Brand Storyteller

Bullhorn, Inc.; Massachusetts; Hybrid; USD 140,000 - 154,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k)

401(k) Match

Unlimited Paid Time Off

Global Mental Health Support

On‑Demand Learning & Development

Quarterly paid volunteer days

Employee Referral Program

Mentor program

Job summary

Bullhorn is seeking a Brand Storyteller to shape how we communicate value to customers and the market. You will own messaging architecture, brand voice, and storytelling frameworks across channels, collaborating with product marketing, events, PR, and demand generation.

You'll transform business strategy and customer insights into differentiated narratives, write strategic copy for web, emails, ads, and sales collateral, and ensure consistent terminology while building templates and a strong

Qualifications

• Experience in B2B SaaS marketing
• Ability to translate technical concepts into clear language for professionals
• Strong focus on brand consistency and tone across channels

Responsibilities

• Develop and maintain Bullhorn's brand voice, tone-of-voice guidelines, and messaging architecture across all channels
• Create taglines, big ideas, messaging frameworks, and overarching positioning narratives for products, campaigns, and go-to-market initiatives
• Write strategic copy for web pages, landing pages, email campaigns, ad copy, social posts, videos, and sales collateral
• Script video content for campaigns, product demos, explainers, testimonials, hero videos, and short-form
• Develop corporate and executive messaging, including keynote narratives, event environments, rally cries, and thought leadership content
• Build reusable copy templates, frameworks, and messaging blocks to accelerate production across the team
• Quality-gate key copy before it goes live, ensuring brand alignment, messaging accuracy, tone and manner, and consistent terminology
• Build a strong bench of freelance copywriting and editing talent to support marketing channels during peak periods
• Own project workflow and prioritization across competing requests, managing timelines and communicating dependencies

Skills

Brand voice

Strategic writer

Copywriting

B2B SaaS

Cross-functional

Job description

Bullhorn's core purpose is to create an incredible customer experience, and the organization has a sharp focus on delivering very high quality products and services to its customers. The company culture is shaped by five Core Values: Ownership, Energy, Speed & Agility, Service, and Being Human. Each value, and its underlying definition, serves as a behavioral guide for employees as they interact with customers and fellow coworkers and is an embedded way of operating across our organization. Bullhorn is a fast-paced and dynamic environment where hard work and outstanding results are rewarded and celebrated. We value those that exhibit an eagerness to learn and a strong natural desire for continuous improvement and we encourage team members to stretch themselves, acknowledge challenges and learn from them. With a strong focus on growth, we provide ample opportunities for career development and prioritize promoting from within. We believe that leaders should care deeply about the development of their employees at all levels, emphasizing emotional intelligence and accountability. Our leaders collaborate closely to ensure the success of their teams, and we work together to achieve shared goals, creating a challenging and rewarding workplace for everyone.

Overview Reporting to the Executive Creative Director, the Brand Storyteller shapes how Bullhorn communicates its value to customers and the market. You'll transform business strategy, product complexity, and customer insights into differentiated narratives and clear language that strengthen our brand and drive action. You are a strategic thinker who owns the messaging architecture, brand voice, and the frameworks that enable consistent storytelling and messaging across all channels, from the website to product launches to keynotes. Working closely with the marketing leadership team, you'll operate at the intersection of all marketing functions, including product marketing, events, research, PR, demand generation, and creative, partnering with teams across the company to ensure Bullhorn tells a unified, compelling story at every touchpoint.

Responsibilities

• Develop and maintain Bullhorn's brand voice, tone-of-voice guidelines, and messaging architecture across all channels
• Create taglines, big ideas, messaging frameworks, and overarching positioning narratives for products, campaigns, and go-to-market initiatives
• Write strategic copy for every medium, including web pages, landing pages, email campaigns, ad copy, social posts, videos, and sales collateral
• Script video content for campaigns, product demos, explainers, testimonials, hero videos, and short-form
• Develop corporate and executive messaging, including keynote narratives, event environments, rally cries, and thought leadership content
• Build reusable copy templates, frameworks, and messaging blocks to accelerate production across the team
• Quality-gate key copy before it goes live, ensuring brand alignment, messaging accuracy, tone and manner, and consistent terminology
• Build a strong bench of freelance copywriting and editing talent to support marketing channels during peak periods
• Own project workflow and prioritization across competing requests, managing timelines and communicating dependencies

You're a good fit if you

• You're a skilled creative writer who thinks strategically and understands that great copy starts with clear strategy
• You can translate complex, technical, or jargon-heavy concepts into language that recruiting industry professionals actually understand and care about
• You're a guardian of consistency and brand integrity; you notice when messaging contradicts itself or is inconsistent, and you care about fixing it
• You're comfortable with ambiguity and collaboration; you ask good questions, push back on unclear briefs, and exercise influence through trust-building rather than authority
• You have experience in B2B, SaaS, marketing, and understand how strategic messaging drives business outcomes
• You can juggle multiple projects with different deadlines and audiences without losing quality
• You're curious and love to learn about customer needs and what actually moves people to action

Bonus

• Bonus if you have advertising agency experience

You might be a fit for Bullhorn if

• You are energetic and enjoy working in a fast-moving environment.
• You love working in an agile, innovative company
• You take ownership, accept feedback, and continuously strive for improvement.

The annual on-target earnings (OTE) for this role are $140,000-$154,000, in addition to a comprehensive benefits package.

Compensation and Transparency Statement

The posted range represents the good-faith estimate of what we expect to pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. Actual pay within the range will be based on factors such as, but not limited to, experience, skills, qualifications, geographic location, internal equity, and business or organizational needs and affordability. In accordance with state and local pay transparency laws we disclose salary ranges in all job postings and provide additional information upon request.

What we offer…

• Medical
• Dental
• Vision
• 401(k)
• 401(k) Match
• Unlimited Planned Paid Time Off
• Global Mental Health Support
• On‑Demand Learning & Development
• Quarterly paid volunteer days
• Lucrative Employee Referral Program (eligible for prior to your first day)
• Company‑wide mentor program

Bullhorn's core purpose is to create an incredible customer experience, and the organization has a sharp focus on delivering very high quality products and services to its customers. The company culture is shaped by five Core Values: Ownership, Energy, Speed & Agility, Service, and Being Human. Each value, and its underlying definition, serves as a behavioral guide for employees as they interact with customers and fellow coworkers and is an embedded way of operating across our organization. We are a people-first culture where everyone’s contribution is valued and respected. We're looking for smart, forward-thinking individuals who aren't afraid to challenge the status quo and bring fresh perspectives to the table. If you're someone who thrives in a casual, yet fast-paced and agile environment, we'd love to have you join us. For the past 25 years, Bullhorn has dedicated itself to building industry-leading, cloud-based software for the staffing and recruitment industry. Through partnerships with 10,000 customers globally, Bullhorn has built a vast knowledge base of recruitment best practices and deep domain expertise to help firms scale their businesses. Founder-led and headquartered in Boston, Bullhorn employs 1,400 people across 14 countries focused on delivering an incredible customer experience – its core mission. To learn more, visit www.bullhorn.com.