Group Demand Gen Lead for Industrial Marketing

Parker Hannifin Corporation; Cleveland (OH); On-site; USD 93,000 - 140,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k) plan

Tuition reimbursement

Paid time off

Job summary

Parker Hannifin is seeking a seasoned marketer in Cleveland, Ohio to lead demand-generation campaigns across email, social, print and digital channels. You will translate business objectives into audience-focused messaging, collaborate with internal stakeholders, and guide agency partners to bring ideas to life.

The role requires 8–10 years of digital campaign experience, expertise in marketing automation and global campaigns, and strong project-management skills.

Qualifications

• Bachelor's degree in design, communications, marketing, content strategy or related discipline.
• 8-10 years of digital campaign experience including development, deployment and analysis of marketing campaigns.
• Knowledge of campaign platforms and channels including marketing automation, social and paid media.
• Experience managing Pay-Per-Click, Search Engine Optimization, Search Engine Marketing and retargeting campaigns across global regions and platforms.
• Experience with marketing automation software and campaign tools.
• Understanding of large, complex, industrial manufacturing companies that use both distribution and direct sales models.
• Demonstrated experience in successfully implementing large-scale cross-channel campaigns within enterprise web programs including meeting deadlines, budgets and quality measures.
• Strong written and verbal communication skills with ability to articulate approach and establish position for content direction.
• Ability to manage multiple projects with excellent time management skills

Responsibilities

• Lead the strategy, development, and execution of integrated demand-generation campaigns across email, social, print, and digital channels to build awareness, generate leads, and advance prospects through the sales funnel.
• Partner with the Group Digital Marketing Manager, division teams, sales leaders, and subject matter experts to identify market opportunities, define target-audience value propositions, and develop compelling messaging.
• Develop and maintain content strategy, architecture, tone of voice, and campaign assets informed by audience research, business priorities, and marketing best practices.
• Own the Group campaign calendar and coordinate lead-generation activities to ensure timely, aligned, and effective campaign deployment.
• Measure, analyze, and report campaign performance against key performance indicators; identify trends, translate data into insights, and recommend optimizations for future communications.
• Manage assigned demand-generation budgets to maximize campaign effectiveness and overseeing content creation and governance activities including audits and gap analyses.

Skills

Demand generation

Campaign strategy

Content messaging

Cross-functional collaboration

Stakeholder presentations

Education

Bachelor's degree in design, communications, marketing, content strategy or related discipline

Tools

Marketing automation

Social media platforms

Job description

Parker Hannifin is seeking a seasoned marketer in Cleveland, Ohio to lead demand-generation campaigns across email, social, print and digital channels. You will translate business objectives into audience-focused messaging, collaborate with internal stakeholders, and guide agency partners to bring ideas to life.

The role requires 8–10 years of digital campaign experience, expertise in marketing automation and global campaigns, and strong project-management skills.