Senior Demand Generation Marketing Manager

Tandem Inc.; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Tandem Inc. recherche un Senior Demand Generation Marketing Manager 100% remote pour développer des campagnes multicanaux focalisées sur l'acquisition de leads pour leur SaaS B2B. Le candidat idéal aura une solide expérience en marketing et une expertise dans l'utilisation de Hubspot CRM, avec un objectif de générer un pipeline de ventes de 2,5 millions USD.

Benefits

100% remote with no office mandate

Unlimited PTO

22 official company holidays

Health care

Life insurance

Energetic culture

Qualifications

• 5+ ans d'expérience en génération de demande pour un SaaS B2B basé aux États-Unis.
• Expertise approfondie en marketing digital, réseaux sociaux et recherche payante.
• Capacité à travailler efficacement à distance avec une connexion internet stable.

Responsibilities

• Développer et exécuter des campagnes multicanaux pour acquérir des leads.
• Analyser et rapporter le ROI des campagnes à l'aide d'outils analytiques.
• Collaborer avec les équipes pour des campagnes axées sur les résultats.

Skills

Demand generation

Leadership

Data analysis

Tools

Hubspot CRM

GA4

SEMRush

Job description

Purpose: The Senior Demand Generation Marketing Manager will use multi-channel marketing tactics to generate $2.5m in Sales-ready pipeline in 2025, while maintaining impressive cash efficiency with a 6:1 LTV to CAC ratio.

Job Description:The Senior Demand Generation Marketing Manager will develop industry-focused, multi-channel demand generation campaigns to generate pipeline using a mix of tactics across paid advertising, SEO, direct mail, content, and social media. This individual will work directly with the CMO to create and execute our demand strategy.

Responsibilities:

• Develop and execute multi-channel demand campaigns to drive lead acquisition and generate pipeline
• Leverage deep experience with paid and organic channels for Meta, LinkedIn, & AI/search optimization
• Execute comprehensive net-new and retargeting programs to accelerate lead conversions
• Support content ideation and distribution for demand campaigns (e.g. reports, ebooks, etc.)
• Analyze and report on campaign ROI using analytics tools such as GA4, SEMRush, & Hubspot
• Collaborate with Lifecycle, Content, Events, Ops, and Product Marketing for results-driven campaigns
• Manage contractors, agencies, & vendors to extend your tactical impact while balancing strategy
  
  
  

Requirements

• 5+ years of professional experience in demand generation for a US-based B2B SaaS
• Deep expertise with Hubspot CRM, social media, paid & organic search, and direct mail
• Strong demand gen acumen; experience with cross-channel tactics for driving inbound interest
• Ownership mindset, taking accountability for results and outcomes over process and effort
• Effective in a remote setup with a stable 50+ Mbps internet connection
• Strong work ethic and discipline
  
  
  

Benefits

100% remote w/ no office mandate | Unlimited PTO | 22 official company holidays | Health care | Life insurance | Amazing colleagues | Energetic culture that is positive and celebrates together | Inspiring mission & software product | Ability to grow your career in a fast-growing tech startup