Senior Demand Gen Content Strategist

SentiLink; United States; A distancia; USD 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Employer paid group health insurance

401(k) plan with employer match (or 3)

Flexible paid time off

Regular company-wide in-person events

Home office stipend

Descripción de la vacante

SentiLink, a US-based identity and risk solutions company, is looking for a content marketer to own campaign content from anchor asset to full nurture kit. You will work with Demand Generation, Product Marketing, Sales and Events to craft copy that moves audiences to act.

The role favors candidates with 5+ years writing marketing content for technical B2B audiences in regulated spaces, experience building campaign kits, and a pragmatic, AI-aware writing approach. This is a remote US-based role.

Formación

• 5+ years writing marketing content for demand generation or growth roles.
• Experience producing a full campaign kit from a single anchor asset.
• Ability to write for a technical B2B audience in regulated sectors.
• Confortable meeting deadlines across multiple campaigns in a dynamic market.
• Prefer AI as a support tool, not the primary writing source.
• Experience in fast-paced, high-growth startups with strong product knowledge.

Responsabilidades

• Execute the derivative content kit for every campaign end-to-end, including landing pages, emails, nurture sequences, and more.
• Translate campaign messaging into audience-specific copy across verticals, buyer roles, and funnel stages.
• Support event content across conferences and user events from pre-show to post-event follow-up.
• Own the social editorial calendar and publishing, coordinating with stakeholders and video strategy.
• Build and maintain the partner proof library with case studies, reference stories, and win narratives.
• Develop campaign video content for YouTube with a test-and-refine approach.
• Execute SEO work across demand gen properties and support the broader search program.
• Measure performance against conversion, engaged accounts, raised hands, and pipeline.

Conocimientos

Marketing copywriting

Campaign kit development

Technical B2B writing

Deadline management

Growth marketing

Content strategy

AI usage restraint

Herramientas

HubSpot

SEMRush

Canva

WordPress

Descripción del empleo

SentiLink, a US-based identity and risk solutions company, is looking for a content marketer to own campaign content from anchor asset to full nurture kit. You will work with Demand Generation, Product Marketing, Sales and Events to craft copy that moves audiences to act.

The role favors candidates with 5+ years writing marketing content for technical B2B audiences in regulated spaces, experience building campaign kits, and a pragmatic, AI-aware writing approach. This is a remote US-based role.