Group Demand Generation Manager

Parker; Cleveland (OH); On-site; USD 93,000 - 140,000; Full time

Benefits offered by this job

Annual incentive program

Medical, dental, vision

401(k) with company match

Tuition reimbursement

Job summary

Parker Hannifin is seeking a dynamic Marketing Manager to shape integrated demand-generation campaigns across digital and traditional channels. The role focuses on translating business objectives into compelling messaging and scalable content that drives engagement and qualified leads.

You will partner with sales and marketing teams to identify opportunities and optimize performance. The successful candidate will own the content strategy, mentored by senior leadership, and manage budgets while

Qualifications

• Bachelor's degree in design, communications, marketing, content strategy or related discipline.
• 8-10 years of digital campaign experience including development, deployment and analysis of marketing campaigns.
• Knowledge of campaign platforms and channels including marketing automation, social and paid media.
• Experience managing PPC, SEO, SEM and retargeting campaigns across global regions and platforms.
• Experience with marketing automation software and campaign tools.
• Understanding of large, complex, industrial manufacturing companies that use both distribution and direct sales models.
• Demonstrated experience in successfully implementing large-scale cross-channel campaigns within enterprise web programs including meeting deadlines, budgets and quality measures.
• Strong written and verbal communication skills with ability to articulate approach and establish position for content direction.
• Ability to manage multiple projects with excellent time management skills

Responsibilities

• Lead the strategy, development, and execution of integrated demand-generation campaigns across email, social, print, and digital channels to build awareness, generate leads, and advance prospects through the sales funnel.
• Partner with the Group Digital Marketing Manager, division teams, sales leaders, and subject-matter experts to identify market opportunities, define target-audience value propositions, and develop compelling messaging.
• Develop and maintain content strategy, architecture, tone of voice, and campaign assets informed by audience research, business priorities, and marketing best practices.
• Own the Group campaign calendar and coordinate lead-generation activities to ensure timely, aligned, and effective campaign deployment.
• Measure, analyze, and report campaign performance against key performance indicators; identify trends, translate data into insights, and recommend optimizations for future communications.
• Manage assigned demand-generation budgets to maximize campaign effectiveness and return on investment, while overseeing content creation and governance activities including audits and gap analyses.

Skills

Lead generation

Content strategy

Messaging development

Campaign management

Budget management

Cross-functional collab

Stakeholder presentation

Time management

Education

Bachelor's degree in marketing or related

Tools

Marketing automation

PPC/SEM

SEO/SEM

Campaign platforms

Analytics tools

Job description

Org Marketing Statement

Are you ready to shape a brighter future?

Parker’s newly combined Motion and Flow Group provides integrated technologies that enable customers to control, connect, and move power and fluids reliably in demanding applications. Its capabilities span electromechanical motion, hydraulics, pneumatics, filtration, fittings, hoses, tubing, quick couplings, and related engineered systems.

Serving a broad range of industrial, mobile, transportation, energy, and life sciences markets, the group partners with customers to solve complex application challenges through high-performance components, subsystems, and engineered solutions. Its broad technical capabilities support complete, efficient, and sustainable solutions that improve productivity, reliability, safety, and total cost of ownership.

The Motion and Flow Group operates with a strong focus on customer relationships, operational excellence, innovation, and talent development, advancing Parker’s purpose of enabling engineering breakthroughs that lead to a better tomorrow.

We believe that our team members are our key assets and that a diverse workforce is a driving force to bring our purpose to life. We foster a culture where every team member feels safe, included and empowered.

We all belong, we all matter, and we all make a difference

Position Summary

Who we are looking for

• We’re seeking a passionate, creative, and strategic marketer who brings fresh thinking and an innovative mindset to every campaign. The ideal candidate is proactive, highly organized, and skilled at managing multiple priorities while maintaining exceptional attention to detail.
• This individual can translate business objectives into effective lead-generation strategies, develop engaging content across relevant marketing channels, and craft audience‑specific messaging that drives customer engagement. They are confident presenting creative concepts to internal stakeholders and collaborating with agency partners to bring ideas to life.
• Intuitive, collaborative, and personable, the successful candidate builds strong relationships across functions, communicates with confidence, and turns creative ideas into measurable marketing results.

Responsibilities

What we are expecting from you

• Lead the strategy, development, and execution of integrated demand‑generation campaigns across email, social, print, and digital channels to build awareness, generate leads, and advance prospects through the sales funnel.
• Partner with the Group Digital Marketing Manager, division teams, sales leaders, and subject‑matter experts to identify market opportunities, define target‑audience value propositions, and develop compelling messaging.
• Develop and maintain content strategy, architecture, tone of voice, and campaign assets informed by audience research, business priorities, and marketing best practices.
• Own the Group campaign calendar and coordinate lead‑generation activities to ensure timely, aligned, and effective campaign deployment.
• Measure, analyze, and report campaign performance against key performance indicators; identify trends, translate data into insights, and recommend optimizations for future communications.
• Manage assigned demand‑generation budgets to maximize campaign effectiveness and return on investment, while overseeing content creation and governance activities including audits and gap analyses.

Qualifications

• Bachelor's degree in design, communications, marketing, content strategy or related discipline.
• 8-10 years of digital campaign experience including development, deployment and analysis of marketing campaigns.
• Knowledge of campaign platforms and channels including marketing automation, social and paid media.
• Experience managing Pay‑Per‑Click, Search Engine Optimization, Search Engine Marketing and retargeting campaigns across global regions and platforms.
• Experience with marketing automation software and campaign tools.
• Understanding of large, complex, industrial manufacturing companies that use both distribution and direct sales models.
• Demonstrated experience in successfully implementing large‑scale cross‑channel campaigns within enterprise web programs including meeting deadlines, budgets and quality measures.
• Strong written and verbal communication skills with ability to articulate approach and establish position for content direction.
• Ability to manage multiple projects with excellent time management skills

Closing Statement

At Parker, we play a pivotal role in applications that change our world. We are in almost everything that moves. With our wide range of technologies, including in the clean tech space, we help our customers solve their most complex engineering challenges by living our purpose: enabling engineering breakthroughs that lead to a better tomorrow.

We believe that our team members are our key assets and that a diverse workforce is a driving force to bring our purpose to life. We foster a culture where every team member feels safe included and empowered.

We all belong, we all matter, and we all make a difference.

Would you like to join us?

Parker Hannifin

Parker Hannifin is a Fortune 250 global leader in motion and control technologies. For more than a century, we’ve enabled engineering breakthroughs that make energy cleaner, transportation safer, medical treatments more effective, and manufacturing more efficient.

With empowered team members in more than 40 countries, Parker serves customers across aerospace & defense, energy, HVAC & refrigeration, in‑plant & industrial equipment, off‑highway and transportation.

Our scale is global, but our purpose is personal. We enable breakthroughs that improve lives, strengthen communities and create a brighter future.

Our Purpose — Enabling Engineering Breakthroughs that Lead to a Better Tomorrow — comes to life through our people‑first culture where teamwork drives performance, inclusion fuels innovation and growth is encouraged. This environment fosters collaboration and empowers team members from engineering and manufacturing to finance, supply chain, human resources, information technology and beyond.

By combining deep expertise with an entrepreneurial spirit, we help customers succeed in markets that demand performance, reliability, and sustainability.

As we look to the future, Parker is advancing initiatives in energy efficiency and sustainability while developing the next generation of talent and leaders to engineer a better tomorrow.

Pay, Benefits, Work Schedule

Competitive Compensation

• Pay Range: $93,000 to $140,000 annually
• Participation in Annual Incentive Program

Benefit & Retirement Plans

Parker offers competitive benefit programs, including:

• Comprehensive coverage for medical, prescription drugs, dental, vision, voluntary optional life, accident insurance, hospital indemnity insurance and critical illness insurance with competitive premium cost.
• 401(k) Plan with company matching contributions at 100% of the first 5% of pay.
• Company provided defined‑contribution retirement plan with annual contribution equal to 3% of pay.
• Career development and tuition reimbursement.
• Other benefits including paid parental leave, short and long‑term disability programs, adoption assistance, a Care.com membership and financial planning assistance are provided at no cost to you.
• Supplemental benefit programs including identity protection, legal protection, and pet wellness are available at competitive rates.
• Paid Time Off and Company‑Paid Holidays.

Equal Employment Opportunity

Additional Comments:

The essential functions have been provided as example of the type of work performed by employees assigned to this job classification. The company reserves the right to modify the work assignments and/or to make reasonable accommodations so that qualified employees can perform the essential functions. The job description is not intended to be an inclusive list of duties and responsibilities. It is intended to describe the general nature of the position.

Parker is an Equal Opportunity and Affiliated company. Employment decisions are based upon job related reasons regardless of race, ethnicity, color, religion, sex, sexual orientation, age, national origin, disability, gender identity, genetic information, veteran status, or any other status protected by law. However, U.S. Citizenship, Permanent Residency or other appropriate status is required for certain positions, in accord with U.S. import & export regulations. (“Minority / Female / Disability / Veteran / VEVRAA Federal Contractor”)

If you would like more information about Equal Employment Opportunity as an applicant under the law, please go to Employees & Job Applicants | U.S. Equal Employment Opportunity Commission