Senior Demand Generation Manager

The Rawlings Group; Roseville (CA); Remote; USD 120,000 - 160,000; Full time

Job summary

An innovative healthcare intelligence company is seeking a Demand Generation Manager to scale its marketing engine. This role involves leading account-based marketing strategies to drive qualified leads and measurable growth. The ideal candidate will have a strong background in demand generation, particularly within the healthcare sector, and will thrive in a fast-paced environment. With a commitment to maximizing financial outcomes and reducing healthcare costs, this position offers the opportunity to make a significant impact in the industry. Join a team that values integrity, teamwork, and innovation, and be part of a mission to improve healthcare for all.

Benefits

FTO, Paid Holidays, and Volunteer Days

Health, vision, and dental coverage

401(k) plan participation with company match

Tuition Reimbursement

Remote and hybrid work options

Qualifications

• 5+ years of experience in B2B demand generation or related roles.
• Proven track record of successful marketing campaigns.

Responsibilities

• Develop and execute multi-channel demand generation strategies.
• Design and optimize integrated marketing campaigns.

Skills

B2B Demand Generation

Marketing Automation

CRM Tools

Analytical Skills

SEO/SEM

Communication Skills

Education

Bachelor's degree in Marketing

Tools

HubSpot

Salesforce

Google Analytics

LinkedIn Campaign Manager

Job description

Job Details

California Office - Roseville, CA Dallas Office - Dallas, TX Fully Remote Job Location Secondary Job Location(s) Remote Type

Description

Who We Are

Machinify is a leading healthcare intelligence company with expertise across the payment continuum, delivering unmatched value, transparency, and efficiency to health plan clients across the country. Deployed by over 60 health plans, including many of the top 20, and representing more than 160 million lives, Machinify brings together a fully configurable and content-rich, AI-powered platform along with best-in-class expertise. We're constantly reimagining what's possible in our industry, creating disruptively simple, powerfully clear ways to maximize financial outcomes and drive down healthcare costs.

Location: This role is full remote

About the Opportunity

At Machinify, we're constantly reimagining what's possible in our industry-creating disruptively simple, powerfully clear ways to maximize our clients' financial outcomes today and drive down healthcare costs tomorrow. We're looking for a results-driven, hands-on Demand Generation Manager to help scale our marketing engine. This role will lead our account-based marketing strategy across multiple channels to drive a qualified pipeline and measurable growth. The role requires a strategic thinker and a self-starter with proven experience in demand generation and an understanding of the healthcare landscape.

Key Responsibilities:

1. Demand Generation Strategy:
   
   
   
   • Develop and execute multi-channel demand generation strategies targeting health plans to drive awareness, engagement, and pipeline.
   
   
   • Collaborate with leadership to align demand generation initiatives with overall business objectives.
   
   
   
   


2. Campaign Management:
   
   
   
   • Design, implement, and optimize integrated marketing campaigns across digital, email, content, and events to generate qualified leads.
   
   
   • Build and execute account-based marketing (ABM) campaigns tailored to strategic health plan accounts, driving targeted engagement and pipeline growth.
   
   
   • Utilize data analytics to measure campaign effectiveness and implement improvements based on insights.
   
   
   • Optimize HubSpot to manage campaigns, lists, and reporting.
   
   
   
   


3. Content Development:
   
   
   
   • Work closely with content and product teams to create valuable resources (whitepapers, case studies, webinars) and calls to action that resonate with health plan decision-makers.
   
   
   
   


4. Lead Scoring and Nurturing:
   
   
   
   • Develop and refine lead scoring criteria and reporting to identify high-potential prospects.
   
   
   • Implement lead nurturing campaigns to engage leads through their buying journey.
   
   
   
   


5. Measure and Innovate:

• Develop and refine marketing performance metrics and reporting across all channels and initiatives.


• Analyze performance metrics, A/B test, and iterate quickly to drive pipeline impact.


• Drive continuous improvement in campaign ROI through data and experimentation.


• Stay on top of demand gen best practices and MarTech trends.

1. Collaborate:
   
   
   
   • Work closely with content and product teams to support the creation and optimization of valuable resources (whitepapers, case studies, webinars) that resonate with health plan decision-makers.
   
   
   • Partner with sales teams to ensure seamless handoff of leads and alignment on messaging and positioning.
   
   
   • Coordinate with external partners and vendors to enhance demand generation efforts as needed.
   
   
   
   


2. Market Research:
   
   
   
   • Conduct research to understand the healthcare market, identify new trends, and keep up with competitors.
   
   
   • Monitor industry changes and adjust demand generation strategies accordingly.
   
   
   
   

This is a high-impact role for someone who thrives in fast-paced environments and knows how to balance creative thinking with data-driven decision-making.

Qualifications

What We're Looking For

• Bachelor's degree in Marketing, Business, or a related field.


• 5+ years of experience in B2B demand generation or related roles, preferably in SaaS healthcare technology.


• Proven track record of developing and executing successful marketing campaigns that drive lead generation and pipeline growth.


• Strong analytical skills with experience in using marketing automation and CRM tools (e.g., HubSpot, Salesforce).


• Excellent communication and interpersonal skills with the ability to collaborate across teams.


• Self-motivated with a strong problem-solving attitude and a passion for innovation in healthcare.


• Knowledge of SEO/SEM, LinkedIn Campaign Manager, Google Analytics, or similar tools.

This comprehensive set of requirements is designed to attract candidates who can effectively lead the product marketing function as Machinify brings our legacy companies together and transitions to a tech-first product model.

Pay Range:$120,000 - $160,000USD

This is an exempt position. The salary range is for Base Salary.Compensation will be determined based on several factors including, but not limited to, skill set, years of experience, and the employee's geographic location.

What's in it for you

• FTO, Paid Holidays, and Volunteer Days


• Eligibility for health, vision and dental coverage, 401(k) plan participation with company match, and flexible spending accounts


• Tuition Reimbursement


• Eligibility for company-paid benefits including life insurance, short-term disability, and parental leave.


• Remote and hybrid work options

At Machinify, we're reimagining a simpler way forward. This begins with our employees. We are innovators who value integrity, teamwork, accuracy, and flexibility. We do the right thing, and we listen to the needs of our clients and their members. As tenured experts with unmatched experience, we champion diverse perspectives that help us to better understand and serve our clients.

Our values come to life through our culture. We embrace flexible working arrangements that allow our employees to bring innovation to life in the way that best suits their productivity. We work cross-functionally, abandoning silos, to bring innovative, accurate solutions to market. We invest in each other through ongoing education and team celebrations, and we give back to our communities through dedicating days for volunteering. Together, Machinify is making healthcare work better for everyone, and we're passionate about a future with better outcomes for all.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace. Machinify is an employment at will employer.