Senior Demand Generation Specialist

Bullhorn; United States; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Group Income Protection

Private Medical Coverage from DAY ONE

Unlimited Vacation

Volunteer days

Job summary

Bullhorn is seeking a Senior Demand Generation Executive to drive UK&I demand-gen events and campaigns, partnering with sales enablement and content teams. The role focuses on turning activity into pipeline within a fast-paced, growth-driven environment.

The ideal candidate has hands-on experience in B2B SaaS demand generation, strong project management, and excellent copy skills for newsletters and social updates. A cross-functional, results-oriented mindset is essential.

Qualifications

• Experience supporting B2B events (in-person and hybrid) including logistics and on-the-day management.
• Experience in demand generation, campaigns or field marketing in B2B SaaS/tech.
• Strong project management and ability to run multiple activities to deadline.
• Copy and content skills for newsletters, updates and social.

Responsibilities

• Plan and deliver UK&I demand-gen events end-to-end (logistics, timelines, on-the-day execution).
• Partner with central Events team on flagship trade shows and large Bullhorn programs.
• Track attendance and pipeline goals; feed results back into planning.
• Produce customer and sales newsletters and regular updates for SMB, Field and Enterprise teams.
• Execute BDR-aligned campaigns with scheduled outreach and follow-up.
• Create and repurpose event content (recaps, clips, follow-ups) to extend reach.

Skills

B2B events support

Demand generation

Campaigns management

Field marketing

Copywriting & content

Marketing platforms

CRM & marketing automation

Cross-functional collaboration

Tools

Marketing automation

CRM

Social scheduling tools

Job description

Bullhorn’s core purpose is to create an incredible customer experience, and the organization has a sharp focus on delivering very high quality products and services to its customers. The company culture is shaped by five Core Values: Ownership, Energy, Speed & Agility, Service, and Being Human. Each value, and its underlying definition, serves as a behavioral guide for employees as they interact with customers and fellow coworkers and is an embedded way of operating across our organization.

Bullhorn is a fast-paced and dynamic environment where hard work and outstanding results are rewarded and celebrated. We value those that exhibit an eagerness to learn and a strong natural desire for continuous improvement and we encourage team members to stretch themselves, acknowledge challenges and learn from them. With a strong focus on growth, we provide ample opportunities for career development and prioritize promoting from within. We believe that leaders should care deeply about the development of their employees at all levels, emphasizing emotional intelligence and accountability. Our leaders collaborate closely to ensure the success of their teams, and we work together to achieve shared goals, creating a challenging and rewarding workplace for everyone.

About the Role

Reporting to our International Marketing Director and working closely with the UK&I Demand Generation Manager, the Senior Demand Generation Executive will support one of our highest-value regions in the global bookings plan, spanning Field, SMB and Enterprise segments.

This role drives the UK&I demand-gen events programme, pairing it with sales enablement, content and organic social. Work that turns activity into pipeline.

This is a demand generation role with an events lean, rather than an events-logistics role. Flagship trade shows and large-scale programs remain led by our central Events team, with this role partnering closely alongside them.

A typical day will include…

• Planning and delivering UK&I demand-gen events end-to-end, including logistics, timelines, and on-the-day execution, for example: user groups, executive roundtables/dinners, customer lunch & learns, and association partnerships & sponsored programs
• Partnering with and supporting the central Events team on the events they own and lead: flagship trade shows (e.g., RAE London), and large-scale Bullhorn programs (e.g., Engage, Roadshows), providing regional input and on-the-day support
• Tracking attendance and pipeline goals for each demand-gen event, feeding results back into planning
• Producing customer and sales newsletters and regular updates that keep the SMB, Field and Enterprise teams informed and equipped
• Executing BDR-aligned campaigns, turning campaign strategy into scheduled, well-briefed outreach and follow-up
• Creating and repurposing content from events, including recaps, highlights, clips and written follow-ups, to extend reach beyond the room
• Managing organic social activity for the region and supporting nurture and audience-building across the funnel

This role is a fit for you if…

• You have demonstrable experience supporting B2B events (in-person and hybrid), including logistics and on-the-day management
• You have experience in a demand generation, campaigns or field marketing role, ideally in B2B SaaS or technology
• You have strong project management and organisational skills, and are comfortable running multiple activities to deadline
• You have confident copy and content skills for newsletters, sales updates and social
• You are hands‑on with marketing and sales platforms (e.g. marketing automation, CRM, social scheduling) and quick to learn new tools
• You have a commercial mindset, planning activity to pipeline outcomes
• You’re comfortable working cross-functionally especially with sales stakeholders
• Exposure to the recruitment technology sector or a comparable B2B market is a plus

What we offer…

• Group Critical Illness, Group Income Protection, Group Life Assurance, Pension, Vision, EAP
• Access to our Discounts and Wellbeing Portal
• Optional from DAY ONE - Private Medical Coverage & Ride to Work Scheme
• Unlimited Vacation
• Quarterly paid volunteer days
• Lucrative Employee Referral Program (eligible for prior to your first day)
• Career development opportunities up/across Bullhorn

Bullhorn’s core purpose is to create an incredible customer experience, and the organization has a sharp focus on delivering very high quality products and services to its customers. The company culture is shaped by five Core Values: Ownership, Energy, Speed & Agility, Service, and Being Human. Each value, and its underlying definition, serves as a behavioral guide for employees as they interact with customers and fellow coworkers and is an embedded way of operating across our organization.

We are a people-first culture where everyone’s contribution is valued and respected. We’re looking for smart, forward-thinking individuals who aren’t afraid to challenge the status quo and bring fresh perspectives to the table. If you’re someone who thrives in a casual, yet fast-paced and agile environment, we’d love to have you join us.