Remote Demand Gen Strategist - SaaS & Fintech Growth

SentiLink Corp; Chicago (IL); Remote; USD 95,000 - 120,000; Full time

Benefits offered by this job

Employer paid group health insurance

401(k) plan with employer match

Flexible paid time off

Regular company-wide in-person events

Home office stipend

Job summary

SentiLink Corp is seeking a remote, U.S.-based demand generation professional to drive multi-channel marketing campaigns and optimize lead conversion. You will manage evidence-based programs with HubSpot, Salesforce, and Google Analytics while collaborating with sales and content teams.

The role emphasizes data-driven decisions, cross-functional collaboration, and scalable processes to support growth in the B2B SaaS space.

Qualifications

• 3+ years of experience in demand generation, digital marketing, or a related field, preferably within B2B technology or SaaS.
• Experience supporting or executing demand generation campaigns with measurable results.
• Familiarity with marketing automation platforms, CRM systems, and analytics tools.

Responsibilities

• Campaign Execution: develop and execute campaigns across email, webinar, website, and nurture channels.
• Marketing Automation: use tools to build and manage targeted campaigns; support lead scoring, segmentation, and nurturing.
• Content Development: partner with content team to develop materials for different buyer journey stages and ensure consistent messaging.
• Analytics and Reporting: track campaign performance and prepare reports on key metrics; identify trends and opportunities.
• Collaboration: work with Sales to understand lead criteria; coordinate with cross-functional teams and agencies.

Skills

Demand generation

Digital marketing

Marketing automation

CRM awareness

Analytical mindset

Tools

HubSpot

Salesforce

Google Analytics

Job description

SentiLink Corp is seeking a remote, U.S.-based demand generation professional to drive multi-channel marketing campaigns and optimize lead conversion. You will manage evidence-based programs with HubSpot, Salesforce, and Google Analytics while collaborating with sales and content teams.

The role emphasizes data-driven decisions, cross-functional collaboration, and scalable processes to support growth in the B2B SaaS space.