Strong analytical and problem-solving skills, with the ability to interpret campaign and funnel data, identify opportunities, and translate insights into action.
• Practical AI fluency in your own working process.

Responsibilities

• Develop and execute integrated digital campaigns and audience growth strategies that increase qualified bidder volume.
• Lead email marketing and CRM programs, including bidder nurture, re-engagement, and lifecycle communications.
• Partner with CoStar’s centralized SEM team to inform paid search strategy, support campaign execution, and identify ongoing optimization opportunities.
• Monitor asset-level marketing performance, identify gaps, and prioritize additional digital support for underperforming or time-sensitive assets.
• Optimize the end-to-end buyer funnel, from traffic and account creation through vault visits, registration, bidder qualification, and bid activity.
• Analyze campaign and funnel performance, translate findings into actionable recommendations, and communicate clear insights to key stakeholders.
• Use AI tools in your own workflow — for campaign optimization, content production, and performance analysis — to increase the speed and quality of demand generation output and share effective practices with the team

Skills

Email marketing

CRM systems

SEM/paid search

Analytics

AI fluency

Education

Bachelor's degree

Tools

Salesforce

Pardot

Job description

Senior Demand Generation Specialist – Ten‑X – Irvine, CA

Job Description

Who is CoStar Group?

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

Role Overview: Senior Demand Generation Specialist

Irvine, CA | In office, Monday-Friday

About Ten‑X

Ten‑X is the world’s largest online commercial real estate auction platform. The Ten‑X platform empowers brokers, sellers and buyers with data‑driven technology and comprehensive marketing tools to expand market visibility and decrease time to close deals.

About the Role

The Senior Demand Generation Specialist drives buyer-focused digital demand generation and performance marketing strategies that attract, engage, and convert qualified bidders for commercial real estate assets. This role leads integrated digital campaigns, email and CRM programs, audience segmentation, and funnel optimization while partnering closely with CoStar’s centralized SEM team and other cross‑functional stakeholders. The ideal candidate is a data‑driven, hands‑on digital marketer who can manage multiple time‑sensitive priorities, translate performance insights into action, and continuously improve the buyer journey from initial awareness through registration, qualification, and bid activity.

Key Responsibilities

• Develop and execute integrated digital campaigns and audience growth strategies that increase qualified bidder volume
• Lead email marketing and CRM programs, including bidder nurture, re‑engagement, and lifecycle communications
• Partner with CoStar’s centralized SEM team to inform paid search strategy, support campaign execution, and identify ongoing optimization opportunities
• Monitor asset‑level marketing performance, identify gaps, and prioritize additional digital support for underperforming or time‑sensitive assets
• Optimize the end‑to‑end buyer funnel, from traffic and account creation through vault visits, registration, bidder qualification, and bid activity
• Analyze campaign and funnel performance, translate findings into actionable recommendations, and communicate clear insights to key stakeholders
• Use AI tools in your own workflow — for campaign optimization, content production, and performance analysis — to increase the speed and quality of demand generation output and share effective practices with the team

Basic Qualifications

• Bachelor’s degree in Marketing, Business, or a related field, from an accredited, not‑for‑profit, in person, University or College
• 5+ years of experience in digital or performance marketing, ideally in a marketplace, e-commerce, or lead‑generation environment
• Hands‑on experience with email marketing platforms and CRM systems (e.g. Salesforce, Pardot, or similar)
• Experience managing or collaborating with SEM/paid search vendors or specialists
• Strong analytical and problem‑solving skills, with the ability to interpret campaign and funnel data, identify opportunities, and translate insights into action.
• Practical AI fluency in your own working process

Preferred Qualifications

• Experience in commercial real estate, auctions, online marketplaces, or another transaction‑driven environment
• Experience triaging or prioritizing marketing support across a high volume of concurrent, time‑bound listings or offers
• Familiarity with marketing automation and lead‑scoring tools

What’s in it for you?

If you are a driven professional looking for a high‑growth, high‑reward career, CoStar Group offers the ideal opportunity. Be part of a best‑in‑class company with strong year‑over‑year growth that invests in your success. Enjoy a rewarding atmosphere where you can learn, excel, and grow.

When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.

We offer you generous compensation and performance‑based incentives. CoStar Group also invests in your professional and academic growth with internal training and tuition reimbursement.

Our benefits package includes (but is not limited to):

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Virtual and in person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On‑site fitness center and/or reimbursed fitness center membership costs (location dependent)
• Access to CoStar Group’s Employee Resource Groups
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

We welcome all qualified candidates who are currently eligible to work full‑time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.

The final salary or hourly rate offered for this role will fall within the range set forth below based on a variety of factors, including but not limited to, geographic location, skills, and competencies.

Base Compensation: $99,000 - $128,000

#Ten‑X#LI‑MN2

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing