Narrative and Content Lead

GovWell; New York (NY); Hybrid; USD 165,000 - 185,000; Full time

Benefits offered by this job

Equity

Medical, Dental, Vision insurance

401(k)

Flexible PTO

Bonus

Job summary

GovWell in New York City is hiring a Narrative and Content Lead to own the stories we tell and build content that earns attention in a crowded market. You’ll set our editorial agenda and create distinctive content across thought leadership, customer stories, social, original research, and more.

You’ll work closely with the Head of Marketing, founders, and the broader marketing team to turn GovWell’s customers, products, data, and perspective on government into content people genuinely want to

Qualifications

• 1–3+ years in content marketing, journalism, editorial, or a related role with a portfolio of published work you personally wrote.
• Exceptional writer and storyteller who can turn technical topics into clear stories.
• End-to-end publisher who can take an idea from research through distribution, SEO, and performance analysis.

Responsibilities

• Own GovWell’s editorial calendar and publishing cadence across blog, social, email, and other channels, including SEO and AI discoverability.
• Write and publish compelling content across formats, including thought leadership, data reports, gated guides, product stories, and analysis of trends shaping government.
• Own GovWell’s social presence and ghostwrite for our founders, developing distinct voices and a consistent publishing rhythm.
• Build our customer story engine by sourcing, producing, and publishing case studies and customer videos with Sales and Deployment.
• Set a high editorial bar and continuously experiment with new formats and stories to earn attention.

Skills

Content marketing

Editorial/writing

Storytelling

End-to-end publishing

Social media management

Ghostwriting for executives

Job description

About GovWell

We the people — and the taxpayers — deserve good government. Yet today, interacting with government services is often frustrating and inefficient. GovWell is building the AI operating system transforming how governments serve communities, starting with local agencies.

About GovWell

We the people — and the taxpayers — deserve good government. Yet today, interacting with government services is often frustrating and inefficient. GovWell is building the AI operating system transforming how governments serve communities, starting with local agencies.

About GovWell

We the people — and the taxpayers — deserve good government. Yet today, interacting with government services is often frustrating and inefficient. GovWell is building the AI operating system transforming how governments serve communities, starting with local agencies. GovWell replaces legacy software for municipalities and counties, empowering public servants to radically streamline public services and cut internal processing time for permits and licenses by up to 95%.

Founded in 2023, GovWell powers 5,000+ mission-critical processes for agencies in 35+ states serving millions of residents. The company has raised $35M in funding from Insight Partners, Work-Bench, and Bienville Capital, and the team works in person at GovWell HQ in New York City. Read more about our founding story in TechCrunch.

Why GovWell?

• A mission that matters: Building AI-powered products to fix outdated government systems isn’t just a technical challenge—it’s a historic opportunity to improve our foundational relationship with government and ensure trillions of tax dollars result in high quality services. WATCH: Mission & Vision with CEO & Co-Founder Troy LeCaire
• Real-world impact: GovWell’s product is the system of record for government services that affect millions of Americans. From streamlining permitting for small businesses to accelerating affordable housing development, your work will make an immediate difference.
• Join a startup in hyper-growth: We’ve found product-market fit and are scaling the business very quickly (4X ARR growth in the last year). As an early team member, you’ll learn what it takes to build a successful startup. You’ll work closely with the founders while enjoying exceptional autonomy and ownership over your work.

Role overview

GovWell is hiring a Narrative and Content Lead to own the stories we tell and build content that earns attention in a crowded market. You’ll set our editorial agenda and create distinctive content across thought leadership, customer stories, social, original research, and more. You’ll work closely with the Head of Marketing, founders, and broader marketing team to turn GovWell’s customers, products, data, and perspective on government into content people genuinely want to read and share. From analyzing permitting data across the country to telling the stories of the public servants we work with, you’ll have a unique set of raw materials to build from. This role offers significant ownership over GovWell’s content function, from deciding what stories are worth telling to writing, publishing, distributing, and measuring them. We have a hybrid work culture that combines regular in-person collaboration at our New York City office (3+ days per week) with flexibility to work remote.

What you’ll do

• Own GovWell’s editorial calendar and publishing cadence across blog, social, email, and other channels, including how content is distributed and optimized for SEO and AI discoverability
• Write and publish compelling content across formats, including thought leadership, original data reports, gated guides, product stories, and analysis of trends shaping government
• Own GovWell’s social presence and ghostwrite for our founders, developing distinct voices and a consistent publishing rhythm that builds our audience
• Build our customer story engine by sourcing, producing, and publishing case studies and customer videos in partnership with Sales and Deployment
• Set a high editorial bar and continuously experiment with new formats, stories, and creative bets that help GovWell stand out and earn attention

Who you are

• 1–3+ years in content marketing, journalism, editorial, or a related role with a portfolio of published work you personally wrote
• Exceptional writer and storyteller who can turn technical, bureaucratic, or complex topics into clear, compelling stories with a distinct point of view
• Creative and highly curious, with strong taste and an instinct for finding stories people actually want to read
• End-to-end publisher who can take an idea from research and writing through distribution, SEO, and performance analysis
• Comfortable owning social channels and ghostwriting for executives, with an ability to adapt voice and format to different audiences
• Revenue-minded, with an understanding of how content can generate pipeline, influence deals, strengthen brand, and engage existing customers
• AI-forward, using AI to accelerate research and execution without sacrificing originality, judgment, or quality
• Strong alignment with our Core Values.

Compensation And Benefits

• Compensation within the posted salary band will be commensurate with experience. All offers will include:
  • Competitive base salary + bonus.
  • Equity / stock options.
  • Medical, dental, and vision insurance.
  • 401(k) program.
  • Flexible PTO.

Compensation Range: $165K - $185K